Untuk pemilik bisnis, selling online has changed dramatically in recent years. It’s no longer enough just to have a website because consumers shop literally everywhere—on social media, pasar, di-orang, on apps, dan lebih.
To stay ahead of the curve, you must use multiple channels to sell your products and services. That’s where omnichannel selling comes in handy. Read on to learn what it is, how it benefits business owners, and what you can do to leverage selling on multiple platforms.
What Is Omnichannel Selling?
Omnichannel, or multichannel, selling is the practice of leveraging multiple sales channels simultaneously to provide customers with a seamless shopping experience across all touchpoints. These channels include online stores, toko fisik, sosial media platform.
Secara sederhana, yang kamu ingin menjual di mana-mana your customers shop, as we like to say here at Ecwid by Lightspeed. By taking advantage of the multichannel approach, businesses can increase their customer base and maximize profits.
Let’s see how it works in real life.
Berpikir tentang sesuatu yang anda telah membeli baru-baru ini. Maybe you were inspired by a TikTok video or found a product on Pinterest and followed the link to the brand’s website. But you didn’t have time to buy it or thought you could find a better deal. After work, you stopped by the store or searched for the product on eBay or Amazon to compare prices and read customer reviews. So many places to buy the same product from!
Your customers make their purchases through many different channels. They shop on websites, sosial media, dalam aplikasi, batu bata dan mortir toko, dan pasar online. Sebagai pemilik bisnis, this means that whatever you’re selling should be available to your customers in a variety of locations to maximize the possibility of a purchase.
Benefits of Omnichannel Selling
By providing customers with multiple channels of access to your products, you make it easier for them to purchase what they need.
Here are some other benefits of omnichannel selling:
- Increase brands reach and visibility by having a presence on multiple platforms, seperti Facebook, Amazon, dan situs web Anda.
- Boost customer satisfaction by letting people shop on their preferred channel.
- meningkatkan penjualan by reaching customers on more platforms.
- Gain valuable insights into customer behavior by tracking how they interact with different channels.
Challenges of Multichannel Selling
Multichannel selling can be a great strategy for businesses of any niche. Namun, it does have its challenges.
Selling on several channels at once means managing all those channels at the same time. That can become overwhelming. You need to keep track of your inventory, perintah, and customer questions in multiple places at once. You don’t want to sell your whole inventory through Instagram or a physical store only to discover that your Amazon customers are still waiting for their orders.
While large businesses have resources to manage several selling platforms effectively, small businesses often opt out of omnichannel selling because they simply don’t have enough time and manpower to handle it. Namun, without omnichannel selling, businesses have a harder time reaching more customers and growing their business.
Omnichannel Selling Made Simple for Any Business
Seperti pepatah, “You can’t be in two places at once.” Here at Ecwid by Lightspeed, kita menolak pernyataan bahwa. We want to help you be everywhere at once because that’s exactly what our software was designed to do.
Our technology optimizes a multitude of ways to sell online and in-person using a single inventory. Dengan Ecwid, you can serve your customers anywhere and everywhere they are from a single dashboard.
Dengan Ecwid oleh Lightspeed, you set up an online store once and then add it to as many platforms as you want. No need to create a separate store for each platform!
Misalnya, you can create an online store and add it to a website, Facebook, Instagram, Google Belanja, and Amazon to sell on all those places simultaneously. Your inventory and sales are synced across all platforms. You can then manage every channel from one place—your Ecwid dashboard.
With the right tools, omnichannel selling can be profitable and effortless, no matter the size of your business. Here’s how you benefit when you sell everywhere with Ecwid by Lightspeed:
- Save time and effort. You don’t need to spend hours on different platforms because you can manage everything from one dashboard.
- Prevent overselling. Your inventory is synced across channels so you don’t need to worry about selling too much of an item.
- Get more customers. Reach your potential customers on multiple selling channels without putting in more effort.
- meningkatkan penjualan. Selling across multiple platforms increases your chances of making a sale.
How to Easily Sell Everywhere
Here at Ecwid by Lightspeed, kami telah membuat mengelola beberapa saluran penjualan semudah memeriksa email Anda. Ingin tahu? Baca terus untuk mengetahui tentang beberapa cara yang berbeda Anda dapat menjual dengan Ecwid, then give it a try for yourself!
Sell on a Free Ecommerce Website
Saat Anda daftar dengan Ecwid, you’ll be given a free website to sell your products. We call it the “Instant Site.” It is designed to be a stepping stone to easily launch your online presence with minimal cost and effort.
Anda dapat customize your Instant Site’s template with your own cover images, teks, dan informasi tentang bisnis Anda, seperti cerita Anda, pernyataan, jam kerja, alamat, rincian kontak, dan link sosial. You decide on the content and we’ll automatically format it to look great on your customer’s screen.
An example of an ecommerce website set up with Ecwid Instant Site
Baca lebih lanjut: Cara Membangun Situs Web E-niaga: Cara termudah yang Tidak Membutuhkan Pengalaman
Membuka Facebook Toko
Menjual produk anda di website dengan 2.9 miliar pengguna aktif bulanan terdengar mengagumkan, tidak’t itu? Bahkan, rata-rata pedagang Ecwid dengan toko disinkronkan menerima 15% mereka penjualan dari Facebook. Ambil jual Facebook Anda ke tingkat berikutnya dengan membuka toko Facebook.
A Facebook Shop powered by Ecwid
Jika Anda mengatur toko Facebook Anda dengan Ecwid, pelanggan Anda dapat berbelanja langsung dari halaman bisnis Anda dan pergi melalui kasir dari perangkat apapun. Mendapatkan katalog produk Anda di Facebook juga memberikan Anda kesempatan untuk mengiklankan produk tertentu dengan alat pemasaran yang kuat seperti Dinamis Iklan dan pixel Facebook.
It only takes a few minutes to membuat toko Facebook. It’s also a great option as a standalone channel if you haven’t created a website yet.
Baca lebih lanjut: Ecwid’s Social Selling Tools for Facebook
Jual di Instagram
Instagram is a profitable platform for businesses thanks to its visual format and active audience. But there’s no easy way to convert a follower into an actual paying customer without using Shoppable Tags. This Instagram feature encourages purchases by allowing users to buy products featured in your Instagram content by tapping a special shopping tag. The user stays on Instagram during checkout, and the whole purchase process happens in just a few clicks.
Ecwid’s integration with Instagram allows you to connect your Ecwid product catalog with your Instagram business profile and tag products (seperti Anda akan tag orang) in your posts, cerita, gulungan, dll. Users can use those tags to purchase products. Make your Instagram feed sell for you—it just takes a couple of minutes to set up.
An example of a shoppable Instagram reel
Baca lebih lanjut: Cara Menjual di Instagram: Guide for Beginners
Jual di TikTok
TikTok is exceptionally popular and helps businesses reach a wide audience. The app provides users with creative tools such as video editing designed to promote content, allowing businesses to create engaging videos while increasing their reach at the same time.
Another great thing about TikTok is that products can go viral, just like songs, tren, atau filter. Check out #TikTokMadeMeBuyIt hashtag—it has billions of views in the app.
TikTok is ranked number one globally for ad equity. Artinya, users find ads on the app valuable thanks to platform-specific ad formats that allow you to promote your products and services in an organic way.
Dengan Ecwid oleh Lightspeed, you can make the most of advertising on TikTok by having your product catalog and TikTok for Business account synced. That enables you to run more effective ad campaigns. Misalnya, display ads that show a specific product to people that were looking at the same item on your website.
An example of a TikTok ad that features a product
Pelajari cara advertise your Ecwid store on TikTok.
Menjual di Amazon, eBay, or Walmart
Giant online marketplaces provide business owners with a large and ready-to-buy audience. While a standalone ecommerce website works great for building your brand, including your products on Amazon, eBay, and/or Walmart is a chance to sell on an already trusted platform with a developed infrastructure.
Dengan Codisto menikmati, Ecwid sellers can make the most of selling on popular online marketplaces. Menjual di eBay, Amazon, or Walmart right from your Ecwid account. Keep your inventory synced with your other channels. Test selling on big marketplaces without ever leaving your Ecwid admin.
Baca lebih lanjut:
- Semua yang Perlu Anda Ketahui untuk Mulai Menjual di Amazon
- Bagaimana Menjual di eBay untuk Pemula
- A Guide to Selling on Walmart Marketplace
Sell on Google Shopping
Google Shopping allows businesses to list products on Google Search and Google Shopping results pages. With this service, you can create product listings that appear alongside Google search engine results when a user searches for relevant keywords.
The integration between Ecwid and Google (powered by Kliken) allows you to easily advertise on Google. Google recently updated their advertising features, like Smart Shopping campaigns and product listings, to make advertising even more successful. You’ll be able to reach more customers right where the product search happens—on Google.
Mencantumkan produk di tab Google Shopping membantu menjangkau lebih banyak pengunjung toko
Belajar lebih banyak tentang listing your Ecwid products on Google Shopping.
Jual di Facebook Messenger
Facebook Messenger live chat allows you to connect with your customers on one of the most popular chat apps. Bahkan, di 900 jutaan orang communicate with friends and brands through the Messenger app setiap bulan.
Offering to talk through Facebook Messenger improves customer service and creates a personal connection with your audience. Anda dapat menjawab pertanyaan pelanggan, help them choose the right product, memberikan saran tentang cara menggunakan produk Anda, and/or recommend other items based on their needs.
Offering customer care through Facebook Messenger live chat improves potential customers’ experience because:
- Kebanyakan pembeli online akan agak mengirim pesan dari layanan pelanggan panggilan.
- Mampu chatting dengan bisnis membantu pelanggan merasa lebih percaya diri tentang merek.
Dengan Ecwid oleh Lightspeed, you can connect your store to Facebook Messenger and add live chat to your site in just a few clicks. Pelanggan akan dapat memulai chatting langsung dari halaman produk di situs Anda. Any conversations will be saved in their Facebook Messenger inboxes for later.
Baca lebih lanjut tentang using Facebook Messenger live chat di toko Ecwid Anda.
Facebook Messenger live chat membantu Anda membuat lebih banyak rekomendasi kepada pelanggan Anda
Tambahkan “Beli Sekarang” Tombol untuk Blog Anda atau Halaman Web
A “Buy Now” Button is a fast and flexible option to sell your products. It helps you get products in front of customers by easily adding a button to anywhere on a website.
Anda dapat menempatkan sebuah “Beli Sekarang” tombol pada:
- Landing page
- Blog
- Sidebar
- Homepage
- Situs web mitra
When customers click a “Buy Now” Button, they are instantly taken to the checkout. Ada, they can choose from various payment options and shipping methods.
The “Beli Sekarang” tombol di sidebar
Anda dapat menyesuaikan tampilan dari tombol “Beli Sekarang” dengan menambahkan frame dan memilih mana bidang ditampilkan, like the price, quantity, dll. Skema warna tombol pintar Anda akan secara otomatis sesuai dengan website Anda dan mengalir mulus dengan branding perusahaan Anda.
Adding a “Buy Now” Button is no harder than embedding a YouTube video. Cukup copy dan paste kode untuk setiap tempat di website Anda.
Baca lebih lanjut: 7 Cara Menjual Dengan Ecwid ini "Beli Sekarang" Tombol
Mengubah Toko Online Anda menjadi Mobile App
Sebuah aplikasi ponsel asli di bawah nama merek Anda adalah saluran penjualan unik yang tersedia di Ecwid. Hal ini sepenuhnya responsif dan bekerja pada setiap perangkat mobile. Dengan aplikasi, pelanggan Anda akan selalu memiliki hak toko Anda di saku mereka, sempurna untuk pasar berkembang dengan cepat dari pembeli ponsel.
An example of a shopping app created with Ecwid
Memiliki aplikasi seluler Anda tersedia di App Store dan Google Play menghadirkan bisnis Anda lebih dekat dengan pelanggan Anda daripada sebelumnya. The app also encourages customers to make a repeat purchase as your store is literally at their fingertips.
Baca lebih lanjut: Grow Your Ecwid Shop with a Mobile App — No Coding Required
Jual di Pinterest
Unlike most social platforms that thrive on influencers and conversations, Pinterest ada hanya untuk menginspirasi. And regular Pinners use the platform to plan for some of life’s biggest moments—including the purchases they make for those moments.
Jika Anda ingin mendapatkan di depan pembeli pada saat yang tepat mereka cari terinspirasi oleh produk seperti milik Anda, Pinterest adalah no-brainer.
Apa yang lebih, tidak seperti platform lain, pengguna Pinterest tidak keberatan melihat pin bermerek saat mereka sedang mengeksplorasi platform. Bahkan, paling Pinners even find it helpful if the branded content is related to the inspiration they’re seeking.
Dengan Ecwid oleh Lightspeed, you can leverage advertising on Pinterest with the Share hari. You’ll be able to promote your products to previously engaged store visitors and adjust your ad campaigns to make the most of the platform.
“Account Pinterest untuk 90 persen lalu lintas media sosial saya “. - Selena Robinson, pendiri “Lihatlah! Kami Belajar!”Pendidikan e-barang
Belajar lebih banyak: Jalankan Iklan Lebih Efektif Dengan Pinterest Tag untuk Ecwid Toko Anda
Jual di Snapchat
Ketika datang ke menarik penonton muda, Snapchat knows how. 71% dari Snapchat pengguna mengunjungi platform beberapa kali per hari, with the average user opening their app 20 times for a total of 30 menit keterlibatan.
Snapchat ranks as the twelfth most popular social network in the world (Sumber: Statista)
If you’re looking for new advertising channels to grow your business and your target audience includes teens and young adults, Snapchat mungkin saja jawaban Anda.
Dan untuk top it off, Snapchat masih merupakan sumber daya yang relatif belum dimanfaatkan. Many marketers turn to Instagram Stories for similar solutions, membuat iklan di Snapchat cukup persaingan bebas.
To make your ads more effective on Snapchat and enhance your ability to find the right audience, tambahkan Snap Pixel ke toko online Anda. Snap Pixel akan membantu Anda menjalankan iklan pemasaran ulang, kinerja iklan mengoptimalkan, and find more people like your customers to engage with through your ads.
Jika Anda berada di Ecwid, semua harus Anda lakukan untuk mengklaim Pixel Anda adalah copy dan paste kode ke Control Panel Ecwid. Terbaik dari semua, the integration is available on all Ecwid plans—including our Free plan.
Belajar lebih banyak: Menjual di Snapchat dengan Snapchat Pixel untuk Ecwid
Menambahkan etalase untuk Website yang ada
You can add an Ecwid store to any existing website, apakah itu dibangun di WordPress, Wix, Squarespace, Joomla, Weebly, atau sesuatu yang lain sama sekali. Even with a custom website it only takes seconds to plug in a new Ecwid store.
Contoh toko Ecwid ditambahkan ke situs WordPress
toko Ecwid Anda akan datang siap dengan semua fitur yang Anda butuhkan untuk berjualan secara online:
- Kaya etalase: galeri foto, deskripsi produk rinci, dan pilihan produk yang nyaman
- 100+ metode pembayaran
- jasa pengiriman berganda dengan kalkulator otomatis untuk biaya pengiriman
- Otomatis perhitungan pajak
- alat pemasaran seperti kupon, harga jual, email pemasaran otomatis, Facebook and Google Ads, dll.
- Akses ke Ecwid Menikmati Pasar dengan 160+ ecommerce apps and more
Baca lebih lanjut: Bagaimana Untuk Menambahkan sebuah Toko Online untuk Anda yang Ada Website
Jual Pribadi
Di 50% pelanggan anda expect you to sell both online and offline. Maximize your revenue opportunities by creating both an online store and physical points of sale.
Dengan Ecwid, itu lebih mudah untuk menjual produk Anda on-the-go, like at craft fairs, pasar, atau bahkan toko pop-up. Accept cash and update your sales list using Ecwid’s Sell on the Go app for iOS.
Make selling even easier when you accept credit cards at your brick-and-mortar store with one of our point of sale (POS) integrasi. Ecwid offers integrations with different POS, termasuk Lightspeed Retail (X-Series), Semanggi, POS persegi. Syncing your Ecwid store with your POS systems helps you keep inventory in sync in your physical location and your online store.
Mengelola Penjualan Anda dari mana saja
Tidak peduli berapa banyak saluran penjualan Anda gunakan, mengelola toko Anda dengan Ecwid selalu cepat dan mudah. For convenient access to your Ecwid admin from anywhere, download Ecwid mobile app for iOS and Android to manage your orders and inventory, meng-upload gambar produk dari smartphone Anda, memulai dan mengendalikan penawaran khusus, dan banyak lagi.
Omnichannel shopping is more than just another trend: itu sekarang dan masa depan industri ritel. Ia datang ke pemahaman di mana dan bagaimana pelanggan Anda ingin berbelanja dan menyediakan mereka dengan pengalaman belanja mulus yang memberi mereka akses ke produk Anda pada waktu yang tepat dan melalui saluran yang tepat.
Membuat account Ecwid dan mulai melayani pelanggan Anda lebih baik dengan strategi omnichannel baru.
