🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Get ahead with Ecwid Igniter Get ahead with Ecwid Igniter

Ecwid Igniter


Welcome to our 4th Ecwid Igniter — where you can get ahead by improving your store productivity, gaining valuable insights, and scaling your business. We are continuously innovating and investing in our product to bring you new tools for you to get ahead in business and track your progress. Read all about the 30+ new features and accelerate your growth.

Get Ahead

in Your Industry


Analyze conversion trends with built-in reports

A new world of reporting is now right in your Ecwid admin. Get an overview of conversion performance in your store — and make data-driven decisions to grow it.

See how conversions have grown over a certain period from:

  • New and returning visitors
  • Repeat customers
  • Mobile and desktop visitors

Speed up your sales by scheduling advanced discounts

Want to put your new collection on sale? Do so effortlessly. Want to get rid of some out-of-season items quickly? No problem.

Our discount tool has been revamped so you can:

  • Schedule an automatic sale over a certain period (e.g., Black Friday)
  • Apply a discount across an entire product category or on selected products
  • Manage and edit all discount campaigns in one place
Coming soon

️Add credibility to your store with a customer reviews section

98% of customers consider product reviews when making purchase decisions. Get ahead of your sales goals by adding a review section to your store.

  • Encourage customers to click that final checkout button by gaining their trust
  • Gather customer feedback without chasing it to improve your offerings
  • Manage and publish reviews that contribute positively to your store

AI: The source of inspiration.
Find your perfect domain using AI

Stuck on choosing a domain for your store that will drive the most visibility? Let AI generate suggestions based on your store details. Simply check the domain's availability and secure it on Ecwid.


Receive payout funds in one business day with Lightspeed Payments

It's now even faster to get your money with Lightspeed Payments  — you'll get paid in 1 business day, guaranteed!

Coming soon

Lightspeed Payments and iDeal available soon in the Netherlands!

The secure, efficient, and quick payment method will soon be available to those in the Netherlands — bonus: it accepts iDeal, the most popular payment app in the Netherlands, where customers can check out using their bank app. More ways to pay increase the likelihood of a sale!

Coming soon

Accelerated checkout coming to Lightspeed Payments: Link

Soon, your customers can pay with Link. Customers who save their payment and address details to Link will have their check out information autofilled at check out — providing a seamless purchase experience. For businesses, this means higher conversion by making it even easier for your customers to make payments on your site.

  • Reduce cart abandonment: Link increases conversion rates by over 14% on average for businesses with a large returning customer base.
  • Speed up checkout: Checkout with Link is 3x faster than it is for non-Link customers
  • Optimize the user experience: Returning Link customers complete a payment with Link 80% of the time

US sellers! Tap into Venmo's social community of 90M active users

Venmo is now part of your PayPal checkout — at no extra cost or effort. Attract and convert Venmo users, and increase your business's visibility when users share their purchases on the social app. Popular with Millenials and Gen Z shoppers!


Shop now and pay later with Klarna — now available in France!

France sellers, you can now include Klarna as another payment option to cater to your customers better. Klarna also provides buy now and pay later choices for greater payment flexibility.

Coming soon

Bancontact: Soon available for Lightspeed Payments users in Belgium

Customers will soon enjoy the convenience of checking out with Belgium's most popular payment option, Bancontact, which is directly linked to their bank account. All they need to do is enter their credentials into the Bancontact app and check out. And, with if they have the mobile app they just need to confirm the amount of their phone and checkout. Easy.

Achieve precise growth with accurate data

As Google Analytics 360 soon comes to a close — GA4 is here to offer more in-depth insights into your store's performance. It accurately measures:

  • Site traffic to avoid costs on ad channels that don’t attract visitors
  • Conversions to better understand the quality of leads and your website
  • Popular search keywords that your customers use to improve your store's visibility

Enhance SEO for large sitemaps with the WordPress plugin

For those who sell with Ecwid on WordPress and have a large product catalog, your sitemap generation has been improved. Now, your sitemap will be automatically divided into two sections, optimizing SEO performance and ensuring a fast loading speed.

Want to see the features in action?

Watch our Igniter Webinar and gain insider tips on how to leverage these tools and get ahead in your business. It’s packed with everything you need to grow — and some (memeful) inspiration.

P.S. We also showcase our partner, Omnisend, who helps grow sales by making sophisticated email and SMS marketing accessible.

Get Ahead

of the Customer Experience


Monitor customer activity with built-in reports

Do visitors return to your store? How much time do they spend on it? What device are they browsing from? Did they find your store through your ads? Did they click a link in your email?

Find all your answers with our built-in reports.


Build customer relationships with a new customer section

When customers check out of your store, a customer profile is saved in your control panel — now you can do so much more with this section.

  • View all customer info in one dashboard, from basic information such as address and name to the amount of orders they made
  • Segment customers and send personalized content to better connect with them
  • Edit customer profiles if they request changes, or export customer list to use in third-party apps
  • Include notes on customer profiles to inform your staff about details such as customer availability and preferences
Coming soon

Add custom fields to customer profiles to save any additional info

Soon, all custom field data collected at checkout will be saved to customers' profiles. You can also edit customer profiles to add additional data fields later.

  • Save external system IDs for easy import into third-party customer databases
  • Collect customer's date of birth for birthday outreach or age demographics
  • Include additional phone numbers to quickly reach customers

Grab attention with a new video section on Instant Site

72% of shoppers prefer to watch a video to learn about a product or service. Embed videos from social media on your Instant Site.

  • Show products in action, provide instructions, or film a behind-the-scenes to increase engagement
  • Display videos in a landscape, vertical, or HD format to better suit your website

Increase your store's online presence with multiple pages

Having multiple pages on your store improves content visibility and strengthens search engine rankings. Add a page for testimonials, contact information, privacy policy, and anything else you want to add about your store.

Coming soon

Customize your store to the fullest with custom third-party themes

Instant Site's customization options will soon extend even further. Third-party developers will soon be able to create custom websites hosted on our platform. This allows you to create a website that reflects your brand identity and operates in distinctive ways.

Coming soon

Increase SEO with custom slugs for your catalogs and products

Google loves clean links with product names. Rank higher on Google with new custom SEO-friendly URLs. Replace generic links such as “product123” with descriptive ones like “wedding-leather-shoes” to help Google understand your offerings better. Improve your online presence, increase credibility, and drive more traffic.


Your store — fully multilingual

Your Instant Site can be translated into 36 languages! Simply translate your storefront and have it fully optimized for your customers — now with even more functionality:

  • Translate the ALT text for category and product images for improved accessibility
  • Automatically include links to pages in all enabled languages in your Instant Site sitemap for improved SEO
  • Translate “compare to” labels (e.g. was 100$) can now be fully translated
Get Ahead

of Productivity


Stay ahead of your finances and sales with built-in reports

Gain in-depth insights on the revenue being generated in your store — and find patterns to increase it. View key info such as:

  • The total revenue in your store, and average revenue per customer
  • The amount of orders placed in total and per customer
  • Repeat vs. new order comparisons
Coming soon

Take action on your bestsellers by analyzing reports

Keep an eye on the reports section — soon, you'll be able to analyze your store's top revenue-generating products.

  • Filter products by highest sales volume
  • Identify the most popular products within a specific time frame
  • Track the sales growth of each product over time

Order tracking made easy with Apple Wallet

Your customers with iPhones can track their order statuses in real time via Apple Wallet. The best part? You don't need to set anything up. Those who use Apple devices will see the “Track with Apple Wallet” button when ordering.

  • Keep customers informed about their order statuses with automatic real-time notifications sent to their mobile devices
  • Consumers can manage orders from one central location, with easy access to order receipts and your business details
  • Reduce shipping questions from customers as they have all their order information at-hand, at all times

Work better together with staff permissions

Managing a large team can be a challenge — which is why we've implemented staff permissions. Simplify your team's workflow and monitor store activities by providing custom access to your store.

Here are some examples and what you can do with staff permissions:

  • Give your marketing team access to reports and sales channels and restrict access to tools such as the API
  • Provide third-party developers access only to the Instant Site editor and keep all other areas off limits

Google Consent Mode v2
Collect consented data from visitors in the EEA and UK to personalize their experience

Collecting customer data is necessary to create targeted content — but European customers must consent for you to use their data. To comply with these regulations, our cookie consent banner now supports Google Consent Mode V2  allowing you to run uninterrupted ads, track performance, and collect data from European users (only once they've consented).


Be flexible with your pricing strategy: edit discounts on orders

A customer already made their order but just qualified for a discount? Or did they face an issue, and you want to offer them a discount? You will soon be able to edit their order and add or remove discounts.


Show the value of a sale by displaying the lowest price it's ever been

Display the lowest price at which you have sold an item in the last 30 days, a method that encourages pricing transparency, builds trust, and helps your customers make informed purchase decisions.

Coming soon

Reduce shipping delays: Edit shipping information on orders

Has a customer made a mistake while filling out their shipping address? Or do they need to change their shipping details after placing the order? No problem — with the revamped order editor tool, you'll soon be able to edit their shipping information, ensuring prompt delivery to the correct address.


2 improvements to taxes in your store

  • Ensure customers only see prices that are relevant to them in your store. Now, VAT-exempt customers will only see prices without VAT — and vice versa. This helps them make informed purchase decisions and tailors their shopping experience.
  • Customer accounts with many orders (and tax invoices) can now load their accounts smoothly

3 enhancements to manage your catalog hassle-free

There are some awesome new capabilities in the catalog section, where you can:

  • Narrow down your search for products by filtering by brand
  • Edit multiple discounts at once using the bulk product editor
  • See the lowest price of a product and the exact number of days its been available
Coming soon

Europe — pay for your Ecwid subscription via SEPA


3 ways tax management got even simpler

Improve your tax calculation accuracy

If you calculate your taxes manually, your store will round the number to make a more accurate tax calculation, ensuring simplicity and consistency across your store prices.

Simplified retrieval of tax invoices for customers

Your customers can now download tax invoices directly from their customer accounts whenever they need them — eliminating the need for you to handle manual requests.

Send manual tax invoices directly from Ecwid

Tax invoices can be automatically sent to customers after they place an order. If you choose to send the tax invoice later, or if automatic taxes are unavailable in your country — you can send them manually.
Manual tax invoices can now be sent directly on Ecwid, so you do not need to leave the platform!

Get Ahead

From Anywhere

Coming soon

Track your sales data on-the-go

You will soon be able to access sales data right from your iPhone, iPad, or Android device — from anywhere you are, with the mobile app. See info on conversions, sales, and orders — everything you would see on desktop.


Edit Linkup on the mobile app to quickly share on your socials

Merchants can now create and manage Linkup landing pages directly in the Android mobile app. So you can effortlessly create, edit, and share your Linkup online from one device.

* In case you don't know what Linkup is yet — it is a link-in-bio tool for your store. You can add important content links and products and share it online or in your social media bios.


Turn your products 3D!

You can create 3D models of their products in the iOS app — cool right? Customers can see how your product looks in the space around them and help make the purchase decision easier for them. Want to show how this table would look in your customer's living room? No problem.

Coming soon

Give your product photos a professional look — effortlessly

People consume with their eyes — grab their attention with sleek and stylish product images. You can enhance your photos on your app using AI.

  • Remove the background of your photo with a single tap for a studio look
  • Add or remove shadow in your images for a more professional shot
  • Choose any color to add as your background for a fun, on-brand image

Less manual input from your mobile order management

Autofill customer info for returning customers

Autofilling info on mobile is so much quicker than typing it all out — when creating orders, you can autofill the customer's billing info and address, saving you lots of time.

Easily copy specific details from customer info

You can select to copy only specific details within the customer's shipping and billing addresses — e.g. the city or street. This simplifies tasks like printing shipping labels or contacting customers.

Contact customers in one click

Add customers to your phone contacts and quickly reach out to them for order updates or to resolve any issues.


You can now process multiple orders at once on mobile!

No more visiting each order page individually to process orders — do it all together, at once! It's easier, quicker, and just better.


Android users: Purchase shipping labels in-app!

You can now enable shipping label purchases in the app! This means you can buy shipping labels in-app, on the go, wherever you are.

And... the Android app now loads 2x faster!

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