“あなたが望むものを支払う” is a handy little tool that erases the concept of a price limit, making your shop’s pricing super flexible. What does this mean for you? It means that you can let your loyal customers add onto their price totals if they admire what you sell or what you do (if you’re a nonprofit).
音楽を販売する, 画像, books, arts, グッズ, 工芸品, or collect donations! And along the way, clear out your old stock or even fundraise for a great cause!
どのように “あなたが望むものを支払う” Works
“Pay What You Want” (aka PWYW) is a pricing strategy that empowers your customers to decide on the final price they pay for your products.
でも, “あなたが望むものを支払う” doesn’t mean that you lose control over your pricing and have to start giving everything away for free. Quite the contrary, 実際には! You only erase the maximum price ceiling for customers.
With the Ecwid PWYW feature, you set up a minimum price limit, indicate recommended pricing options, and enable any price above the minimum threshold. Your product can’t be purchased for any amount below this recommended minimum.
The Game Has Changed
の “あなたが望むものを支払う” strategy can fit into almost any niche, but it’s a massive boost specifically for certain industries, お気に入り:
非営利団体向け
If you are a nonprofit organization, you can benefit from the “あなたが望むものを支払う” strategy in two ways: collect donations, or exchange merchandise for donations.
To elaborate: the PWYW feature allows you to simply collect donations. Create a product “Donation,” add several tiers, お気に入り $5, $10, $20 (remembering to set a minimum threshold as well), and voila — you can start collecting donations in a flash!
Another way to collect donations is to give your customers something in exchange for their extra money. 例えば: t-shirts, cups, magnets, or just a thank-you desktop wallpaper. Because people don’t usually make a donation to get something in return, these bonus items are an excellent way to say ‘thank you’ for their generosity. あなたが持っている場合, 例えば, some overflow stock of relatively cheap items, why not offer them up as a “あなたが望むものを支払う” purchase?
Liberty Humane Society is an animal shelter in Jersey City, New Jersey. They do their best to provide animals in need with a chance at a loving forever home. They use Ecwid to sell branded apparel and invest in their mission. With this new feature, they’ll be able to raise more money and find a new home for even more animals.
アーティスト向け
If you create and sell music, physical or digital arts, 写真, books, or anything that makes an emotional or cultural impact on people’s lives, の “あなたが望むものを支払う” strategy might be a needed boost for your business. This is because for an artist, selling isn’t about trading items for money, it’s about distributing emotions. The satisfaction that your customers get from your work goes way above the straight dollar value attached to the items in a digital shopping cart. したがって, art consumers are often willing to contribute a little extra money to keep the positive art vibes flowing.
Using the “あなたが望むものを支払う” feature will allow you to create pricing scales so that people of all stripes (and socio-economic classes) will be able to appreciate your work, and compensate you according to what they can afford.
An excellent example of PWYW pricing strategy is Bandcamp — a place where musicians and music producers can sell their music online for a low price, but without a price maximum. According to Bandcamp data, fans love their strategy and have paid artists $658 million since 2007 by this day.
For crafters
If you bring esthetic beauty, coziness, comfort, or elegance into our boring lives, if you’re a DIY crafter, you deserve so much more than to be reimbursed for the cost of your craft! You’ll be amazed by your customer’s willingness to pay generously for your leather, ceramic, ガラス, paper, rock, or woodworks—if you only give them a chance. One of the ways to feel that is to let them name their own price.
Crafts are not an average run-of-the-mill product—they know the warmth of human hands and spread joy, creating good vibes and triggering positive emotions. When people buy crafts, they don’t just get items; they materialize their feelings. そう, let customers decide how much they’d like to offer in exchange for those feelings.
Other Ways to Benefit from a “あなたが望むものを支払う” 戦略
You can do many things with the PWYW model to upgrade your customer’s shopping experience and benefit from it. 例えば:
ソフトウェアを販売する
By software, we mean tools, games, scripts, 等. The beauty of selling software is in the margins. Once created, millions of copies can be distributed without additional production costs. This is where PWYW can really boost your profit. The copies don’t cost you anything, and every dollar will add to your profit margins.
Crowdfund
Make the product your goal and sell your idea! Value participation in a crowdfunding project and start collecting donations. Are you writing a book? Sell preorders! Did you invent something? Offer “free use” (name your price use!) or sell a short documentary about this invention. エクウィッドと, crowdfunding starts in minutes and belongs to you — no commissions, no 3rd party rules.
Sell deadstock
If you’ve been in the retail business for a while, you know what happens with product stock that just won’t go away. You get deadstock. ソリューション? Free up some space and monetize those products with variable PWYW prices instead of just giving them away.
Test prices
By setting up different price limits and payment tiers, you can test what price your customers are willing to pay for different items, and run with the best price point after a couple of tests.
Setting up “あなたが望むものを支払う” in Your Ecwid Store
Ready for a whole new pricing experience?
Choose the product that you want to apply the PWYW strategy to (with the lowest net cost, 例えば), enter product details, and find “あなたが望むものを支払う” settings in the Pricing section on the right. Here’s how it looks on our site:
To set up the “あなたが望むものを支払う” pricing option for your store, follow these instructions in our Help Center.
How to Market “あなたが望むものを支払う” 製品
The PWYW feature can change your selling game, but how do you maximize its effect?
- Create a separate category for all products with variable prices – to make navigation in your Ecwid store easier and make these products more visible.
- Put it in front of the customers. Create an engaging banner (or cover image) with an invitation to check out all your PWYW products and place it on the main page (don’t forget to link the banner with the category.
- Invite your most loyal social media customers to benefit from the PWYW model first! Share the news with your followers and go viral.
- Use the ‘Buy Now’ button に sell your awesome products on other platforms and services that allow embedding widgets. Increase the reach and find new customers beyond your online store.
- Create the feeling of urgency and scarcity. Let shoppers know that this is a time-limited offer or a last-minute sale.
- If your main goal is to raise money for charity — tell your customers that. 使用 Product Subtitles to reference the purpose of the product’s mission right on the card.
- Indicate recommended price (minimum price) to guide customers’ decisions. You’ll be surprised by the generosity of your loyal customers when they start paying you more than you ask. Use social cues like “most people pay” to create a communal norm — a powerful psychological driver.
最後に
の “あなたが望むものを支払う” pricing strategy is chock full of potential. For some businesses, this application will feel like an easy fit, but no matter your niche, it’s a strategy worth testing.
To make the most of the PWYW strategy’s benefits, collect some relevant products into a category, start a time-limited offer, tell your followers about it with a beautiful banner on your site’s main page. Then shout the offer out to your audience on social media.
Don’t forget to circle back here to share your experience with other Ecwid merchants in the comment section of this article. We’d love to hear all about your “あなたが望むものを支払う” strategy successes!