Convincing someone who has already visited your online store to come back can be a lot easier than attracting a whole new customer. Especially if that person had a serious intention to buy from you but didn’t for some unknown reason.
This is why abandoned cart emails are a great tool to recover lost sales. If a shopper has added items to their online cart but left your store without completing the purchase, you can still win them back with the help of an abandoned cart email.
But what can you write in an abandoned cart email for the best results? We’ve got you covered! Here are eight must-have principles of abandoned cart emails.
What Is an Abandoned Cart Email?
According to the Baymard Institute, skoro 70% of online shoppers have abandoned a cart. Think of all the potential sales that have been lost to the abyss of abandoned shopping carts! Srećom, there is a way to recover some of those lost sales.
An abandoned cart recovery email is a follow-up email that’s sent to a customer who abandoned their online shopping cart. E-pošta o napuštenoj košarici aktivira se nakon što kupci napuste vašu internetsku naplatu bez finalizacije narudžbe. E-poruku o napuštenoj košarici možete poslati ručno ili automatski.
E-poruke o napuštenoj košarici osmišljene su kako bi potaknule kupce da se vrate i dovrše kupnju. Obično, sadrže stavku koju je kupac dodao u košaricu i poziv na radnju kao što je “Dovršite kupnju,” “Kupi sada,” ili “Visit the store.” Optionally, you can add a discount coupon to make the abandoned cart email even more enticing.
An example of an abandoned cart email by Rudy’s
Ako prodajete online s Ecwidom by Lightspeed, možete omogućiti automated abandoned cart recovery for your online store in a single click. Ovuda, you won’t need to manually send out abandoned cart emails every time someone exits without buying a product, saving you tons of time.
Ecwid’s abandoned cart email template is designed to fit any business. You can also customize an abandoned cart recovery email template. Na primjer, you can add a discount coupon, edit your company info, add your logo to emails, change the message or email subject, i više.
Evo how to do that. Make sure to take a look at this guide because it’ll help you follow the best practices below.
An example of an abandoned cart email you can send in Ecwid by Lightspeed
Must-Have Elements of an Abandoned Cart Email
Now that you know what an abandoned cart is, let’s discuss how you can make the most of it. Here are some best practices for making a convincing follow-up email.
Come Up With a Creative Subject Line
A subject line is the first thing potential customers see in their inbox when they receive your abandoned cart email. Make sure it’s irresistible!
Your store’s name and a friendly reminder are a perfect match for a subject line. You can try informal, cheerful phrases like “Look what’s waiting for you” or “Did you forget something?” A classier “You left products in a cart” is also good.
If you offer a discount coupon in your abandoned cart emails, it’s worth mentioning it right in the email subject line to grab customers’ attention at once.
You should also consider testing different subject lines. As long as your subject line idea makes the email stand out and goes well with your brand, it’s worth trying out.
If you offer a discount, highlight it in the subject line
The text after the subject line is your email preview, što također utječe na vašu stopu otvaranja. Idealno, tekst za pregled trebao bi poboljšati vašu temu, angažiranje primatelja.
Kao minimum, uvjerite se da pretpregled i predmet nisu slični.
Zadani predmet za e-poštu o napuštenoj košarici Ecwid trgovine je, “Ostavili ste artikle u košarici.” Uvijek ga možete urediti kako bi više odgovarao vašem poslovanju.
Bonus savjet: Pomoću ovoga provjerite kako se vaša poveznica na temu prikazuje na pametnim telefonima i tabletima besplatni tester naslova.
Dodajte logotip svoje trgovine
Logotipi robnih marki jedan su od najmoćnijih vizualnih elemenata koje tvrtka može koristiti. Oni čine da e-pošta vaše tvrtke izgleda profesionalno i legitimno. Također pomažu korisnicima da odmah znaju od koga su dobili e-poštu, pa svakako uključite svoj logotip u e-poštu o napuštenoj košarici.
Robne marke obično stavljaju logotipe na vrh e-pošte. Pomaže podsjetiti kupce na kupnju koju su skoro obavili u internetskoj trgovini.
Zadani predložak e-pošte o napuštenoj košarici za trgovine Ecwid automatski prikazuje logotip trgovine u gornjem lijevom kutu:
Don’t forget to upload your logo on the Notifications page in your Ecwid admin.
Također: How To Create An Awesome Logo For Your Brand
Differentiate Your Brand With Copy
Budimo iskreni, your email will unlikely be the first abandoned cart email in your customers’ lives. So your copy should stand out to increase the chance of customers clicking the call-to-action button.
Start by telling customers why your abandoned cart email is valuable for them. Maybe it’s a friendly reminder that you saved the cart for their convenience. Or you prepared an exclusive offer just for them, like a discount coupon. Create a bit of fear of missing out (FOMO) by clarifying it’s a limited-time offer.
Pipcorn keeps their email fun and lighthearted
Your abandoned cart email copy should be conversational and polite. Speak to a customer like you would in real life. Use simple words and phrases. Those are the general best practices, but if your brand has a unique voice, don’t hesitate to express it in your email.
Zadani predložak e-pošte o napuštenoj košarici za trgovine Ecwid napisan je u prijateljskom, ali profesionalnom tonu. Ako kopiju želite malo više prilagoditi svom poslovanju, to možete jednostavno učiniti u svom Ecwid administratoru:
Više: Kako izgraditi robnu marku: Priručnik za male e-trgovine
Ponudite kupon za popust
Ništa ne privlači nečiju pažnju kao velika ponuda. Kupcima možete ponuditi kupon za popust kako biste ih potaknuli da završe kupnju.
Playtronica dodaje popust na svoju e-poštu o napuštenoj košarici
Međutim, neki kupci toliko su navikli dobivati popuste za povratak da namjerno napuštaju svoja kolica. Veselit će se posebnoj ponudi u vašoj e-poruci o napuštenoj košarici. Kako biste spriječili gubitak dobiti zbog previše napuštenih košarica, popuste e-poštom, izbjegavajte ponude poput Crnog petka. Ponekad koliko 5% off je već dovoljno dobar način da potaknete kupce da dovrše kupnju.
Druga strategija je dodavanje informacija o trenutnim posebnim ponudama u vašoj online trgovini umjesto ponude popusta za proizvode koje je kupac ostavio u svojoj košarici.
Dyson ističe svoje ekskluzivne proizvode u e-poruci o napuštenoj košarici
Dodavanje kupona za besplatnu dostavu također odlično funkcionira za vraćanje kupaca u vašu trgovinu. Možete testirati različite ponude za e-poruke o napuštenim košaricama kako biste pronašli onu koja najbolje odgovara vašem poslovanju.
U Ecwidu, you can create discount coupons and add them to your abandoned cart email in a couple of clicks. Evo how to do that.
List All the Products in the Cart
A big part of abandoned cart email marketing is showing customers what they almost bought.
Sometimes customers forget what products they were looking for. It won’t hurt to show them which items they added to the cart right in the abandoned cart email. The beautiful product pictures will remind customers how badly they wanted to buy your products. Don’t forget to link each item to its product page in the store.
Ako prodajete online s Ecwidom by Lightspeed, your abandoned cart emails will display the list of abandoned products automatically—product images included! You don’t have to do anything manually here.
Add a Strong Call-to-Action
A call-to-action button, or CTA, is the culmination of your abandoned cart email. Everything that goes before that should be convincing enough to make people click.
The button itself matters, isto. Make it bright and distinctive. Add short and straightforward text. Experiment with different CTAs. All of these can dramatically increase the conversion level. Na primjer, “Complete my purchase,” “Finish checkout,” “Get it now,” etc.
In Ecwid by Lightspeed, the abandoned cart email template already has a distinctive “Complete Order” button. It’s clear, straightforward, and fits all kinds of businesses.
Add Your Contact Info
Imagine a customer is ready to finish the order but isn’t sure whether the order will arrive in time. Or the discount coupon doesn’t work. Or they want to ask a few more questions. You need to have or be someone who can address their problems.
In case your abandoned cart email doesn’t answer a customer’s question, make sure they can contact you quickly. Add a phone number, email adresa, or any other information to help them get in touch with you and clear any doubts. If they can contact your store, customers will feel more comfortable buying.
You can also add links to your shop’s social media pages or store address to help customers find more information about your business.
In Ecwid by Lightspeed, your abandoned cart email shows the contact information specified on the General Settings page in your Ecwid admin.
Do It Your Way
Your abandoned cart emails should look and sound like they’re coming from your store, not some other online shop. That’s why don’t hesitate to tweak the email as you like to adjust it to your business.
Na primjer, you can design your abandoned cart email in corporate colors and choose a serious brand voice for your message. Or you can send a friendly letter, kao da ste ga napisali na putu do ureda ili dok ste čekali u prometu — bez logotipa i ukrasa. Takvi podsjetnici izgledaju osobnije i savršeni su za male, “udobne” trgovine.
Peel čini sve jednostavnim
Kupci će cijeniti uslugu i pažnju. Čak i ako ne izvrše svoju narudžbu, mogu podijeliti neke vrijedne povratne informacije ako smatraju da je e-poštu napisala stvarna osoba. Što se tiče velikih brendova, ne šalju često takva pisma.
S Ecwidom tvrtke Lightspeed, you have the complete freedom to edit the abandoned cart email as you like. You can easily customize the default template by changing the message or email subject, editing company info, and adding your logo to emails. Usually that’s enough to adjust the default email template to your business. If you need deeper brand customization, such as changing text formatting or color or inserting additional images, također možete edit the HTML template.
Zamotati
An abandoned cart email helps to recover lost sales by reminding customers of the items they left behind and providing a link to the product pages.
Now you know what you need to create an irresistible abandoned cart email for your online store. Let’s revise:
- Write an email subject line that stands out in the recipient’s inbox.
- Include all abandoned products in your email—don’t forget product pictures.
- Tweak the abandoned cart email copy to better represent your business.
- Dodajte poticaj kao što je kod kupona kako biste povećali šanse za pretvorbu napuštenih kolica.
- Uključite jasan poziv na akciju kako biste potaknuli kupce da dovrše kupnju.
- Dodajte logotip svoje trgovine i podatke za kontakt kako bi korisnici mogli vjerovati vašoj tvrtki i postavljati pitanja ako je potrebno.
Slijedeći gore navedene najbolje postupke, you will definitely increase your abandoned cart recovery rate and drive more sales to your online store. Sretna prodaja!
