5 Pași simpli pentru a-ți organiza profilul Instagram pentru afaceri

Posted 5 ani ago de Jesse Ness, Ecwid Team

How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.

As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.

A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.

De asemenea: Păstrați-vă clientul: How to Fix Your Store’s Navigation

Etapa 1. Add Text to Your Instagram Pictures

When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. din pacate, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, Transport, vânzări, or new products.

If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.

@cakesafe adds text to a picture to announce a special offer

Use text on a photo to mark posts with FAQ, blog categories, sales announcements, oferte speciale, and new collections.

Texts make posts stand out in the @asos feed

If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.

@sephora puts text on a video preview

Titles quickly tell your audience what the video is about and if that content would be useful to them.

Followers of @dean.schneider won’t miss a video with a giveaway

Află mai multe: Cum să vinzi pe Instagram: Ghid complet pentru începători

Etapa 2. Use Hashtags

Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. De exemplu, #yourstorename_reviews, #yourstorename_products, și așa mai departe.

When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.

Citeste mai mult: How Instagram Hashtags Can Make or Break Your Sale

Etapa 3. Save Everything in Highlights

You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.

@packagefreeshop uses highlights to tell customers about the store’s policies

By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.

A highlight with a list of branded hashtags by categories

Then create several highlights with your most important information, like brand story, Transport, preturi, customer reviews, contacts, and special offers.

@cm_cardiff use their branded hashtags as titles for highlights

Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.

Try to use the same color or print on your covers to give your account a polished look.

@freshbeauty uses similar looking icons for highlights’ covers

To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.

A cover is an Instagram story that you save as a highlight

De asemenea: Cum să scrii o biografie excelentă pe Instagram pentru profilul tău de companie

Etapa 4. Enable Shoppable Posts

Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.

Consultați-ne guide to enabling Shoppable posts to find out just how easy it is.

Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable

De asemenea: How Ecwid Merchants Can Now Reach 1 Billion Shoppers

Etapa 5. Add a Linktree to Your Instagram Bio

You can only add one link to your Instagram bio, dar services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!

@livelarq shares links to a blog post, “About us,” and their “Sign up” page

Bonus! Linkup for the link in bio

O altă modalitate de a vă optimiza pe deplin pagina de destinație este cu un instrument „link în bio”.. Instrumente „Link în bio” precum Linkup permiteți mărcilor să creeze pagini de destinație personalizabile pentru linkurile lor din bios. This allows you to maximize the potential of your “link in bio” by curating specific content for your social media audience. While linking to existing web pages can be effective, creating custom, unique bio link landing pages creates more opportunities and greater potential.

If you’re looking for a free but powerful link-in-bio tool, verifică Conecta. Cu doar câteva clicuri, you can effortlessly build a mobile-friendly page showcasing your social profiles, muncă, conţinut, and even products. This feature is particularly helpful for brands, artists, creatorii de conținut, and influencers, as it allows your followers to make purchases or grab your merch directly from your Linkup page.

Linkup offers the distinct advantage of being powered by Ecwid, a robust ecommerce platform. This integration unlocks limitless possibilities for expanding your brand as it grows. De exemplu, you can add more sales channels and explore new monetization ways.

Linkup also provides detailed page performance insights and effortless customization to align your page perfectly with your brand.

Closing

Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.

How do you organize posts on your Instagram?

About The Author

Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.