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Fra tilbud til konvertering: Ekspertstrategier til Black Friday og Cyber ​​Monday

5 min read

Klar til nogle tips, der hjælper med at maksimere dit salg i den kommende shoppingsæson? Velkommen til vores nye indsigtsfulde podcast, hvor vi dykker ned i vækststrategier for e-handel i den meget ventede Black Friday og Cyber ​​Monday-periode.

Jim Huffman slutter sig til os i dag, en anerkendt ekspert på området og administrerende direktør for VækstHit, en vækstmarkedsføringskonsulent med speciale i direkte-til-forbruger (DTC) mærker. Med en imponerende track record, Jim bringer et væld af viden og erfaring til bordet, at have grundlagt Neat Apparel, et succesfuldt svedsikkert skjortemærke.

Jim er også vært for den populære podcast “Hvis jeg startede i dag” and has written the Amazon best-seller, The Growth Marketer’s Playbook, a book that even dethroned Seth Godin from the #1 spot for 72 timer. For valuable insights and actionable strategies, Vær sikker på follow Jim Huffman on Twitter (x).

I denne episode, we dive into key tactics and approaches that fuel ecommerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.

Tailor Messaging to Different Groups of Holiday Shoppers

With years of experience in the industry, Jim understreger vigtigheden af ​​at skabe uimodståelige tilbud, der løser reelle problemer og motiverer kunderne til at handle.

En nøglestrategi, han fremhæver, er segmentering af kundebasen. Ved at forstå og skræddersy beskeder til forskellige grupper, såsom early adopters og fast followers, brands effektivt kan kommunikere deres værdiforslag og drive engagement. Denne personlige tilgang giver mulighed for en mere målrettet markedsføringsindsats, hvilket resulterer i højere konverteringsrater.

Udforsk fællesskabsbaserede marketingmuligheder

Jim also emphasizes the power of community-based marketing. Leveraging influencers and brand ambassadors can greatly extend a brand’s reach and tap into new audiences. By collaborating with individuals who align with the brand’s values and target demographic, companies can foster trust and credibility and ultimately drive sales.

Tap Into Referral Programs

Turning customers into marketers is another key aspect of successful growth strategies. Jim mentions the importance of referral programs, hvor tilfredse kunder tilskyndes til at henvise venner og familie. Denne mund-til-mund markedsføring kan være utrolig kraftfuld, da folk er mere tilbøjelige til at stole på anbefalinger fra dem, de kender og beundrer.

Yd god kundeservice for at fastholde feriekunder

Exceptional kunde service is also highlighted as a crucial element of driving growth. Ved at levere exceptionelle oplevelser og gå ud over det, brands kan skabe loyale kunder, som ikke kun vil fortsætte med at købe hos dem, men også anbefale dem til andre. Positive oplevelser bliver grundlaget for kundeloyalitet og fortalervirksomhed.

Eksperimenter med viralt indhold

At skabe indhold, der kan deles, er en anden strategi, som Jim lægger vægt på. Brands bør fokusere på at producere indhold, der resonerer med deres målgruppe og tvinger dem til at dele det med deres netværk. Ved at udnytte deres kunders følelser og forhåbninger, brands kan udløse en ringvirkning af organisk deling, udvide deres rækkevidde og øge brandbevidstheden.

Vigtigheden af ​​at forblive smidig

Gennem hele podcasten, Jim understreger behovet for kontinuerlig optimering og eksperimentering. Han råder e-handelsmærker til konstant at teste og gentage deres strategier for at finde, hvad der fungerer bedst for deres specifikke marked og målgruppe. Ved at forblive smidig og lydhør over for kundernes feedback, brands kan være foran konkurrenterne og konsekvent forbedre deres vækstbestræbelser.

Lyt til hele podcasten for flere eksempler og handlingsorienterede tips til at få mest muligt ud af dine Black Friday og Cyber ​​Monday-kampagner. Plus, glem ikke at bruge disse strategier året rundt for maksimal vækst!

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