Semua yang anda butuhkan untuk berjualan secara online

Set up an online store in minutes to sell on a website, sosial media, atau pasar.

Halo. Konten blog kami telah diterjemahkan secara otomatis demi kenyamanan Anda. Mohon maaf bila sesekali ada terjemahan yang buruk.

Lampu, Kamera, Konversi: 5 Cara Menggunakan Video Produk untuk Meningkatkan Penjualan

11 min read

This message is for any business owner running an online store—don’t sleep on the endless possibilities of the digital era! You have so many tools available to portray your brand’s unique message, and the most persuasive of them all is video.

Consumers are more inclined to buy products they can visualize and understand well. By showcasing product videos in your online store, you can boost conversion rates (meaning more customers will complete the purchase.)

In this blog article, we will explore the reasons why videos are essential to an online store, share tips on how to use videos to your advantage, and provide some inspiring product video examples.

Why Use Product Videos in Your Online Store

Pertama, let’s discuss how videos can make a difference in your online store and product gallery:

Videos Help to Convert Customers

Data summarized by Invesp proves that watching a video influences customersdecisions banyak:

  • 74% of users who watched an explainer video about a product subsequently bought it.
  • Product pages with videos convert 80% lebih baik daripada mereka yang tidak.

These stats prove that videos are an efficient way to convince potential customers to choose you over competitors and turn them into paying customers.

Videos Speak Volumes

Apakah anda tahu bahwa 60% of consumers would rather watch a product video than read a description? Ketika Anda berpikir tentang hal itu, that’s not surprising. Product videos can bring more context to your product and are easier to understand.

In videos, you can show how the product works or discuss features in detail, making it easier for potential customers to determine if the product meets their needs.

Product review videos are one of the most popular types of video content (Sumber: Statista)

Videos Boost Time on Site

As an online business, you should be looking for ways to make visitors stay longer on your site. That’s helpful for sales and also for SEO, as it signals to search engines that people find your website worth browsing.

Namun, the average time consumers spend on a page is less than a minute. Untungnya, videos can be a game-changer! They can grab people’s attention and keep them on your site longer.

Juga: Sebuah Strategi SEO Yang Sangat Efektif Untuk Meningkatkan Traffic

How to Use Product Videos: 5 Proven Strategies

Now that we’ve discussed why videos are essential for business owners, let’s look at the different ways you can use them in your online store.

Show Off Your Product’s Features and Benefits

Videos are a great way to explain the features and benefits of the products you sell in your online store. Use them to:

  • show how your product looks in real life (terutama jika Anda menjual pakaian, aksesoris, mebel, dll.)
  • explain what the product is made of (great for cosmetics, perawatan kulit, makanan & minuman, dll.)
  • reveal what sets your product apart from others.

Misalnya, Purple made a video in collaboration with the What’s Inside YouTube channel to show what their pillows are made of and compare different brands of pillows. The video did a great job of showing the product’s unique benefits and how it differs from competitors without being too sales-y.

Product demonstration videos also work great for products with moving parts—fitness equipment, sepeda, musical instruments, dan lebih. A short video showcasing the product in action is much more persuasive than a text description or a static image.

Explain How to Use Your Product

If you sell products requiring some assembly or with complicated instructions, videos can make them much easier to understand. Put together a video instruction for each product and show customers exactly how to use it.

Explainer videos help break down complex products and make them more approachable and user-friendly. If you are selling technology, digital devices, or other complicated items, explainer videos can be helpful too.

Namun, even if you sell common products like skincare, you can benefit from explainer videos. Take CeraVe, misalnya. They made a short video explaining which CeraVe products suit different skin types. Choosing the right product can be difficult for customers, so the brand did a great job clarifying the differences between their cleansers.

Demonstrate Social Proof with Customer Testimonials and UGC Videos

User-generated content refers to videos and photos real customers create about your product. These videos are compelling, showing customers that real people are using your products and benefiting from them. It is a more trustworthy approach than text testimonials. It’s honest and carries more trust than any marketing message you can create.

If your customers already use and love your products, ask them to share their experience with a video or two! Ask them how the product helps in their daily lives, what they love about it, dan seterusnya. Atau, if you’ve collaborated with influencers for a review, you can reuse their video and add them to product pages.

Podcast: Dengan mengikuti kiat-kiat ini, Anda akan segera menjalin hubungan yang kuat dengan pemain industri utama yang dapat membantu membawa bisnis Anda ke tingkat yang lebih tinggi

Customer testimonial videos are beneficial for any business, but especially for services, because making different types of videos for them can be more difficult.

Misalnya, FreshBooks, an accounting software company, created a testimonial video featuring their clients who represent their target audience. In the video, they explain how using FreshBooks enabled a business owner and an accountant to collaborate on strategic growth.

You can collect customer video testimonials, as well as demonstrate other types of social proof in your online store with the HelpfulCrowd menikmati.

Add a Tutorial Video

Tutorial videos are educational videos related to your products. It’s an effective way to show off what your product can do and boost conversion rates in the long run.

Tutorial videos are helpful for any store that sells products with multiple features. Misalnya, if your business sells digital cameras, you can create a tutorial video showing how to use your camera to make better shots at night. You can use tutorial videos to help customers get creative with your product and offer them some tips and tricks.

Misalnya, a flower and plant store, Bloom & Wild, shares a tutorial on pressing flowers. Not only does the video show what customers can do with their product, but it also helps establish the business’s credibility in the niche.

Display a Lifestyle Video

Lifestyle product pictures show the product in action and give potential customers a better idea of how it would fit into their lives. It helps potential customers imagine themselves using the product, which is a persuasive tactic.

The key to lifestyle videos is to portray the lifestyle your customers want to have, the life they desire.

Misalnya, if you sell accessories, don’t just make videos of models wearing your products—you must dress the models how your target audience dreams of dressing. Use props and shoot in fun environments that make sense for the product and your target audience.

Misalnya, Nike makes a TikTok video with a fashion and lifestyle influencer Tony Tran to show that their product is perfect for sports and everyday wear. The video definitely strikes a chord with people who don’t want to sacrifice style for comfort.

How to Add a Video to an Online Store

It’s likely you’re already using videos for your social media, but let us remind you about the stats we’ve shared above: product pages with video convert 80% lebih baik daripada mereka yang tidak. So adding videos to your product pages is worth considering!

For business owners using Ecwid by Lightspeed to sell online, adding a product video to a storefront is a piece of cake. Jika Anda tidak memiliki toko Ecwid, this is your sign to create one.

Di toko Ecwid anda, Anda dapat menambahkan video ke galeri produk beserta gambar:

Toko Ecwid Pho U menggunakan video TikTok mereka di galeri produk

If you use a video as the main product media, its thumbnail will be shown on the storefront:

You can choose to display a video’s thumbnail on the storefront

Untuk menampilkan video di galeri produk, unggah di platform hosting populer seperti YouTube, Instagram, Facebook, tiktok, Vimeo, dll., lalu tambahkan link video ke halaman produk. Easy-peasy!

You can add unlimited videos for one product—there are no restrictions on video size, panjang, aspek rasio, atau resolusi.

Check out our Help Center for instructions on adding videos to your product gallery.

Plus, if you sell on Ecwid Instant Site, anda dapat add a video to any page of your website using ready-made design blocks. Choose from different layouts for your videos and rest assured – both horizontal and vertical videos will automatically adjust to the size of the visitor’s screen.

Belajar lebih banyak: Penataan Produk Halaman: 17 Tips untuk Meningkatkan Konversi dan Drive Penjualan Lebih

Elevate Your Storefront with Product Videos

Using videos to showcase products in your online store provides a range of benefits and can be the perfect way to stand out from your competitors and convert store visitors into customers.

Videos have the power to positively influence your identitas merek. When you share videos that showcase the quality and craftsmanship of your products, it adds an authentic touch to your brand. So make sure to use videos to your advantage and elevate the visitor’s experience in your store.

Senang menjual!


Daftar isi

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, menganalisis penggunaan situs, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Namun, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.