Uspjeli ste! Službeno ste vlasnik internetske tvrtke. Evo zračne petice! Što sad?
S raspoloživom količinom marketinških alata na dohvat ruke, razlikovanje različitih vrsta marketinških ideja e-trgovine može biti neodoljivo. This article will give you a sense of what exactly e-commerce marketing is and how to use today’s most valuable marketing channels to win customers.
What Is E-Commerce Marketing?
E-commerce marketing is using various practices to drive customers to your online store and increase awareness about your products and brand.
You can attract customers with social media, email campaigns, digital content, i više. We’ll describe each e-commerce marketing strategy in detail, but first, let’s dive into building that strategy.
What Is an E-Commerce Marketing Strategy?
E-commerce marketing strategy is an online business’ plan for reaching consumers and turning them into customers. It’s a long-term approach that is based on an online store’s marketing goals and objectives.
To develop your e-commerce marketing strategy, trebaš:
- Set goals, or define what you want to achieve. Na primjer, increase the number of website visitors or the amount of online sales. Your goal should be achievable and measurable.
- Break down your strategy into actionable steps. What are you going to do to achieve your goal? Na primjer, if you want to increase the number of website visitors, you might want to work on your SEO, promote your store on social media, or email campaigns.
How Can I Learn E-Commerce Marketing?
When you’re just starting, everything e-commerce marketing related seems to be over your head. Srećom, anyone can learn the marketing basics. We’ve got a couple of resources to make it easier for you:
- Browse Marketing and Promotion section in our blog
- Listen to the Ecwid E-commerce Show to learn from e-commerce experts
- Ili, subscribe to the Ecwid blog newsletter. You’ll get new blog posts, and podcast episodes about e-commerce marketing delivered right to your inbox.
How Can I Promote My E-Commerce Business?
Marketing for e-commerce can take many forms. We’ll explain some easy methods that anyone can use to drive traffic to their business and products.
Content marketing tips for beginners
Content marketing is creating and sharing valuable content for free to get customers’ attention to a product or service.
The most popular formats of such content are blog posts and videos. Na primjer, a watch store can share a blog post on choosing waterproof watches. A yoga teacher can upload a YouTube video that explains the morning yoga routine.
You can create other types of content, isto, like printables, e-books, even webinars, and podcasts.
No matter what format you choose, your content should be helpful to your target audience. If your video helps, educates, or entertains potential customers, they’ll see you as an expert in your niche. Da, zauzvrat, increases the chance they’ll buy from you.
When creating content to promote your store, make sure:
- it answers customers’ questions about your product or industry
- it improves your site’s ranking in search engines.
Google and other search engines do not automatically find your content once you hit publish. Here’s what you can do to ensure your content improves your site’s ranking in search engines:
- Identify the primary keywords people would use to find your product or to research your industry. You can use various keywords research tools like Google Keyword Planner.
- Share your content with links to your site on forums, web stranice, and social media pages related to your products. Links create connections for search engines, i zbog toga pretraživanja koja uključuju vašu trgovinu rangiraju je više u rezultatima.
- Imati barem 600 riječi sadržaja na svakoj stranici vaše web-lokacije kako biste pružili pojedinosti koje tražilice indeksiraju. Međutim, nemojte dodavati sadržaj samo radi njega. Uvijek mislite na svoje kupce. Pišite o tome što ih zanima i što žele znati o vašem proizvodu.
- Napravite stranicu s često postavljanim pitanjima na svojoj web stranici s odgovorima na veliku količinu, dugotrajna pretraživanja ključnih riječi kako biste doveli korisnike na svoju stranicu.
- Omogućite gumbe za dijeljenje na društvenim mrežama za usluge poput Twittera i Facebooka unutar svoje trgovine kako biste poboljšali svoju vidljivost. Veću vidljivost vaše trgovine na društvenim mrežama, što više organskog prometa možete pokrenuti.
Više marketinških ideja za e-trgovinu za pridobijanje kupaca putem sadržaja:
- Kako promovirati svoju internetsku trgovinu pomoću Content Marketinga
- 4 Strategije marketinga sadržaja za prevladavanje preopterećenosti sadržajem
Savjeti za marketing putem e-pošte za početnike
Marketing e-poštom je najisplativiji način da doprete do svojih kupaca. Plus, customers are open to receiving emails. According to Statista, 49% of respondents would like to receive promotional emails from their favorite brands weekly.
- 49%
- of consumers would like to receive emails from brands weekly
Emails are great for getting repeat customers: shoppers are eager to return when they receive info on new products, promaknuća, or sales.
To start using this e-commerce marketing method, you need to build your email list first. Here’s how you can do that:
- Use pop-up email capture forms. State why subscribe to your mailing list. If you have seasonal inventory changes, have the pop-up say something like: “Don’t miss out when our hottest seasonal items become available!” Test different forms out regularly to make a significant impact.
- Offer discounts to reward current customers and keep them coming back. You can even offer discounts for customer referrals. Sellers that use Ecwid’s Venture plan (or higher plans) can quickly generate discount coupons through their Control Panel.
- Use a contest to incentivize email signups. When people share their email address with you, make that an entry into a contest or giveaway. Not only will you build excitement around your contest as people enter, but you can also get them to share a word about the contest.
Ako koristite Ecwid, customer emails are collected right at checkout when customers place an order. If a customer doesn’t finish placing their order, their email is still saved to send them an abandoned cart recovery email.
After you collect your customer emails, it’s time to send out your newsletter. You can manually send to smaller lists, but once the list grows beyond 50 email addresses, you should look into using an email service provider like Mailchimp.
Ecwid is already integrated with Mailchimp. You can use it to collect customer emails via pop-ups, send out branded newsletters, or add your products and discount coupons to an email in a single click. Nauči više o using Mailchimp for your Ecwid store.
Another “set it and forget it” email marketing solution is automated emails. You can automatically send emails to your customers when they complete specific actions in your store. Na primjer, when they add a product to their favorites or complete a purchase.
Automated emails help retain customers and activate shoppers who haven’t purchased anything from you in a while.
S Ecwidom, you can send seven different types of automated emails. You don’t need to write an email copy or send out campaigns manually. You just click “Omogućiti” toggle u vašoj upravljačkoj ploči, a kupci će primati e-poštu koja će stići do prave osobe u pravo vrijeme.
Više marketinških ideja e-trgovine za korištenje e-pošte:
- 10 Pametni načini za povećanje vašeg popisa biltena
- Kako napisati poruku dobrodošlice koja prodaje
- 22 Stvari zbog kojih vaš bilten izgleda kao spam
Plaćanje po kliku oglašavanje za početnike
Kada online prodavač koristi plaćanje po kliku (PPC) oglašavanje, postavljaju oglas na internetu i plaćaju paušalnu cijenu svaki put kada se na njega klikne. Internetsko oglašavanje obećavajuća je prilika za generiranje prometa. Još, to make sure it’s cost-effective, you need to know a couple of things.
Paid search ads and ads through Google are currently the premiere PPC ad system. You’ll want to get started with Google oglasi, and the tools are easy to use.
If you sell a more general product, but to a particular demographic or interest group, you may want to begin with Facebook oglasi. Facebook Ads will allow you to fine-tune who sees your ads, but it can cost a bit more for this specificity.
Here’s a couple of tips to get you started:
- Start with a low daily budget, then experiment and tweak your approach based on results. Not every ad will be a home run. Experimenting with ad types will help you find what works best to ensure you get the most value out of any money you put in.
- Don’t forget that every social media outlet now has their PPC advertising system. Facebook, Instagram, Pinterest, Snapchat, YouTube, ti ime. Take a look at which social media platforms benefit you the most and put some money into PPC campaigns there to grow your footprint and create a business.
- Use conversion tracking codes like Google Ads oznaka, Facebook Pixel, Snap Pixel, i Pinterest oznaka to know where the completed sales came from and repeat the most successful campaigns’ praksi.
More tips on pay-per-click advertising for beginners:
- Intro to Advertising: Where to Begin When You’re a Beginner
- 5 Načini snižavanja CPC-a vaših Facebook oglasa
Social media marketing tips for beginners
There are many reasons why social media is an effective tool for e-commerce marketing. It’s cost-effective; there are billions of users on social media, which helps build a community around a store. But with new social media platforms popping up every day, your options may seem overwhelming.
Zapamtiti: you don’t have to be everywhere at once. Explore social media sites wisely and use platforms that best showcase your products and reach the audience you’re targeting.
Facebook je obično odličan za gotovo svaki posao. Ima prilagodljive alate za marketing i praćenje s golemim dosegom. Plus, možeš dodajte svoju Ecwid trgovinu na svoju Facebook stranicu.
Twitter je koristan izlaz ako imate vremena i resursa za slanje dosljednih tweetova koje možete dijeliti kako biste razvili sljedbenike. Twitter je također jednostavno mjesto za poticanje kupaca da dijele artikle iz vaše trgovine.
Instagram i Pinterest bit će lijepi domovi za vašu tvrtku ako vaš proizvod ima snažan vizualni element. Na primjer, if your store sells clothing or other unique items that need to be seen to be purchased, these are sites you need to invest in. Plus, s Ecwidom, možeš sell your products on Instagram with Shoppable Tags.
LinkedIn makes a natural platform for selling products or services geared to businesses and professionals.
Snapchat i TikTok are great if you sell to a younger audience (although if you don’t, you can still use it to your advantage). Those platforms work best if you promote your business with fun, entertaining content, so be ready to get creative. Na primjer, here’s how San Diego Zoo entertains their followers:
Another method of e-commerce marketing is tapping into social news aggregation and discussion websites like Reddit. As it is a hub for content-specific groups, you can find a whole new customer base here. Read the fine print carefully, as there may be rules against sharing your own products depending on where you are posting.
Encourage customers to share their experiences or pictures of their products on Reddit so you can reap the rewards of having e-commerce street cred.
After you choose your social media platforms, follow these steps to set up your profile:
- Get yourself a business page – it’ll provide you with helpful tools and analytics of your profile and followers activity
- Write a clear and concise bio for your profile
- Think through your imagery and profile navigation if needed
- Learn how to use hashtagovi
- Decide what you’re going to objaviti.
Remember that being active on social media doesn’t mean spamming your followers with salesy posts. Stick to educational and entertaining content, engage followers into meaningful discussions, run giveaways, share customer’s pictures with your product.
Using social media to build a community around your brand helps you build relationships with customers and eventually drive them to your store.
More e-commerce marketing tips for using social media:
- How to Grow a Business on Facebook for Free
- 11 Expert Instagram Marketing Tips For E-Commerce Businesses
- 19 Social Media Activities to Wake Up Your Followers
More E-Commerce Marketing Tips
We’ve shared some digital marketing tips for beginners that will help you start promoting your store online. Sending out newsletters, creating social media presence, sharing valuable content, and a bit of PPC advertising makes a solid base for marketing your new store.
If you want to learn more about e-commerce marketing, check out our blog post on promoting your brand. Uncover more ways to get a word about your business, including partnerships, referral programs, participating in events, i više.
Just launched your store and are trying to stay on a budget? Say no more, we’ve got a list of low-cost ways to market your business.
Sada, it’s your turn. Which e-commerce marketing practice worked best for you when you were just starting?
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