📣 New Ecwid tools to grow your ecommerce business in 2024. Learn more →

← back to all Insights

Number of Instagram Users in Each Region of the World in 2023

All the more active Instagram users in Southern Asia: 251.4 million (19.07%). Least active Instagram users in the world in Middle Africa: 1.8 million (0.1%).  

Sources: datareportal.com March 2023

Promo image

Which regions of the world have the most active Instagram users in 2023?

The largest number of active Instagram users in Southern Asia (251.4 million), Southern America (192 million), and Northern America (159.3 million). Source: datareportal.com

Which regions of the world have the least active Instagram users in 2023?

Least active Instagram users in Caribbean (8 million), Southern Africa (6.2 million), and Middle Africa (1.8 million). Source: datareportal.com

Related Insights

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”