Semua yang anda butuhkan untuk berjualan secara online

Set up an online store in minutes to sell on a website, sosial media, atau pasar.

Halo. Konten blog kami telah diterjemahkan secara otomatis demi kenyamanan Anda. Mohon maaf bila sesekali ada terjemahan yang buruk.

Is Email Dead? Debunking Email Marketing Myths

5 min read

Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalisasi and effective communication using email.

Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.

Meet Amandine

Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made Mailchimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.

Is Email Marketing Dead?

During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. Bahkan, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, yang menghasilkan keuntungan saja $5 for every dollar invested. Banyak pengusaha mengabaikan kekuatan pemasaran email, gagal memperoleh manfaat yang signifikan.

Praktik Terbaik untuk Menumbuhkan Daftar Email

Amandine Liepmann menyarankan wirausahawan yang ingin mengembangkan daftar email mereka secara organik untuk menempatkan tautan pendaftaran di mana pun mereka bisa, dari postingan blog, profil media sosial, hingga formulir situs web.

Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Popup interaktif memiliki a 9% tingkat keikutsertaan, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, seperti diskon, dollar amounts off, atau pengiriman gratis. You can see which deals resonate best with your audience.

Namun, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.

Tools for Writing Email Copy

Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.

Must-Have Email Campaigns

A welcome sequence of 2-5 email dapat menjadi solusi yang sangat baik bagi wirausahawan yang ingin memberikan kesan pertama yang baik dan mendorong penjualan jangka panjang yang konsisten. Ini adalah cara yang efektif untuk memperkenalkan diri Anda dan bisnis Anda, serta memberikan nilai kepada pelanggan Anda. Amandine menyarankan untuk fokus pada bagaimana produk atau layanan Anda bersifat transformatif daripada sekadar memperkenalkan diri.

Serial sambutan menghadirkan peluang untuk membangun kepercayaan dan kredibilitas dengan pelanggan baru. Email selamat datang memiliki tarif terbuka antara 50-80%, yang sangat bagus, terutama jika dibandingkan dengan tingkat buka email standar sebesar 20-30%.

Amandine juga menyarankan untuk memiliki template dan membuat segmen khusus. Misalnya, menciptakan segmen untuk pelanggan yang telah melakukan pembelian dalam enam bulan terakhir tetapi tidak baru-baru ini. Untuk pelanggan setia, menerima diskon besar atau peluang eksklusif seperti webinar dapat membantu memperkuat hubungan mereka dengan merek atau perusahaan.

Keranjang yang ditinggalkan dan email tindak lanjut pasca pembelian juga bisa bermanfaat. Strategi yang lebih maju, like product recommendation emails, can be implemented using customer data to suggest related products.

Less Is More

Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Menariknya, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.

Test the Waters with AB Testing

Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.

Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email strategi pemasaran, these insights can help take your campaigns to the next level.

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Stay up to date!

Subscribe to our podcast for weekly motivation and actionable advice to build your dream business.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Want to be a guest?

We want to share interesting stories with the community, fill out this form and tell us why you would be a great guest.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, menganalisis penggunaan situs, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Namun, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.