Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →

← back to all Insights

Free Shipping: How It Affects Customer Behavior

62% of US shoppers surveyed said they wouldn’t buy from an online store if they didn’t offer free shipping. And just 3% of buyers said that shipping costs don’t matter at all to them. At the same time, 47% of customers said they were ready to spend the minimum amount on purchase, and 42% are willing to join a loyalty program or membership program.

Sources: try.goshippo.com February 2023

Promo image

Do online store customers prefer free or fast shipping?

Given a choice, 75% of US online shoppers surveyed would prefer free shipping over fast shipping. Source: try.goshippo.com

What online shoppers are willing to do to avoid paying for shipping?

Of 1,000 US ecommerce shoppers surveyed, 47% are willing to spend the minimum amount on purchase, and 42% are ready to join the loyalty program. Source: try.goshippo.com

Related Insights

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”