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Selling Event Tickets and Maximizing Impact as a Nonprofit

8 min read

Sveiki atvykę į “Sėkmės istorijos” Ecwid tinklaraščio skyrius, where we proudly present inspiring stories of business owners who use Ecwid by Lightspeed. Get ready to connect with like-minded entrepreneurs and discover valuable insights on using Ecwid to grow your business.

What is Aspen Gay Ski Week?

Aspen Gay Ski Week (AGSW) is a week-long gay ski event that has been taking place in Aspen, Koloradas, dėl 47 metų. The event is one of Aspen’s largest LGBTQ+ non-profit fundraisers.

45th Aspen Gay Ski Week Parade

All of the funds raised help support AspenOUT’s free mental health counseling, college scholarships, and grants to nonprofit organizations in the LGBTQ+ community.

AGSW has been using our ecommerce solution for the past 4 years and has recently adopted „Lightspeed“ mokėjimai as their payment provider for ticket sales.

3,750+ participants annually come to Aspen to celebrate, make connections, and ski. The organization also partners with local retailers and restaurant owners who help support the community, Lightspeed being one of them.

Aspen Gay Ski Week 2022 – Downhill Contest

Let’s look at how AGSW uses Ecwid’s shopping cart to sell tickets in order to maximize funds for their nonprofit and grow their fundraising efforts.

Challenge: Maximizing Funds as a Nonprofit

Lukas, the marketing and events coordinator for AGSW, emphasized the importance of optimizing revenue in the nonprofit sector. He explained, “In a nonprofit world, it’s important to maximize donations, operate on a small budget, and give the most back.

45th Aspen Gay Ski Week Parade

Solution: Ecwid by Lightspeed Provides AGSW With a Cost-Effective Place to Sell Tickets

With an affordable and user-friendly solution, Ecwid by Lightspeed is able to help Aspen Gay Ski Week effortlessly maximize its funds and focus on growing the fundraiser. Here are the tools they’ve leveraged to achieve this goal:

45th Aspen Gay Ski Week Parade

An Efficient Payment Provider With Lightspeed Payments

$100k
revenue on a singular day processed without a hitch

To process payments in its online store, the nonprofit uses „Lightspeed“ mokėjimai. With an attractive percentage rate, Lightspeed Payments allows them to save on extra expenses that they could put toward their fundraising efforts.

Lightspeed Payments makes our accountant very happy. The rate is very cost-effective, and we get all of our funds released in a timely manner without any holds or delays. Lukas Volk, Marketing and Events Coordinator, Aspen Gay Ski Week

Given ASGW’s popularity and the sale of both individual and weekly passes, significant revenue is generated all at once when tickets first become available for purchase. Lightspeed Payments releases all of these funds quickly, regardless of the amount, and without any issues.

A Seamless WordPress Integration

Aspen Gay Ski Week sukūrė savo renginio svetainę WordPress ir užėmė aukštą reitingą pagal SEO. The team was searching to integrate a shopping cart onto their existing website — and Ecwid by Lightspeed has the capability to do so quite easily.

AGSW pagrindinis puslapis sukurtas naudojant „WordPress“., susiedami su savo pirkinių krepšeliu, norėdami įsigyti bilietus

They simply added their shopping cart to their existing site and started selling their event tickets in no time.

„Ecwid“ yra kokybiškas produktas, kurį lengva valdyti ir kurį labai lengva nustatyti „WordPress“.. Tai lygiai taip pat, kaip reklamuojama: parduotuvę galite paleisti per kelias minutes. Lukas Volk

Pirkinių krepšelis be nereikalingų mokesčių

>18%
sutaupoma vienam bilietui nuo paslaugų mokesčių

Prieš Ecwid, AGSW naudojo tradicinę trečiųjų šalių bilietų pardavimo platformą, kad parduotų bilietus į savo metinį renginį. Tačiau už bilietų pardavimą jiems buvo sumokėta gana didelė suma. Tai nepaliko jiems didelio pelno mainais į savo fondą.

The executives then decided it was time to switch to an online shopping cart, and that’s when they switched to Ecwid by Lightspeed’s shopping cart, which does not charge any additional fees per sale.

Aspen Gay Ski Week tickets for sale on their storefront

Other Helpful Tools That AGSW Benefits From and Recommends

Abandoned cart recovery emails: When someone leaves items in their carts, gets sidetracked, or falls into a separate loop, ASGW sends abandoned cart recovery emails. Sending potential customers email reminders helps encourage that final purchase.

$23k
revenue recovered from abandoned carts

Automated email sent to cart abandoners

Custom checkout fields: When offering apparel with a ticket sale, AGSW uses custom checkout fields to ask for the customer’s size and facilitate the process.

Donations: Prie kasos, the nonprofit asks for donations. The customer can select the amount they wish to donate. This helps collect extra money for the fundraiser.

Real-time inventory tracking: Ecwid tracks inventory visų bilietų ir remiamų bilietų, ir AGSW gali pažymėti juos kaip išparduotus (pusę bilietų į 2024 renginys šiuo metu išparduotas!)

Išparduoti bilietai ir bilietai jų parduotuvės vitrinoje

Funkcijos, kurios nuolat pridedamos prie „Ecwid“, yra puikios; kiekvienais metais, platforma tik gerėja. Lukas Volk

Rezultatas: ASGW maksimaliai padidina LGBTQ+ bendruomenės lėšas ir toliau auga

Ačiū Ecwid by Lightspeed, ASGW dabar parduoda savo bilietus per patogią internetinę parduotuvę, sutaupo papildomų išlaidų, ir gali sutelkti dėmesį į lėšų rinkimą ir savo renginio išplėtimą įvairiose srityse.

„Pride“ palaikymas yra mūsų „Lightspeed“ kultūros dalis

Su priežastimi, taip artima mūsų širdžiai, Ecwid by Lightspeed is proud to be the ecommerce platform and one of the sponsors for this event.

„Lightspeed“ dalyvauja įvairiose bendruomenei skirtose iniciatyvose, įskaitant aukas įvairioms LGBTQ+ labdaros organizacijoms, dalyvavimas pride renginiuose, perkėlimo politika, kuria remiami LGBTQ+ darbuotojai, norintys persikelti į saugesnius regionus, among many other efforts.

Lightspeed at the Pride Parade in Montréal, QC

Lightspeed was founded in Montreal’s gay village — the founder and the first four employees were part of the LBTQ+ community. This helped shape our company culture, making diversity and inclusivity integral to our DNA.

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About the author

Victoria is a content specialist at Ecwid. Fueled by matcha, she dives into the ecommerce world and provides insights to help entrepreneurs succeed online.

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