Ecwid is officially Lightspeed! It’s business as usual, only better. Learn More

← back to all Insights

Online Sales of Swimwear 2017—2025

In 2022, women’s swimwear is the most sold online: 39.3%. In second place in online sales of men’s swimwear — 37.8%. But online sales of swimwear for all audiences are actively developing, and by 2025 online sales will approach 50%.

Sources: statista.com July 2022

Promo image

What swimwear sells best online in 2022?

In 2022, women’s swimwear is slightly better sold online than children’s and men’s swimwear. 39.3% of women’s swimwear is sold online. Men’s swimwear is sold 1.5% less online than women’s swimwear. But children’s swimwear is sold online for 5% less than men’s. Source: statista.com

Which swimwear is the least sold online in 2022?

Swimwear for children is sold online less than men’s (5% less) and women’s (6.5% less). Source: statista.com

Related Insights

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.