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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

4 min read

I denne episode af Ecwid Ecommerce Show, we dive into the world of multichannel selling.

Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.

To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.

Streamline Product Feeds with Channable

Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, og mere.

With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Mange virksomhedsejere kæmper med ødelagte feeds eller manglende produkter, når de administrerer feeds manuelt. Channable forenkler denne proces ved at håndtere komplekse opgaver og give en intuitiv grænseflade til at kortlægge data til de rigtige kanaler.

Forenkle din Amazon-salgsrejse

For første gangs Amazon-sælgere, processen med at lancere en Amazon-butik kan være overvældende. Channable forenkler dette ved at give sælgere mulighed for at administrere grundlæggende funktioner i deres eksisterende Ecwid-butik, mens mere komplekse detaljer kan udfyldes direkte i Channable.

Gennem en direkte API-forbindelse, Sælgere kan uden problemer skubbe produkter fra Channable til deres Amazon-sælgerkonto. Channable hjælper med at opsætte filtre, sikrer korrekt dataformat, og hjælper med at udfylde yderligere attributter, som Amazon har brug for. Der gives fejlmeddelelser for manglende oplysninger, tillader købmænd at iterere indtil perfektion.

Fra Amazon til nicheplatforme

Amazon er en massiv markedsplads, der dækker en bred vifte af produktkategorier, men der er også mindre nichemarkedspladser med speciale i specifikke brancher, såsom elektronik eller sportstøj. For sælgere, der er mere erfarne inden for e-handel, at udforske disse mindre markedspladser med mindre konkurrence kan være yderst gavnligt.

Med hensyn til platforme under radaren, fokus i samtalen er primært på europæiske markedspladser. Platforme som Decathlon, Leroy Merlin, og Wayfair (til hjemmet og gør-det-selv-produkter) nævnes som bemærkelsesværdige muligheder.

Det europæiske marked er kendt for sin fragmentering og forskellige platforme, making a third-party marketplace platform even more crucial for successful expansion.

Opfyldelse og forsendelsesstrategier på tværs af kontinenter

Diskussionen skifter derefter til virksomhedsejere, der forsøger at bryde ind på nye markeder, såsom nordamerikanske købmænd rettet mod Europa. Opfyldelse bliver en væsentlig overvejelse, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. Imidlertid, the reverse scenario is less common.

The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.

Connect Your Ecwid Store to Channable

You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.

The Ecwid and Channable integration provides you with a seamless experience in managing orders, opfyldelse, and stock synchronization across different platforms.

If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.

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With Ecwid Ecommerce, you can easily sell anywhere, til nogen - på tværs af internettet og rundt om i verden.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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