Viskas, ko reikia parduoti internetu

Set up an online store in minutes to sell on a website, socialinė žiniasklaida, or marketplaces.

How to Create a Professional-Looking Promotional Video With Your Smartphone

How to Create aProfessional-Looking Promotional Video With Your Smartphone

6 min read

Video can profoundly increase sales conversion rates from your product page as well as increase organic traffic to your website from search engines.

Tačiau, in the past video has typically fallen into thetoo hard” arba “too expensivebasket for many small businesses and online store owners.

Laimei, today you actually have everything you need to create stunning product promotional videos laying around your house and inside your pocket!

Čia yra 6 tips for filming an effective product promotional video with just your smartphone.

Patarimas 1: Stabilize your shot

Get the shake out of your shot so that your customers can see your product clearly without getting motion sick.

You can do this using a smartphone tripod attachment. They are a few bucks on eBay or Amazon.

smartphone tripod attachment

If you don’t already have a tripod, they’re a worthy investment. And you can actually buy them quite cheaply. There’s a surprising number of ways you can use a tripod (see tip #4!)

Patarimas 2: Find a setting that looks good and complements your product

Finding the right place to film your product promotional video is a quick, free and easy way to increase the professionalism of your video.

You can also use it to subconsciously tell a story about your product… In the video above, I wanted to show my viewers that my product was a rugged, and robust power tool.

I used some bits of wood I had laying around to make a setting that looked worn and rugged.

So play around! Have some fun and think about what you have laying around to create a suitable setting. Not too sure? Just test it! Do some test shots and watch them back, this makes it clear whether your product setting looks good on camera.

a setting

before and after using a setting

Patarimas 3: Add Light!

What we need now is light. Smartphone cameras are usually terrible in low light conditions. If you don’t have enough light your shot will start to look grainy and you won’t be able to see your product clearly.
Filming near a window with sunlight or outside can often do the trick. Tačiau, I didn’t have any windows nearby.

So I used two big light boxes, you could also use painters lights with baking paper clipped over the top to defuse the light…

good and bad light

Patarimas 4: Add movement

Adding smooth movement to your shot can help your customers to better see and fully appreciate your product. It looks awesome and is really easy to do.

Here are my three tips for adding smooth movement.

In order to get the spinning shots, I used a lazy susan.

Put the product on, give it a steady spin and you already have a great looking shot.

a lazy susan

Collapse one of the legs of your tripod. Use this two-legged set-up to create in and out movements.

Simply hold the tripod as steady as you can and rock it backward and forward.

And finally, there is a thing called a camera slider or a micro dolly that you can use to go side to side, up, down and around.

Or you could go through your toddler’s toy box and find something with wheels!

Patarimas 5: Show your product in action

Don’t forget to show your product in action. This shot is priceless for making your customer feel confident that your product is what they are looking for and will do exactly what they hope or expect it to do.


Patarimas 6: Take lots of footage and only use the best bits

Not every shot you take will look good… Faktiškai, most of your footage will look terrible. But that’s OK! Because we can cut out all the bad bits and only keep the shots that look amazing!

Cutting out the shaky bits and the boring bits will make your video far more engaging and look much more professional.

Pagaliau, you’ll need to add your promotional video to your Ecwid product page.

To do this:

  1. Pirmas, upload your video to youtube.
  2. Copy your video URL or embed code from youtube
  3. In your Ecwid product description editor click on theadd video” mygtuką
  4. Paste your video URL or embed code into the pop-up box and clickInsert

And there we have it!

A professional-looking product video made with just your smartphone.

Here is an example of a product promotional video that I made using just my smartphone and the tips that I have shared in this video.



Parduodu internetu

With Ecwid Ecommerce, you can easily sell anywhere, visiems – internete ir visame pasaulyje.

About the author

Stephen is a marketer and videographer who brings old school sales tactics and video marketing together to make powerful promotional videos and product descriptions.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Tačiau, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.