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Kako pronaći prave modele za svoju marku

14 min read

In the constantly evolving fashion industry, finding suitable models is not just about their physical attributes but also their ability to embody your brand’s unique story and message.

This article will guide you in discovering the perfect models tailored to your brand’s needs and requirements. Nastavite čitati kako biste dublje upoznali savjete i trikove za postizanje najboljeg spoja!

Trebaju li vašoj tvrtki modeli?

Tvrtke svih veličina mogu imati koristi od upotrebe modela za demonstraciju svojih proizvoda. Na primjer, tvrtke za proizvodnju odjeće mogle bi koristiti modele za izlaganje svojih najnovijih kolekcija. Modeli su također korisni pri izradi promotivnih materijala za društvene medije ili događaje, kao što su lansiranje proizvoda.

U osnovi, ako prodajete nešto što ljudi mogu nositi, bila to odjeća, pribor, cipele, šminka, itd., then it won’t hurt to collaborate with models to show your potential customers how they can use your products.

In comparison to just product photos or mannequins, images that include models (that look like your target demographic) provide some important context and visual information that you simply can’t achieve any other way.

Research proves this is effective: data from eye-tracking studies show that people are drawn to faces when looking at screens–and you want your products to get as much attention as possible.

Keep Your Audience In Mind

Before you start your search, let’s take a moment to talk about models. Gone are the days when models were only skinny people with high cheekbones and perfect abs. Brands realized that, more often than not, such models do not accurately represent the average person who shops at their stores.

Consumers also want to see models of different body types, ethnicities, and backgrounds so that they can feel represented by what they’re viewing. Surveys prove that, isto. According to a survey conducted by Google, the Female Quotient, and Ipsos, people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive.

Inviting people of various body types to showcase products quickly proved to be a profitable strategy for brands. Just look at the insights from a study by Heat:

  • Brands with the most representative ads saw an average stock gain of 44% in a seven-quarter period.
  • Brands with the highest diversity scores showed an 83% higher consumer preference.

Your customers come in all shapes, veličine, i boje - i važno je to zapamtiti dok tražite modele koji će predstavljati vašu marku.

Savage x Fenty angažira modele različitih tipova tijela i nacionalnosti

Prvi, Definirajte svoj identitet marke

Prije nego počnete tražiti modele, it is crucial to have a clear understanding of identitet vašeg brenda. Razmotrite čimbenike kao što je ciljana publika, vrijednosti marke, i cjelokupnu estetiku koju želite projicirati. This will not only help you find suitable models who align with your brand but can also assist in making your brand more relatable to your target customers.

Na primjer, if your brand promotes body positivity and inclusivity, you’ll want to ensure your models represent various body types, ages, and ethnicities.

Let’s take a bit of a deeper dive here to help pinpoint which models are going to be the best for your fashion store.

Demographic Specifics

Take time to identify the specifics you’re looking for in a model. Nije dovoljno reći žene u dobi od 16-25. Sriči više naznakom:

  • What body types and ethnicities you’d like to see represented
  • Specifikacije visine (e.g.: Ako prodajete malu odjeću, željet ćete modele u rasponu od 5”0-5”4)
  • Značajke: Modeli imaju različite tipove izgleda i lica. Opišite vrstu izgleda koju tražite, kao što su "eterično" ili "nabrijano".,” jer se odnosi na brendiranje vašeg načina života.

Osnovno pravilo je odabrati modele koji izgledaju kao vaša ciljana publika. If you’re selling coats for middle-aged men, you won’t invite teenagers as models and vice versa.

Brand Values and Aesthetic

In addition to demographics, you need to think about the values and aesthetics of your brand. Često, this will be communicated through the type of model you choose, as well as styling and poses.

When it comes to values, think about what your brand stands for. Are your products made with sustainable materials? Do you support ethical practices? Skrojite ove temeljne vrijednosti u priču koja odjekuje kod vaših kupaca. Važnije je nego što mislite: prema a izvještaj Latana, 74% opće populacije kaže da na njihove odluke o kupnji utječu njihova etička uvjerenja.

Uzmi Nike, na primjer. Sportski brend dosljedno održava imidž snage i odlučnosti, često angažiraju profesionalne sportaše da izlože svoje proizvode. Čineći tako, oni učvršćuju svoju poziciju vodećeg sportskog brenda, a istovremeno služe svojoj ciljanoj publici.

Drugi primjer je Faguo. Iz brenda kažu da su inspirirani prirodom, i njihovi misija je "pomoći našoj generaciji u borbi protiv klimatskih promjena". Njihovi oglasi, web stranica, a profili na društvenim mrežama to odražavaju. Vidite njihove modele na otvorenom, vožnja bicikla ili šetnja šumom.

Objave na Faguovoj Instagram stranici

Istražite različite kanale za pronalaženje modela

Imate nekoliko različitih opcija koje će pokrenuti vašu pretragu modela. Choose one based on your needs, proračun, i ciljevi.

Collaborate with Social Media Influencers

With the increasing influence of social media platforms like Instagram and TikTok, finding models has become more streamlined and accessible. Social media influencers and mikro-influenceri, who have a dedicated following, have become valuable assets for brands looking to gain visibility and engage with a broader audience.

According to Digital Marketing Institute, 49% of consumers depend on influencer recommendations. Consumers are more likely to purchase if they feel confident about an influencer’s advice.

Influencers can help build trust between brands and consumers by providing honest reviews and recommendations about products or services. This type of marketing has been proven to be very successful as it helps brands reach new audiences while building relationships with existing customers.

Target collaborates with influencers to promote their products on social media

Pro Tip: Look for influencers who have established relationships with their followers. Za najbolje rezultate, ensure an influencer’s average engagement rate is about 3-5% ili više.

Reach Out to Modeling Agencies

Consider reaching out to local modeling agencies or hosting open casting calls. This traditional approach not only allows you to ensure you’ll have a variety of professional models to choose from but also gives opportunities to discover fresh faces and rising talents.

You can use different agencije to start looking for professional models to hire. Collaborating with professional models not only guarantees high-quality results but also saves you precious time and resources. They are well-trained in posing and have additional skills for a fruitful shoot, ensuring your brand’s image is captured in the best light possible.

Remember that this will be the most costly route, as many of these models book this type of work regularly. Keep in mind that a model’s rate excludes any photography and/or shoot-related expenses.

Use Professional Networking Platforms

Taking advantage of professional networking platforms, kao npr Model Management, can help you connect with industry professionals, like photographers, stylists, and makeup artists, who are likely to have valuable connections and recommendations in the modeling world.

You can use filters when looking for models on Model Management

These platforms can also provide a wealth of information on trending styles, themes, and model types that may suit your brand’s aesthetic.

Another option is to attend networking events in person. Attending events catered to the modeling industry, such as fashion shows or networking parties, can introduce potential models to your brand.

Consider Outsourcing

If you’re not comfortable finding and shooting model photos on your own, you can completely outsource them to a company like Gopackshot Studio, which specializes in on-model product photography for ecommerce brands. You send the products, and they find suitable models based on your specifications and shoot the images for you. Such services can be pretty costly, so this option might not suit beginner business owners.

Examples of photos you can get when outsourcing product photography

To save some money, you can find models such as micro-influencers with the same target audience as yours and hire a photographer for a shoot. This option is also great if you don’t want to shoot yourself, na primjer, if you don’t have much experience with a camera.

You can find photographers for hire by searching locally, using a freelance platform, or by finding out who similar brands worked with.

Aim for Lifestyle Pictures

People want to see models that reflect their own experiences, passions, and interests. They want to feel a connection with the product they see, so finding a relatable model is just the beginning. Then you need to create lifestyle pictures with your product.

Look at these two pictures:

A picture from Ziggy Zaza’s Instagram account

Now imagine you need to buy clothes for your little nephew or niece. You know they are an active kid who loves to play sports. We bet the second picture would catch your attention. That’s the power of lifestyle product photography.

Lifestyle product images differ from regular ones: instead of focusing on the product, they show how consumers interact with the item. They capture a moment that tells a story and conveys an emotion. The key is to translate the message your target audience relates or aspires to.

Both Shein and Celine make clothes for women, but their target audiences differ drastically—and that’s why their product images differ just as much. Uvjerite se sami:

Lifestyle product pictures show the product in context and give potential customers a better idea of how it would fit into their own lives. They help potential customers imagine using the product themselves, which can be very persuasive.

The key to great lifestyle pictures is showing the lifestyle your customers want. Stvorite iskustvo koje vaša ciljana publika zapravo želi i želi kupiti. Ako prodajete pribor, ne samo da fotografirate modele koji nose vaše proizvode. Morate obući modele onako kako vaša ciljna publika sanja o odijevanju. Koristite rekvizite i snimajte u okruženjima koja imaju smisla za proizvod i vašu ciljanu publiku.

Primjer fotografije lifestyle proizvoda tvrtke Asphalte

Izgradite uspješnu suradnju

Prilikom odabira modela, biti svjestan svoje osobnosti. You should look for someone who is confident and natural in front of the camera as well as comfortable being directed by you. When communicating with them, be clear about your vision and provide ample guidance so that they can deliver on-brand results.

Once you’ve found potential models for your brand, it is essential to establish a positive working relationship built on open communication, mutual respect, and understanding. Budite transparentni u pogledu svojih očekivanja i pružite konstruktivne povratne informacije kako biste osigurali da su obje strane zadovoljne partnerstvom. To će u konačnici dovesti do plodonosnije suradnje i povećane vjerojatnosti da će se vaši modeli vratiti za buduće projekte.

Prije potpisivanja bilo kakvih ugovora, posavjetujte se s pravnim savjetnikom kako biste osigurali ispravno razumijevanje pojmova kao što je korištenje slike, kompenzacija, i ugovore o neotkrivanju podataka. To štiti vaše poslovanje od mogućih pravnih sporova u budućnosti.

Zamotati

Navigating the world of models can seem overwhelming, but the right talent truly sets your brand apart. Remember the factors such as brand identity, fit, and potential alternatives as you search for the perfect model to showcase your business. I zapamtite, it’s not just a pretty face you need—it’s a powerful story and message that the model should embody.

Now that you’ve learned the core elements of finding the perfect models for your brand, don’t hesitate any longer. Iskoristite svoje novostečeno znanje, i svjedočite kako vaše poslovanje doseže nove visine!

 

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About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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