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Online Purchase Drivers in 2023

49% of people aged 16 to 64 surveyed say free shipping is the most important factor that motivates them to complete an online purchase. 37.9% of respondents are more likely to complete an online purchase if there are coupons or discounts in the online store. 

Sources: datareportal.com June 2023

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What factors are important for a customer to make a purchase in an online store?

Free shipping, coupons and discounts, and reviews from other customers are the three most important factors that will push an online store customer to make a purchase. Source: datareportal.com

How can the social networks of an online store influence a customer’s decision to make a purchase?

12.5% ​​of an online store’s customers are more likely to complete their purchase if that store’s social media has a “Buy” button. Source: datareportal.com

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