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Reasons Why Shoppers Plan to Shop on Black Friday 2022

58% of shoppers plan to shop on Black Friday in 2022. Of these, 73% believe that Black Friday has the best deals and prices for buying goods. But 22% of people will not participate in the sale on Black Friday, because the goods during this period run out very quickly.

Sources: deloitte.com October 2022

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What are the reasons why people do not want to buy goods on Black Friday in 2022?

The top three reasons why shoppers don’t want to participate in a Black Friday sale are: stores are running out fast, Black Friday deals are no longer profitable, and savings on holiday gifts. Source: deloitte.com

What are the reasons people want to buy goods on Black Friday in 2022?

The top three reasons shoppers want to be in Black Friday sales are: the best deals and prices on gifts, a fun holiday shopping experience, and helping you shop ahead and prepare for the holidays without the rush. Source: deloitte.com

Related Insights

Ways to Buy Gifts in 2022

55% of shoppers will buy gifts online in 2022
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Americans Budget for Black Friday in 2022

16% of respondents will buy holiday gifts between $501-$1,000.
Learn more

Sale days for buying holiday gifts in 2022

53% of American shoppers plan to buy gifts in 2022 on Black Friday.
Learn more

Learn how to make money ecommerce Holiday Sales.

Here we have compiled a list of helpful articles and guides to help you get ready for the holiday sales.

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