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How to Tap into a Global Audience with a Multilingual Store

9 min read

In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce website.

Teisingai! You don’t want to limit your potential by catering only to a single-language user base.

Tai studijuoti shows that 40% of customers won’t buy from a website unavailable in their native language. Be to, 65% prefer website content in their language. These numbers highlight the importance of a multilingual online store that speaks the language of its customer base.

The data becomes even more relevant when selling in a country with multiple official languages or gearing up to expand globally. You need a multilingual ecommerce website to cater to your target audience, so find out how to make one below.

The Importance of a Multilingual Ecommerce Website

Let’s dive right into why creating a multilingual ecommerce website is essential for brands looking to expand their horizons.

Global Presence

Creating a multilingual ecommerce website goes beyond mere translation; it’s about establishing a global presence. Allowing your online store to be accessible in different languages enables you to tap into new markets and bring an international customer base.

Brand Image

With a multilingual ecommerce website, you are not only selling your products but also your brand. Your willingness to accommodate and communicate with your customers in their language speaks volumes about your brand’s customer-centric approach. It builds a sense of reliability amongst your customers, dar labiau sustiprinti jūsų prekės ženklo įvaizdį.

SEO pranašumas

Turėdami daugiakalbę el. prekybos svetainę, jūs taip pat turite SEO pranašumą. Paieškos sistemos atpažįsta ir apdovanoja svetaines, skirtas įvairiai auditorijai. Vadinasi, jūsų svetainė gali būti aukštesnė skirtinguose regionuose, padidinti natūralų srautą.

Vietos teisės aktai

Aptarnavimas pasaulinei auditorijai taip pat reiškia vietinių kalbos įstatymų laikymąsi. Išversdami savo svetainę į savo klientus’ kalba, užtikrinate, kad visa jūsų parduotuvės politika atitiktų vietinius įstatymus.

A multilingual ecommerce website ensures that your customers are well-informed about the policies in their native language, leading to a more transparent shopping experience.

Personalized Experience

When you translate your store into your customerspreferred language, you provide a personalized experience. From browsing products to receiving transactional emails, every aspect of their interaction with your store will resonate with them.

Economical Advantage

Currency conversion is another essential factor that can significantly affect the customer’s shopping experience. Offering product prices in the customer’s local currency adds another layer of personalization, making their shopping experience on your multilingual ecommerce website seamless.

How to Create a Multilingual Ecommerce Store

Creating a multilingual ecommerce store might sound like a daunting task. On many platforms, enabling multilingual features often involves installing paid applications or themes, setting up a separate website, incorporating tabs, or engaging in custom development.

Here at Ecwid by Lightspeed, we aim to empower your success from the get-go by providing you with the necessary tools. We’ve diligently crafted a truly multilingual solution, allowing your customers to effortlessly view your store in their preferred language with just a click.

Translate Your Online Store Effortlessly

Rinktis iš 36 languages to translate your store directly from your Ecwid admin; no third-party software is required.

Ecwid auto-translates all interface texts and store labels (like buttons or headings on product pages) in your online store based on your customer’s set language.

Customers can choose their preferred language when browsing or it can be detected through geolocation — we make it easy for you and your customers.

Customers have the option to switch between translations using the language switcher

Add Custom Text Translations with Ease

Pakelkite savo daugiakalbio apsipirkimo patirtį į kitą lygį, nesunkiai įtraukdami pasirinktinių tekstų vertimus tiesiai į Ecwid administratorių. Tai apima produktų pavadinimus, aprašymai, variacijos, galimybės, siuntimo būdai, ir už jos ribų. Koduoti nereikia – tiesiog nukopijuokite ir įklijuokite.

Pristatymo metodo vertimų įtraukimas į Ecwid administratorių

Išverskite raktų parduotuvės dokumentus

Patobulinkite parduotuvės politiką ir mokesčių dokumentus įtraukdami reikalavimus atitinkančius vertimus, lokalizuota, ir lengvai suprantami visiems jūsų klientams.

Su Ecwid, galėsite klientams siųsti automatiškai išverstas mokesčių sąskaitas faktūras jų pageidaujama kalba, užtikrinti, kad būtų laikomasi vietinių taisyklių.

Be to, galite pridėti vertimų į teisinius dokumentus, pvz., paslaugų teikimo sąlygas, Privatumo politika, ir grąžinimo politika.

Padidinkite klientų ryšius naudodami išverstus el. laiškus

Su Ecwid, galite pagerinti klientų patirtį siųsdami automatiškai išverstus el. laiškus ir pranešimus ta kalba, kurią klientai vartoja naršydami jūsų parduotuvės filialą.

Paruošta pradėti? Sukurkite Ecwid paskyrą ir vadovaukitės mūsų pateiktomis instrukcijomis Pagalbos centras sukurti daugiakalbę el. prekybos svetainę su Ecwid.

Daugiakalbių el. prekybos svetainių pavyzdžiai

Ieško įkvėpimo? Peržiūrėkite šias sėkmingas daugiakalbes el. prekybos svetaines, kurias teikia Ecwid:

Edenas parduoda natūralius sveikatingumo produktus, kuriuos sukūrė ne pelno organizacija, įsipareigojusi įdarbinti ir šviesti neįgalius suaugusiuosius. Jų internetinė parduotuvė siūloma dviem kalbomis.

Gražios Rožės yra gėlių butikas ir pristatymo paslauga, siūlanti svetainę trimis kalbomis.

Kalbant apie Banzai, this one-of-a-kind stationery and print shop lets their customers choose from four languages. Talk about reaching a global market!

More Tips to Convert International Customers

If you’re serious about growing your business internationally, norėsite skirti šiek tiek laiko savo tarptautinio apsipirkimo patirtimi.

Creating a multilingual ecommerce website is a great first step, bet čia yra keletas kitų dalykų, kuriuos taip pat galite apsvarstyti:

  • International customers typically use foreign currencies for online purchases. Shopping should be enjoyable, so spare your international customers the mental math. Vietoj to, show them prices in their local currency with the Valiutos keitiklis programėlė.
  • Supaprastinkite mokėjimus tarptautiniams klientams naudodami pasaulinį mokėjimo paslaugų teikėją, pvz., „PayPal“., kuris yra 200 šalyse. Jei norite pridėti konkrečią vietinio mokėjimo parinktį, kuri populiari konkrečioje šalyje, didelė tikimybė, kad jį rasite tarp „Ecwid“. 70+ integruotos mokėjimo galimybės.
  • Rinkitės patikimą tarptautinio siuntimo tiekėjas. „Ecwid“ yra integruota su didelėmis įmonėmis, tokiomis kaip UPS, USPS, FedEx, ir tt, kurie siūlo greitas pasaulines siuntimo paslaugas.
  • Nustatykite mokesčius ir laikykitės vietinių įstatymų. Pavyzdžiui, jei turite klientų iš ES, jums gali prireikti nustatyti PVM ir laikytis GDPR.

Apvynioti, kelių kalbų el. prekybos svetainė ne tik padeda pasiekti platesnę auditoriją, bet ir suteikia geresnę apsipirkimo patirtį tarptautiniams klientams. With the right tools and strategies in place, you can successfully navigate the challenges of selling internationally and tap into new markets.

Prisiminti, a global presence isn’t about merely selling everywhere; it’s about speaking your customer’s language, meeting their needs, and exceeding their expectations. So don’t wait any longer; turn your ecommerce website multilingual to make it customer-centric and accessible worldwide.

 

Turinys

Parduodu internetu

With Ecwid Ecommerce, you can easily sell anywhere, visiems – internete ir visame pasaulyje.

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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