Using visual merchandising for your online store
You’ve probably heard the term before without fully comprehending it, Just what is visual merchandising? How it can benefit your business? And what kinds of visual merchandising tips will be useful for someone running an online store?
Read on to find out!
What is visual merchandising?
Visual merchandising is the way traditional retail stores attract shoppers and display their products. Visual merchandisers craft the look and atmosphere of
Retailers invest a lot of time and resources in visual merchandising in order to give their stores a certain look and feel, hoping to provide customers with an enjoyable shopping experience. From elaborate Christmas window displays to
How can visual merchandising help an online business?
You may be thinking, I run an
Visual merchandising is a
How to incorporate visual merchandising in your online store
Visual merchandisers use graphic design, color theory, psychology, and marketing to craft appealing and expressive store displays. All of these principles can also be applied to visual merchandising in digital stores.
Ultimately, however, the most important tool for
Your first step as a new visual merchandiser is to invest in
With photographs in hand, it’s time to explore the different options for visual merchandising that will attract shoppers to your online store.
Create theme displays
Group seasonal or themed products together in your
How to take photos for visual merchandising
Photography can make or break your visual merchandising. There are a few key things to remember when photographing products for your
1. Study up
Even if you choose to hire a photographer for your visual merchandising, it’s important to be able to make decisions about what images are the best to use for your store. Read up on basic principles of photography, what makes a great product image and tips for improving your product photos.
2. Show off, but stay consistent
Find a photography style that works for your brand and stick with it. Keep your compositions and styling simple to draw the shopper’s eye to the product. Using models provides shoppers with a sense of scale and tangibility for products.
3. Illustrate features
Remember to provide different angles and detail shots. Think of photos as an illustration of the product description: show your customers all the features you describe.
Just because your photography should be consistent doesn’t mean you have to be boring. Once you’ve got the basics of your visual merchandising photos down, mix it up by testing out different angles, lighting styles and compositions.
Visual merchandising doesn’t end with your website. Build up a stock of dynamic product images to have on hand for social media marketing, too. Remember to capture a variety of compositions — think horizontal for a Facebook cover photo, square for Instagram and vertical for Pinterest.
How to use visual merchandising on social media
Visual merchandising, like branding, should be present everywhere your business is. Again, consistency is critical: social media pages for your business should use the same photographs, fonts, color scheme and visual style as the website or store.
Social media also provides different, dynamic opportunities for visual merchandising. Thanks to video, music, comments and other ways of engaging audiences, social media has become a great place to craft a unique customer experience through visual merchandising.
Social media is becoming more important to shopper discovery, so think of social media as the storefront and ad campaigns of a traditional retailer. With visual merchandising, content you share on social media can give customers an alluring taste of your products and the experience your