Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →

← back to all Insights

Online Purchase Drivers in 2023

49% of people aged 16 to 64 surveyed say free shipping is the most important factor that motivates them to complete an online purchase. 37.9% of respondents are more likely to complete an online purchase if there are coupons or discounts in the online store. 

Sources: June 2023

Promo image

What factors are important for a customer to make a purchase in an online store?

Free shipping, coupons and discounts, and reviews from other customers are the three most important factors that will push an online store customer to make a purchase. Source:

How can the social networks of an online store influence a customer’s decision to make a purchase?

12.5% ​​of an online store’s customers are more likely to complete their purchase if that store’s social media has a “Buy” button. Source:

Related Insights

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”