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Cara Membangun Situs Web E-niaga: Cara termudah yang Tidak Membutuhkan Pengalaman

11 min read

Di dunia digital saat ini, having an online presence is not just a choice but a necessity for any business. From social media and studying to work and shopping, people are spending a significant amount of time online. Jadi, why not leverage this opportunity to connect with your customers, tingkatkan audiens Anda, and establish trust in your brand?

Moving your business online and creating an ecommerce website can sound overwhelming. Yah, it doesn’t have to be! Apakah Anda mengerti teknologi atau tidak, you can create an ecommerce website yourself easily and quickly. Mari cari tahu caranya.

What Is an Ecommerce Website?

An ecommerce website is one that allows you to sell your products or services by transferring information and money over the Internet. They are frequently connected to online payment providers so that payments can be accepted online. You can also choose to get paid offline, misalnya, in cash, when the product is delivered to the customer.

Contoh situs ecommerce

How Do I Create an Ecommerce Website?

Here’s how you can create your own ecommerce website:

You can build it yourself from scratch using a CMS (sistem manajemen konten) platform atau pembuat situs populer. CMS is software that lets you create, mengelola, dan memodifikasi konten digital. Pembuat situs web memungkinkan Anda mengumpulkan situs menggunakan komponen yang sudah dibuat sebelumnya.

Atau, you can use special platform e-niaga. They can be open-source, which are platforms where the source code is available for developers, allowing them to modify and adapt the software for different purposes. Namun, open-source platforms require some degree of technical skills.

Ada juga SaaS (Perangkat lunak sebagai Layanan) platform, where ecommerce providers build, host, and maintain the software, jadi pengguna tidak harus memeliharanya sendiri.

Jika Anda tidak mengerti teknologi, choosing an ecommerce site with a SaaS platform such as Ecwid by Lightspeed is the easiest and most efficient option. Dengan cara ini, to sell online with your own website, you don’t have to seek help from web developers or designers.

Ketika anda sign up with Ecwid by Lightspeed, Anda mendapatkan situs web yang mudah digunakan dengan toko online built-in segera. No coding is needed—just add your products, informasi bisnis Anda, dan anda siap untuk pergi.

Brave Brew’s site is created with Ecwid by Lightspeed

If you already have a website and just need to add a shopping cart, Anda dapat menggunakan Ecwid untuk sematkan toko online ke situs web Anda. You can integrate an Ecwid store into any website, termasuk:

  • WordPress
  • Wix
  • Weebly
  • Atau situs yang dibangun dengan pembuat situs lainnya, CMS, atau platform situs web pilihan Anda.

How Much Does an Ecommerce Website Cost?

To code an ecommerce website from scratch, Anda harus menyewa pengembang yang mungkin mengenakan biaya $70-$250 or even more per hour to build an online store. This option is mostly suitable for bigger businesses that need a complex, situs web yang sangat dapat disesuaikan (misalnya, pasar yang besar).

Jika Anda menjalankan bisnis kecil dan tidak memiliki keterampilan teknologi atau anggaran besar, we recommend ecommerce platforms. Rencana masuk mereka tentang $14-29 sebulan.

Saat Anda mendaftar dengan Ecwid, you can create an ecommerce website at no charge. That’s right—you get a free site regardless of what pricing plan you choose, gratis atau berbayar.

Setelah Anda mendaftar, you get your own site that is fully hosted, aman, and maintained by Ecwid—an Instant Site.

Apa Itu Ecwid Instant Site?

Instant Site is a free customizable website builder with a built-in online store that allows you to start selling right away. Ini terlihat hebat di perangkat apa pun, termasuk ponsel, dan memiliki semua yang Anda butuhkan untuk membangun kehadiran online yang sukses:

  • Create a unique website using customizable content blocks and design themes. Edit and update your site content as often as you wish, tidak ada coding diperlukan.
  • Professional and responsive designs make your site look great on any device.

Instant Site is the online destination to create a professional website and showcase your business’ unique identity and values. Tujuan kami adalah membantu Anda membuat kesan pertama yang hebat dengan pelanggan Anda sejak mereka mendarat di situs Anda.

An example of an Instant Site

Untuk siapa Situs Instan?

Situs Instan sangat cocok untuk Anda jika:

  • You need a website for your business, but you don’t have tech skills or any coding knowledge.
  • You’ve just started your business, and you want to start selling online as fast as possible.

Buat situs web Anda

How to Build an Ecommerce Website with Ecwid’s Instant Site

Pertama, anda perlu untuk daftar dengan Ecwid. You can start customizing your Instant Site right after signing up. Untuk melakukannya, pergi ke Anda Ecwid admin → Website and click “Edit Site:"

Di jendela baru, you’ll see an Instant Site editor. Here you can edit your website content.

Pertama, you need to choose a template for your site. You can select from 40+ ecommerce templates that vary depending on your business niche. Whether you sell home appliances, makanan, perhiasan, atau sesuatu yang lain, we have a template for you!

Another great thing about Instant Site templates is that they can be personalized to fit your business perfectly. You can achieve this by editing content blocks. Let’s go over a common setup process.

Di “Homepage Sections," Anda dapat mengedit konten situs web Anda dan mengubah urutan penampilan mereka. Some of the most common sections are:

  • Header & Menu
  • Penutup & Headline
  • Toko
  • Ulasan Pelanggan
  • Tentang Kami
  • Contacts
  • Pengiriman & Pembayaran
  • Footer

You can use all the sections provided or only select the ones that work for you and hide the rest. You can also add more sections like New Arrivals, Announcements, Special Offers, Promo Sliders, dll.

Every section has different layouts you can choose from, so your ecommerce website can be truly unique:

Now let’s go over a typical process of editing your Instant Site content.

At the very top of the site is the “Header & Menu" seksi. Use this to show your brand’s logo, biarkan pelanggan menghubungi Anda, atau tambahkan tautan tindakan.

Yang “Cover & Headline” section has twelve layout options. All of which have a space for your store’s name and a short description.

As your cover image, Anda dapat mengunggah foto tim Anda, produk anda, atau gambar yang menarik yang mewakili apa yang Anda lakukan. Sampul ini dapat diubah kapan saja untuk menjaga situs Anda tetap segar, promote sales and events, or showcase new products.

Yang "Toko" seksi, tentu saja, will consist of the products you sell. Di sini, Anda dapat menyesuaikan penampilan etalase Anda.

You can customize the appearance of both a product list and a product page. Change the size of the thumbnails, the layout of the product page, the position of the category name, dan lebih. You can also disable the display of your products if they do not have images.

Instant Site allows you to lay out the information in a way that persuades customers to make a purchase. Even the one-page checkout is designed to get more sales. Ini transparan, mudah diisi, dan mengumpulkan email pelanggan segera. Dengan cara ini, anda dapat mengirim email tindak lanjut bagi mereka yang ditinggalkan perintah mereka.

Yang “Customer Reviews” section allows you to add a testimonial to show some social proof and increase customers’ trust.

Yang "Tentang kami" section is there for you to share your business story and create a connection with your site visitors.

Yang “Contacts” section lets customers know where they can reach you. Anda dapat memberikan nomor telepon anda, email, dan tautan sosial untuk komunikasi cepat. You can also share the details of your brick-and-mortar store if you have a physical location.

Yang “Pejalan kaki” is the last section of your website. Ini menampilkan informasi hak cipta.

You are able to change the order of all sections except for the Header and Footer—these are always the first and the last sections of your ecommerce site. Namun, you are able to hide them, sama seperti blok lainnya.

Jika Anda memerlukan bantuan untuk mengatur situs web Anda, lihat Pusat Bantuan kami untuk instruksi terperinci tentang configuring the design and content dari Situs Instan Anda.

Create an Ecommerce Website Today

Ecwid Instant Site is a fast and feature-rich solution to find your business a home on the web that is fully hosted, aman, dan dikelola oleh Ecwid. You can get your website in less than five minutes and its full setup won’t take more than a couple of hours.

Did we mention that it’s all for free and no coding is required?

Start your ecommerce journey today!

Dengan alat Ecwid dan dedikasi Anda, toko Anda ditakdirkan untuk sukses.

Want to learn more about adding ecommerce to your existing website?

Daftar isi

menjual secara online

Dengan Ecwid oleh Lightspeed, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

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