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Instagram: Distribution of Global Audiences 2023, by Age and Gender

As of January 2023, it was found that 33.3% of active Instagram users worldwide were men aged 18 to 34. Instagram users over 35 are less active and account for only 31%.  

Sources: datareportal.com March 2023

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Who uses Instagram more active men or women in 2023?

51.7% of Instagram users worldwide are men. 48.4% of Instagram users are women. Source: datareportal.com

What age group use Instagram the most in 2023?

People aged 18 to 34 are more active on Instagram. Source: statista.com

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