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Free Shipping: How It Affects Customer Behavior

62% of US shoppers surveyed said they wouldn’t buy from an online store if they didn’t offer free shipping. And just 3% of buyers said that shipping costs don’t matter at all to them. At the same time, 47% of customers said they were ready to spend the minimum amount on purchase, and 42% are willing to join a loyalty program or membership program.

Sources: February 2023

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Do online store customers prefer free or fast shipping?

Given a choice, 75% of US online shoppers surveyed would prefer free shipping over fast shipping. Source:

What online shoppers are willing to do to avoid paying for shipping?

Of 1,000 US ecommerce shoppers surveyed, 47% are willing to spend the minimum amount on purchase, and 42% are ready to join the loyalty program. Source:

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