Didn't Migrate to Google Analytics 4? Here Is Why You Need to Do That Now

7 min read

Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Here is where Google Analytics comes in. It helps track website traffic, measure ad campaign success, and provide meaningful insights.

然而, as a busy business owner, you might have missed the big news: Universal Analytics 正在转向 Google Analytics 4. 如果您忘记进行此更改, 别担心! 这篇博文旨在提供帮助.

为什么企业需要 Google Analytics?

在我们深入了解细节之前, 我们应该解释为什么 Google Analytics 对您的业务至关重要. 使用谷歌分析, 您可以衡量您网站的成功和缺点, 研究你的听众, 跟踪您的营销绩效, 并根据实际数据做出决策.

You can gather information about audience behavior from analytics—like the most viewed pages on your website, time spent on a page, and device usage. These details can help you customize your website to improve user experience.

简单的说, Google Analytics help:

Prevent you from wasting money on promotional campaigns that don’t work;
Improve your customers’ shopping experience based on data, not anecdotal evidence;
Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
And even more!

If you still haven’t set up Google Analytics for your Ecwid store, follow these steps from our Help Center. The instructions help you set up Google Analytics 4 so you’ll have the newest program set up for your Ecwid store.

Why Do You Need to Migrate to GA 4?

Universal Analytics is the previous generation of GA. 像这样, it will be replaced by Google Analytics 4 starting July 1, 2023. You’ll want to migrate to GA 4 to stay up-to-date with the latest analytical software.

谷歌分析 4 is a tremendous upgrade from Universal Analytics. It includes new features designed to help businesses understand their customers better. With this latest system, you can track user behavior and conversions more effectively.

The newer GA 4 also has more of a focus on user privacy, with an emphasis on data controls for users. While respecting customer privacy, it allows you to collect data from your website and apps, both iOS and Android.

加, Google’s machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!

而且, Google has announced that Google Analytics 4 would be the future of their data platform. 所以, it’s wise to switch to Google Analytics 4 before Universal Analytics is phased out.

What Happens If You Don’t Switch to Google Analytics 4?

Up to July 1, 2023, you can utilize and collect new data using Universal Analytics. 然而, Universal Analytics will stop processing data on July 1, 2023. 因此，如果您想在此之后跟上您的商店和广告效果, 切换到谷歌分析 4. 除非你想放弃 GA……但你为什么要这么做?

还, 从七月开始 1, 您只有六个月的时间从 Universal Analytics 检索之前处理过的数据. 导出该时间段内的历史报告，保留有价值的数据.

如何迁移到GA 4?

在深入了解所有说明之前，让我们记住主要的 Google Analytics 术语. 它将帮助您完成迁移过程.

一个财产 is a website or mobile application with a unique tracking ID.

一个 Google tag is a tag you can add to your website to use Google products and services, such as Google Analytics and Google Ads. It helps you measure the effectiveness of your website and ads; 例如, time spent on page, clicks, and purchases.

For simplified tag management, you can use a free tool, 谷歌标签管理器. 如果您有 Ecwid 商店, you can easily connect Google Tag Manager to your Instant Site or another website using the app from our App Market.

目标衡量您的网站实现目标的情况. 简单的说, 目标是一项活动, 完成时, 有助于您业务的成功. 对于电子商务网站, 目标通常是进行购买.

这里有详细的有关迁移过程的说明. 加, 如果您喜欢视频格式，这里有一个视频:

请记住迁移到 GA 4 通过桌面浏览器, 不是 Analytics 移动应用程序. 还, 尝试在一个会话中完成迁移以最大程度地减少潜在错误.

包起来

从 Universal Analytics 切换到 Google Analytics 4 至关重要, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. 谷歌分析 4 is the future of analytics. It’s never too late to jump aboard!

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Jun 22, 2023

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.