Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.
Meet Amandine
Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made MailChimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.
Is Email Marketing Dead?
During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. Faktisk, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, hvilket kun giver et afkast på $5 for every dollar invested. Mange iværksættere overser kraften i e-mail marketing, undlader at høste væsentlige fordele.
Bedste fremgangsmåder til at dyrke en e-mail-liste
Amandine Liepmann råder iværksættere, der ønsker at udvide deres e-mail-liste organisk, til at placere et tilmeldingslink overalt, hvor de kan, fra blogindlæg til profiler på sociale medier til hjemmesideformularer.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interaktive popups har en 9% opt-in rate, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, såsom rabatter, dollar amounts off, eller gratis forsendelse. You can see which deals resonate best with your audience.
Imidlertid, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.
Must-Have Email Campaigns
A welcome sequence of 2-5 e-mails kan være en fremragende lavthængende frugt for iværksættere, der ønsker at gøre et godt førstehåndsindtryk og drive konsekvent langsigtet salg. Det er en effektiv måde at præsentere dig selv og din virksomhed på, samt give værdi til dine abonnenter. Amandine foreslår at fokusere på, hvordan dine produkter eller tjenester er transformative i stedet for blot at introducere dig selv.
En velkomstserie giver mulighed for at skabe tillid og troværdighed hos nye abonnenter. Velkomstmails har åbningspriser mellem 50-80%, hvilket er fremragende, især sammenlignet med en standard e-mails åbne rate på 20-30%.
Amandine foreslår også at have en skabelon og oprette tilpassede segmenter. For eksempel, oprette segmenter for kunder, der har foretaget køb inden for de sidste seks måneder, men ikke for nylig. For loyale kunder, at modtage store rabatter eller eksklusive muligheder som webinarer kan hjælpe med at styrke deres forhold til et brand eller en virksomhed.
Forladte vogne og opfølgende e-mails efter køb kan også være effektive. Mere avancerede strategier, like product recommendation emails, can be implemented using customer data to suggest related products.
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Interessant, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.