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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

4 min read

Dalam episode Ecwid E-commerce Show, we dive into the world of multichannel selling.

Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.

To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.

Streamline Product Feeds with Channable

Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, dan lebih.

With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Banyak pemilik bisnis mengalami masalah feed rusak atau produk hilang saat mengelola feed secara manual. Channable menyederhanakan proses ini dengan menangani tugas-tugas kompleks dan menyediakan antarmuka intuitif untuk memetakan data ke saluran yang tepat.

Sederhanakan Perjalanan Penjualan Amazon Anda

Untuk penjual Amazon pertama kali, proses peluncuran toko Amazon bisa sangat melelahkan. Channable menyederhanakan hal ini dengan memungkinkan penjual untuk mengelola fitur-fitur dasar dalam toko Ecwid mereka yang ada sementara spesifikasi yang lebih kompleks dapat diisi langsung dalam Channable.

Melalui koneksi API langsung, penjual dapat memasukkan produk dari Channable ke akun penjual Amazon mereka dengan mudah. Channable membantu mengatur filter, memastikan format data yang benar, dan membantu mengisi atribut tambahan yang dibutuhkan oleh Amazon. Pesan kesalahan disediakan untuk informasi yang hilang, memungkinkan pedagang untuk beralih hingga sempurna.

Dari Amazon hingga Platform Niche

Amazon adalah pasar besar yang mencakup berbagai kategori produk, tetapi ada juga pasar khusus yang lebih kecil yang mengkhususkan diri pada industri tertentu, seperti barang elektronik atau pakaian olahraga. Untuk penjual yang lebih berpengalaman di bidang ecommerce, menjelajahi pasar yang lebih kecil dengan persaingan yang lebih sedikit bisa sangat bermanfaat.

Dalam hal platform di bawah radar, fokus pembicaraannya terutama pada pasar Eropa. Platform seperti Decathlon, Leroy Merlin, dan Wayfair (untuk produk rumah dan DIY) disebutkan sebagai opsi yang patut diperhatikan.

Pasar Eropa terkenal dengan fragmentasi dan platformnya yang beragam, making a third-party marketplace platform even more crucial for successful expansion.

Strategi Pemenuhan dan Pengiriman Lintas Benua

Diskusi kemudian beralih ke pemilik bisnis yang mencoba memasuki pasar baru, seperti pedagang Amerika Utara yang menargetkan Eropa. Pemenuhan menjadi pertimbangan yang signifikan, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. Namun, the reverse scenario is less common.

The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.

Connect Your Ecwid Store to Channable

You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.

The Ecwid and Channable integration provides you with a seamless experience in managing orders, pemenuhan, and stock synchronization across different platforms.

If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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