Ecwid Igniter
SPRING ‘24
Welcome to our 4th Ecwid Igniter — where you can get ahead by improving your store productivity, gaining valuable insights, and scaling your business. We are continuously innovating and investing in our product to bring you new tools for you to get ahead in business and track your progress. Read all about the 30+ new features and accelerate your growth.
in Your Industry
Analyze conversion trends with built-in reports
A new world of reporting is now right in your Ecwid admin. Get an overview of conversion performance in your store — and make
See how conversions have grown over a certain period from:
- New and returning visitors
- Repeat customers
- Mobile and desktop visitors
Speed up your sales by scheduling advanced discounts
Want to put your new collection on sale? Do so effortlessly. Want to get rid of some
Our discount tool has been revamped so you can:
- Schedule an automatic sale over a certain period (e.g., Black Friday)
- Apply a discount across an entire product category or on selected products
- Manage and edit all discount campaigns in one place
️Add credibility to your store with a customer reviews section
98% of customers consider product reviews when making purchase decisions. Get ahead of your sales goals by adding a review section to your store.
- Encourage customers to click that final checkout button by gaining their trust
- Gather customer feedback without chasing it to improve your offerings
- Manage and publish reviews that contribute positively to your store
AI: The source of inspiration.
Find your perfect domain using AI
Stuck on choosing a domain for your store that will drive the most visibility? Let AI generate suggestions based on your store details. Simply check the domain's availability and secure it on Ecwid.
Receive payout funds in one business day with Lightspeed Payments
It's now even faster to get your money with Lightspeed Payments — you'll get paid in 1 business day, guaranteed!
Lightspeed Payments and iDeal available soon in the Netherlands!
The secure, efficient, and quick payment method will soon be available to those in the Netherlands — bonus: it accepts iDeal, the most popular payment app in the Netherlands, where customers can check out using their bank app. More ways to pay increase the likelihood of a sale!
Accelerated checkout coming to Lightspeed Payments: Link
Soon, your customers can pay with Link. Customers who save their payment and address details to Link will have their check out information autofilled at check out — providing a seamless purchase experience. For businesses, this means higher conversion by making it even easier for your customers to make payments on your site.
- Reduce cart abandonment: Link increases conversion rates by over 14% on average for businesses with a large returning customer base.
- Speed up checkout: Checkout with Link is 3x faster than it is for
non-Link customers - Optimize the user experience: Returning Link customers complete a payment with Link 80% of the time
US sellers! Tap into Venmo's social community of 90M active users
Venmo is now part of your PayPal checkout — at no extra cost or effort. Attract and convert Venmo users, and increase your business's visibility when users share their purchases on the social app. Popular with Millenials and Gen Z shoppers!
Shop now and pay later with Klarna — now available in France!
France sellers, you can now include Klarna as another payment option to cater to your customers better. Klarna also provides buy now and pay later choices for greater payment flexibility.
Bancontact: Soon available for Lightspeed Payments users in Belgium
Customers will soon enjoy the convenience of checking out with Belgium's most popular payment option, Bancontact, which is directly linked to their bank account. All they need to do is enter their credentials into the Bancontact app and check out. And, with if they have the mobile app they just need to confirm the amount of their phone and checkout. Easy.
Want to see the features in action?
Watch our Igniter Webinar and gain insider tips on how to leverage these tools and get ahead in your business. It’s packed with everything you need to grow — and some (memeful) inspiration.
P.S. We also showcase our partner, Omnisend, who helps grow sales by making sophisticated email and SMS marketing accessible.
of the Customer Experience
Monitor customer activity with built-in reports
Do visitors return to your store? How much time do they spend on it? What device are they browsing from? Did they find your store through your ads? Did they click a link in your email?
Find all your answers with our
Build customer relationships with a new customer section
When customers check out of your store, a customer profile is saved in your control panel — now you can do so much more with this section.
- View all customer info in one dashboard, from basic information such as address and name to the amount of orders they made
- Segment customers and send personalized content to better connect with them
- Edit customer profiles if they request changes, or export customer list to use in
third-party apps - Include notes on customer profiles to inform your staff about details such as customer availability and preferences
Add custom fields to customer profiles to save any additional info
Soon, all custom field data collected at checkout will be saved to customers' profiles. You can also edit customer profiles to add additional data fields later.
- Save external system IDs for easy import into
third-party customer databases - Collect customer's date of birth for birthday outreach or age demographics
- Include additional phone numbers to quickly reach customers
Grab attention with a new video section on Instant Site
72% of shoppers prefer to watch a video to learn about a product or service. Embed videos from social media on your Instant Site.
- Show products in action, provide instructions, or film a
behind-the-scenes to increase engagement - Display videos in a landscape, vertical, or HD format to better suit your website
Increase your store's online presence with multiple pages
Having multiple pages on your store improves content visibility and strengthens search engine rankings. Add a page for testimonials, contact information, privacy policy, and anything else you want to add about your store.
Customize your store to the fullest with custom third-party themes
Instant Site's customization options will soon extend even further.
Increase SEO with custom slugs for your catalogs and products
Google loves clean links with product names. Rank higher on Google with new custom
Your store — fully multilingual
Your Instant Site can be translated into 36 languages! Simply translate your storefront and have it fully optimized for your customers — now with even more functionality:
- Translate the ALT text for category and product images for improved accessibility
- Automatically include links to pages in all enabled languages in your Instant Site sitemap for improved SEO
- Translate “compare to” labels (e.g. was 100$) can now be fully translated
of Productivity
Stay ahead of your finances and sales with built-in reports
Gain
- The total revenue in your store, and average revenue per customer
- The amount of orders placed in total and per customer
- Repeat vs. new order comparisons
Take action on your bestsellers by analyzing reports
Keep an eye on the reports section — soon, you'll be able to analyze your store's top
- Filter products by highest sales volume
- Identify the most popular products within a specific time frame
- Track the sales growth of each product over time
Order tracking made easy with Apple Wallet
Your customers with iPhones can track their order statuses in real time via Apple Wallet. The best part? You don't need to set anything up. Those who use Apple devices will see the “Track with Apple Wallet” button when ordering.
- Keep customers informed about their order statuses with automatic
real-time notifications sent to their mobile devices - Consumers can manage orders from one central location, with easy access to order receipts and your business details
- Reduce shipping questions from customers as they have all their order information
at-hand, at all times
Work better together with staff permissions
Managing a large team can be a challenge — which is why we've implemented staff permissions. Simplify your team's workflow and monitor store activities by providing custom access to your store.
Here are some examples and what you can do with staff permissions:
- Give your marketing team access to reports and sales channels and restrict access to tools such as the API
- Provide
third-party developers access only to the Instant Site editor and keep all other areas off limits
Google Consent Mode v2
Collect consented data from visitors in the EEA and UK to personalize their experience
Collecting customer data is necessary to create targeted content — but European customers must consent for you to use their data. To comply with these regulations, our cookie consent banner now supports Google Consent Mode V2
Be flexible with your pricing strategy: edit discounts on orders
A customer already made their order but just qualified for a discount? Or did they face an issue, and you want to offer them a discount? You will soon be able to edit their order and add or remove discounts.
Show the value of a sale by displaying the lowest price it's ever been
Display the lowest price at which you have sold an item in the last 30 days, a method that encourages pricing transparency, builds trust, and helps your customers make informed purchase decisions.
Reduce shipping delays: Edit shipping information on orders
Has a customer made a mistake while filling out their shipping address? Or do they need to change their shipping details after placing the order? No problem — with the revamped order editor tool, you'll soon be able to edit their shipping information, ensuring prompt delivery to the correct address.
2 improvements to taxes in your store
- Ensure customers only see prices that are relevant to them in your store. Now,
VAT-exempt customers will only see prices without VAT — and vice versa. This helps them make informed purchase decisions and tailors their shopping experience. - Customer accounts with many orders (and tax invoices) can now load their accounts smoothly
3 enhancements to manage your catalog hassle-free
There are some awesome new capabilities in the catalog section, where you can:
- Narrow down your search for products by filtering by brand
- Edit multiple discounts at once using the bulk product editor
- See the lowest price of a product and the exact number of days its been available
3 ways tax management got even simpler
From Anywhere
Track your sales data on-the-go
You will soon be able to access sales data right from your iPhone, iPad, or Android device — from anywhere you are, with the mobile app. See info on conversions, sales, and orders — everything you would see on desktop.
Edit Linkup on the mobile app to quickly share on your socials
Merchants can now create and manage Linkup landing pages directly in the Android mobile app. So you can effortlessly create, edit, and share your Linkup online from one device.
* In case you don't know what Linkup is yet — it is a
Turn your products 3D!
You can create 3D models of their products in the iOS app — cool right? Customers can see how your product looks in the space around them and help make the purchase decision easier for them. Want to show how this table would look in your customer's living room? No problem.
Give your product photos a professional look — effortlessly
People consume with their eyes — grab their attention with sleek and stylish product images. You can enhance your photos on your app using AI.
- Remove the background of your photo with a single tap for a studio look
- Add or remove shadow in your images for a more professional shot
- Choose any color to add as your background for a fun,
on-brand image
Less manual input from your mobile order management
You can now process multiple orders at once on mobile!
No more visiting each order page individually to process orders — do it all together, at once! It's easier, quicker, and just better.
Android users: Purchase shipping labels in-app!
You can now enable shipping label purchases in the app! This means you can buy shipping labels
And... the Android app now loads 2x faster!
