The beauty of the digital marketplace lies in its potential unconstrained by physical boundaries. Shouldn’t accessing it be smooth sailing without any obstacles?
Bij Ecwid van Lightspeed, we recognize the importance of accessibility – that’s why our ecommerce platform follows standards issued under the Americans with Disabilities Act, or ADA.
It isn’t just about ticking a box for inclusivity – it struck a chord with online store owners.
One design template for Ecwid stores, in het bijzonder, proved to be a hit, thanks to its accessible design. Nu, it’s the go-to option for entrepreneurs who want their stores to be both easy to use and open to everyone.
What Web Accessibility Means for Online Stores and Why It Is Important
Accessibility isn’t a feature; it’s a necessity. It acknowledges the spectrum of abilities and ensures that disabilities do not deter anyone from using digital platforms.
Common accessibility requirements relate to visual, auditief, motor, and cognitive abilities. This includes ensuring compatibility with assistive technologies such as screen readers for individuals with visual impairments or alternative keyboard navigation for those with motor disabilities.
It’s a common misconception that accessibility is needed only for individuals with permanent disabilities. It also caters to temporary impairments, such as having a broken arm or recovering from eye surgery.
An accessible website benefits all kinds of users. Bijvoorbeeld, een ouder die een baby vasthoudt, zou ook baat hebben bij een gebruiksvriendelijke interface die minimaal gebruik van een muis of toetsenbord vereist.
Een toegankelijke online winkel betekent dat je een breder publiek en potentiële klanten bereikt. Het bevordert ook de inclusiviteit en creëert een gastvrijere omgeving voor alle websitebezoekers.
Common Guidelines for Ensuring Accessibility
De Americans with Disabilities Act (ADA) is een bekende wet die personen met een handicap beschermt tegen discriminatie. Dit geldt ook voor de digitale ruimte, and many countries have their own set of accessibility guidelines for websites and online platforms.
De Web Content Accessibility Guidelines (WCAG) is a widely used framework for creating accessible web content. It includes four principles: perceivable, operable, understandable, and robust. These principles cover a range of accessibility needs and provide specific guidelines for developers to follow.
Empowerment Through Accessibility
In 2020, the Lightspeed team volunteered to create an accessible, bilingual online shop for Summit School in Montreal, an organization that helps neurodivergent students reach their potential.
Dan, when Lightspeed added Ecwid to their lineup, we teamed up and revamped the Summit School’s website, building a Summit Marketplace met Ecwid. The Summit Marketplace showcases the works of developmentally diverse artisans, kunstenaars, and entrepreneurs from Summit School.
The Summit Marketplace was built with Ecwid
As you might already know, Ecwid provides all users an Instant Site, een free ecommerce website met een ingebouwde online winkel. Er zijn verschillende sjablonen voor Instant Sites, afgestemd op verschillende niches.
Het creëren van een toegankelijke website voor Summit School inspireerde ons om een nieuwe Instant Site-sjabloon te maken.
Zoals hierboven vermeld, Ecwid was al ADA-compatibel en vinkte alle vakjes voor de WCAG aan. Zo, wat hebben we deze keer precies aangepakt?
Hier gaat het over toegankelijke websites: het opnemen van toegankelijkheidsfuncties gaat soms gepaard met het opofferen van de esthetiek van de website. Bijvoorbeeld, kleur uitbalanceren, contrast, and font size can be challenging.
Ook, WCAG tests can sometimes show mixed results, as in the example below. A button with black text is perceived as passing the test, yet in reality, it is more challenging to read than the same button featuring white text.
WCAG tests may occasionally yield inaccurate results
Simply following guidelines isn’t enough. Our aim was to develop a template that is not only accessible but also visually appealing, ensuring easy navigation without compromising the website’s aesthetics. We advocate for the idea that accessibility should also embody beauty.
Op hetzelfde moment, we believe that accessibility should not be sacrificed for aesthetics. Our template proves that it is possible to have both an accessible and visually appealing website.
Everything on the site, from the text size to how easy it is to get around, works for everyone. Nu, it’s one of our most popular online store templates among all templates for Instant Sites!
One of our most popular Instant Site templates
Door de manier, the Ecwid ecommerce platform is accessible not just to customers but also to sellers. The Ecwid admin, where you manage your online store, is also designed with accessibility in mind. This makes it easier for business owners with disabilities to run their online stores efficiently.
Here’s what an Ecwid seller who happens to be visually impaired shared about running their Ecwid store:
“I would like to thank you very much for a great store that is convenient to manage for visually impaired sellers! And not only the website but also the app is available to you, wat niet altijd het geval is!”
Hoe Ecwid ervoor zorgde dat de Instant Site-sjabloon toegankelijk was
Toegankelijkheid gaat niet alleen over het naleven van standaarden; het gaat over echte mensen die geen belemmeringen tegenkomen bij het omgaan met online inhoud. Hoe heeft Ecwid dit bereikt?
- Sjabloon met hoog contrast: Visuele helderheid was een prioriteit, waardoor gebruikers met een verminderd gezichtsvermogen de tekst en andere elementen snel kunnen onderscheiden.
- Prominente winkelfocus: The layout was structured to highlight the products and storefront without unnecessary distractions or the need for additional scrolling.
- Enlarged elements: Large images and fonts were employed not merely for aesthetic appeal but to accommodate users with visual impairments.
Het is belangrijk op te merken dat all Instant Site templates are accessible. The template in question was designed with accessibility as the primary focus while also making it sleek and beautiful. The latter might be difficult to do when ensuring a site’s accessibility, as it can be easy to overlook design elements in favor of functionality. Echter, with our templates, we were able to achieve both.
How to Make Your Online Store Accessible
Implementing an accessible online store might appear daunting, but actually, it isn’t. It starts with selecting an accessible website template, like any of Ecwid’s Instant Site templates.
Here are some additional tips to make your online store more accessible:
- Provide descriptive alt text for images: For users with visual impairments, alt text describes the image.
- Include keyboard navigation and shortcuts: This allows individuals who cannot use a mouse to navigate your website using the keyboard.
- Choose colors carefully: Avoid using color alone to convey information, as some individuals may have difficulty distinguishing between specific colors.
- Announce accessible mode: Inform your customers that your store supports an accessible mode.
By choosing Ecwid’s pre-designed templates, you start with an accessible baseline. Customizations are welcome, but keep an eye on maintaining accessibility.
When creating a website from scratch, it’s important to consider accessibility for all users. This means starting with an accessible baseline using templates or guidelines such as WCAG, ADA, or equivalent standards.
But beyond these guidelines, it’s also crucial to understand the specific needs of your customer base.
Bijvoorbeeld, als uw producten zich richten op personen met kleurenblindheid, de nadruk moet liggen op het bieden van een sterk contrast tussen knopkleuren en tekst, zodat u gemakkelijker kunt navigeren en kopen.
De onderstaande afbeeldingen laten zien waarom online winkels die zich op dit soort klanten richten, een sterk contrast tussen knopkleuren en tekst nodig hebben om hen te helpen opties te onderscheiden en aankopen te doen.
Dit is hoe de meerderheid van de mensen kleuren ziet
Dit is hoe mensen met protanopie (een vorm van kleurenblindheid) zie kleuren
Evenzo, if your target audience includes individuals with mobility impairments, ensuring easy navigation through voice commands can greatly improve their browsing experience.
Check your site regularly with tools like Google Lighthouse to see how accessible your store is. Continually assessing and improving things is critical to creating a welcoming online space for everyone.
Inpakken
Ecwid’s accessible ecommerce platform is more than a win for a product; it’s all about making ecommerce easy for everyone. Ecwid helps online store owners get the most out of their business. Nog belangrijker, it ensures every customer can have a smooth shopping experience, no matter their abilities.
Onthouden, accessible design is not just about compliance — it’s about creating an inclusive and welcoming online space for all. Zo, don’t hesitate to take the initiative and make your website more accessible! Let’s work towards a digital world that is genuinely open and inclusive for everyone.
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- Ecwid Instant-site met kant-en-klare thema's en 99+ Design opties
- New Ecwid Ontwerp Instellingen: Tientallen Aanpassingsopties, No Coding
- Hoe u een e-commercesjabloon voor uw site kiest
- A Comprehensive Guide to Uw Ecwid Store Design
- Ontwerp uw gratis e-commerce website vanuit het niets
- How Ecwid’s Accessible Online Store Template Became a Hit
