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Beer Sales Channels 2017—2025

Beer is sold more through offline channels than online. In 2023, the offline channel accounts for 93.6% of all sales. And by 2025, the online beer market will remain practically unchanged and grow by only 0.1%.

Sources: statista.com February 2023

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How much beer is sold offline in 2023?

93.6% of beer is sold offline in 2023. By 2025, offline beer sales will decline by less than 1%. Source: statista.com

How much beer is sold online in 2023?

6.4% of beer is sold online in 2023. By 2025, online beer sales will grow by only 0.1%. Source: statista.com

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