The rise of ecommerce has shifted the ways many companies conduct business, zajedno s načinima na koje govorimo o poslu. Čak iu posljednjem desetljeću, dostupnost digitalnih platformi za poslovanje je naglo porasla. While ecommerce itself is not brand new, mnogi njegovi trendovi i prakse su, zahvaljujući ovoj brzoj evoluciji.
For ecommerce businesses, biti u tijeku s najnovijim trendovima i promjenama jedinstven je izazov. Uzbudljive prilike mogle bi se redovito pojavljivati za one koji su u stanju ići u korak s promjenjivim krajolikom. Ali s brzinom razvoja događaja, to je često lakše reći nego učiniti. Pronalaženje načina za implementaciju stvarnih praksi koje optimiziraju najnovije tehnologije i aplikacije za vaše poslovanje nije uvijek jednostavno.
Istaknuti primjer ovoga bila bi ideja bezglave trgovine, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Prirodno, drugi žele kopirati taj uspjeh usvajanjem sličnih pristupa. "Bezglava trgovina" fraza je koja se danas često koristi, ali njegovo značenje lako može izazvati zabunu. Is headless ecommerce a good thing, ili loša stvar? Što je bezglava e-trgovina, točno? Ako si postavljate ova pitanja, možemo odgovoriti na njih umjesto vas.
Što je Headless Ecommerce?
Bezglava trgovina refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Drugim riječima, sučelje web stranice koje je okrenuto prema kupcima (grafika, tekst, poveznice, dizajne, itd.) može nesmetano funkcionirati. U međuvremenu, novi pozadinski kod može se integrirati iza kulisa kako bi se optimiziralo iskustvo za sve.
Ovaj sustav omogućuje brži preokret i implementaciju novih promjena na vašoj platformi. Stariji modeli, gdje su frontend i backend međusobno povezani, manje su učinkoviti za rad kada se dodaju nova proširenja.
Moglo bi biti korisno upotrijebiti analogiju s objedovanjem u restoranu kada razmišljate o bezglavoj trgovini. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Nakon pregledavanja jelovnika, vi napravite svoj odabir, a vaš poslužitelj prosljeđuje informacije u pozadinu. Na pozadini, vaša hrana se priprema u kuhinji, i donijet će vam se kao gotov proizvod.
Sada samo zamislite koliko bi taj proces bio manje učinkovit da se poslužitelj mora vratiti u kuhinju da vam sam pripremi hranu. To bi moglo omogućiti više prilagodljivo iskustvo za tvrtke s manjim količinama. Ali za tvrtku koja pokušava optimizirati i opsluživati što više kupaca, razdvajanje dva kraja je znatno superiornije.
Sada kada bolje razumijete opću ideju bezglave trgovine, možda se pitate kako to točno izgleda. Here’s a quick breakdown of how headless ecommerce platforms work.
Bezglave platforme za e-trgovinu 101
Kao što je ranije spomenuto, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Ali što su točno ti programi, i kako to odvajanje funkcionira?
Proces odvajanja sučelja i pozadine uvelike se oslanja na API-je (Programsko sučelje aplikacije). API je otmjeni izraz za sustav koji omogućuje da dva ili više programa međusobno komuniciraju. With a headless ecommerce platform, pojedinačni programi mogu komunicirati kroz zajednički API unatoč izvođenju različitih zadataka. This is the key to headless ecommerce architecture. API treba omogućiti besprijekornu razmjenu informacija između backend i frontend softvera.
Ako mislite da ovo zvuči previše komplicirano za implementaciju u vašem poslovanju, ne brini. While headless ecommerce itself involves a bit of complex programming, implementirajući to putem a sustav za upravljanje sadržajem (CMS) pojednostavljuje proces. A headless CMS for ecommerce allows businesses to create, Uredi, and modify their ecommerce website without requiring much expertise.
Korisnici Ecwida, na primjer, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, tako da je posao koji trebate obaviti prilično ograničen.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Programsko sučelje aplikacije).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
Međutim, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. Međutim, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. Međutim, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. Međutim, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, upravljanje zalihama, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. Međutim, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. Međutim, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. Međutim, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
Naravno, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
Pogledajte cijeli pregled planova i cijene na Ecwid cijene stranica.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. U ovom sustavu, i frontend i backend ovise jedan o drugom. Zbog toga je tvrtkama teže napraviti izmjene na svojoj web stranici. Ako želite implementirati novi kod na pozadini, to bi moglo poremetiti vizualni prikaz na prednjem kraju. Također, ako želite ažurirati izgled svoje stranice, morate zaobići pozadinski kod.
But headless ecommerce solutions eliminate this delicate balancing act. Kao rezultat, možete implementirati onoliko promjena koliko želite bez gotovo toliko zabrinutosti oko sukoba. To znači više slobode za provedbu promjena ili prilagodbu za uključivanje novijeg, napredne tehnologije na vašoj web stranici.
More sophistication
Nastavljajući od posljednje točke, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Dinamičko određivanje cijena za vašu prodajnu stranicu, napredna grafika, interaktivne demonstracije, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, jednostavno je poput priključivanja novog softvera i puštanja da radi. U prethodnom dobu, implementacija velikih promjena zahtijevala bi tjedne ili mjesece pozadinskog programiranja. Ali sad, moguće je prilagođavanje promjenama u hodu. To omogućuje vlasnicima tvrtki da iskoriste trendove i ostanu usredotočeni na druga područja svog poslovanja.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Razvoj pozadine može biti naporan, skupo, i dugotrajan proces. Ali kad se to eliminira, tvrtke ne moraju potrošiti ni približno toliko na programiranje svojih web stranica. Te se uštede mogu usmjeriti prema drugim područjima tvrtke za još veći rast.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. Dobro, da napredna tehnologija također može poboljšati performanse vaše web stranice. Budući da su programi bez glave centralno pohranjeni, koristeći API da biste ostali povezani, omogućuju web stranicama dostavu informacija velikom brzinom. Kada je u pitanju SEO i korisničko iskustvo, ovo je velika korist. Sporo vrijeme učitavanja jedni su od najvećih, i najviše se može izbjeći, uzroci visokih stopa napuštanja početne stranice za web stranice. Jednostavno rečeno, brže se vaše stranice učitavaju, i što je s njima lakše komunicirati, bolji.
Marketing opportunities
Tako je, headless ecommerce can even help with your marketing, kako izravno tako i neizravno. To više znači da svom marketinškom timu date više alata za rad nego bilo što drugo. Na primjer, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, koji predstavlja mogućnosti za dohvat kupaca. Također, to je olakšano bezglavim rješenjima. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
Prilikom implementacije najnovijih rješenja na vašu web stranicu, mogućnosti su neograničene. Unutar sljedeće godine, mogu se pojaviti novi trendovi i tehnologije koji stvaraju potpuno nove marketinške mogućnosti. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
