The rise of ecommerce has shifted the ways many companies conduct business, bersama dengan cara kita berbicara tentang bisnis. Bahkan dalam satu dekade terakhir, ketersediaan platform digital untuk menjalankan bisnis telah meroket. While ecommerce itself is not brand new, banyak tren dan praktiknya, berkat evolusi yang cepat ini.
Untuk bisnis e-niaga, tetap mengikuti tren dan perubahan terbaru menghadirkan tantangan unik. Peluang menarik mungkin muncul secara teratur bagi mereka yang mampu mengikuti lanskap yang berubah. Namun dengan laju perkembangan, ini seringkali lebih mudah diucapkan daripada dilakukan. Menemukan cara untuk menerapkan praktik nyata yang mengoptimalkan teknologi dan aplikasi terbaru untuk bisnis Anda tidak selalu mudah.
Contoh menonjol dari hal ini adalah ide perdagangan tanpa kepala, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Secara alami, yang lain ingin meniru kesuksesan itu dengan mengadopsi pendekatan serupa. “Perdagangan tanpa kepala” adalah ungkapan yang banyak dilontarkan saat ini, tetapi maknanya dapat dengan mudah menyebabkan kebingungan. Is headless ecommerce a good thing, atau hal yang buruk? Apa itu e-niaga tanpa kepala?, persis? Jika Anda bertanya pada diri sendiri pertanyaan-pertanyaan ini, kami dapat menjawabnya untuk Anda.
Apa itu E-niaga Tanpa Kepala?
Perdagangan tanpa kepala refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Dengan kata lain, bagian depan situs web yang menghadap pelanggan (graphics, teks, link, desain, dll.) dapat berfungsi tanpa gangguan. Sementara itu, kode backend baru dapat diintegrasikan di belakang layar untuk mengoptimalkan pengalaman bagi semua orang.
Sistem ini memungkinkan perputaran yang lebih cepat dan penerapan perubahan baru pada platform Anda. Model lama, di mana frontend dan backend dihubungkan bersama, kurang efisien untuk digunakan saat ekstensi baru ditambahkan.
Mungkin bermanfaat untuk menggunakan analogi makan di restoran saat memikirkan perdagangan tanpa kepala. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Setelah menelusuri menu, Anda membuat pilihan Anda, dan server Anda meneruskan informasi ke backend. Di bagian belakang, makanan Anda disiapkan oleh dapur, dan dibawa kembali kepada Anda sebagai produk jadi.
Sekarang bayangkan betapa kurang efisiennya proses itu jika server harus kembali ke dapur untuk menyiapkan makanan Anda sendiri. Ini memungkinkan pengalaman yang lebih dapat disesuaikan untuk bisnis dengan volume lebih rendah. Namun untuk bisnis yang berusaha mengoptimalkan dan melayani pelanggan sebanyak-banyaknya, memisahkan kedua ujung jauh lebih unggul.
Jadi sekarang Anda lebih memahami gagasan umum tentang perdagangan tanpa kepala, Anda mungkin bertanya-tanya seperti apa sebenarnya itu. Here’s a quick breakdown of how headless ecommerce platforms work.
Platform E-niaga Tanpa Kepala 101
Seperti yang disebutkan sebelumnya, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Tapi apa sebenarnya program-program ini, dan bagaimana pemisahan ini bekerja?
Proses untuk memisahkan frontend dan backend sangat bergantung pada API (Aplikasi Pemrograman Antarmuka). API adalah istilah mewah untuk sistem yang memungkinkan dua atau lebih program untuk berkomunikasi satu sama lain. With a headless ecommerce platform, program individu dapat berkomunikasi melalui API bersama meskipun melakukan tugas yang berbeda. This is the key to headless ecommerce architecture. API perlu memungkinkan pertukaran informasi yang mulus antara perangkat lunak backend dan frontend.
Jika menurut Anda ini terdengar terlalu rumit untuk diterapkan pada bisnis Anda, jangan khawatir. While headless ecommerce itself involves a bit of complex programming, mengimplementasikannya melalui a sistem manajemen konten (CMS) menyederhanakan proses. A headless CMS for ecommerce allows businesses to create, edit, and modify their ecommerce website without requiring much expertise.
Ecwid pengguna, misalnya, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, jadi pekerjaan yang perlu Anda lakukan cukup terbatas.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Aplikasi Pemrograman Antarmuka).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
Namun, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. Namun, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. Namun, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. Namun, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, manajemen persediaan, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. Namun, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. Namun, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. Namun, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
Tentu saja, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
Lihat ikhtisar paket lengkap dan harga di Ecwid pricing halaman.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. Dalam sistem ini, frontend dan backend saling bergantung satu sama lain. Ini mempersulit perusahaan untuk melakukan perubahan pada situs web mereka. Jika Anda ingin menerapkan kode baru di backend, itu bisa mengganggu tampilan visual di ujung depan. Demikian juga, jika Anda ingin memperbarui tampilan halaman Anda, Anda perlu bekerja di sekitar kode backend.
But headless ecommerce solutions eliminate this delicate balancing act. Sebagai hasilnya, Anda dapat menerapkan perubahan sebanyak yang Anda inginkan tanpa terlalu khawatir tentang konflik. Ini berarti lebih banyak kebebasan untuk mengimplementasikan perubahan atau beradaptasi untuk melibatkan yang lebih baru, teknologi canggih di situs web Anda.
More sophistication
Melanjutkan poin terakhir, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Penetapan harga dinamis untuk halaman toko Anda, grafis canggih, demo interaktif, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, itu sesederhana memasukkan perangkat lunak baru dan membiarkannya bekerja. Di usia sebelumnya, perubahan besar akan membutuhkan berminggu-minggu atau berbulan-bulan pemrograman backend untuk diterapkan. Tapi sekarang, beradaptasi dengan perubahan dengan cepat adalah mungkin. Hal ini memungkinkan pemilik bisnis untuk memanfaatkan tren dan tetap fokus pada area lain dari bisnis mereka.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Pengembangan backend bisa menjadi hal yang sulit, mahal, dan proses yang memakan waktu. Tapi ketika itu dihilangkan, perusahaan tidak perlu mengeluarkan biaya yang hampir sama untuk pemrograman situs web mereka. Penghematan tersebut dapat digunakan untuk area lain di perusahaan untuk pertumbuhan yang lebih besar.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. Yah, teknologi canggih itu juga dapat meningkatkan performa website Anda. Karena program tanpa kepala disimpan secara terpusat, menggunakan API untuk tetap terhubung, mereka memungkinkan situs web untuk mengirimkan informasi dengan kecepatan tinggi. Dalam hal SEO dan pengalaman pengguna, ini adalah manfaat utama. Waktu loading lambat adalah salah satu yang terbesar, dan paling bisa dihindari, penyebab tingginya rasio pentalan untuk situs web. Secara sederhana, semakin cepat halaman Anda dimuat, dan semakin mudah mereka berinteraksi, lebih baik.
Marketing opportunities
Betul, headless ecommerce can even help with your marketing, baik secara langsung maupun tidak langsung. Ini lebih berkaitan dengan memberi tim pemasaran Anda lebih banyak alat untuk bekerja daripada yang lainnya. Misalnya, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, yang menyajikan peluang untuk penjangkauan pelanggan. Demikian juga, ini menjadi lebih mudah melalui solusi tanpa kepala. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
Saat menerapkan solusi terbaru ke situs web Anda, peluangnya tidak terbatas. Dalam tahun depan, tren dan teknologi baru dapat muncul yang menciptakan peluang pemasaran yang sama sekali baru. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
