When you’re starting an online business, one of the first things to do is buy a domain name. It identifies your website and helps customers find you online.
Ebben a blogbejegyzésben, we will walk you through how to find, purchase, and set up the perfect domain name for your company.
Why You Need to Buy a Domain Name
Első, let’s answer the burning question most beginner online sellers have: what does a domain mean in business?
A domain is the address people will use to find your website, and it’s an important part of your branding. Például, Google’s domain is google.com.
The suffix that follows the domain name in a web address is called a top-level domain (TLD), also referred to as a domain extension. There are different kinds of domain extensions; például, .com, .háló, and .org are all TLDs. For a business domain, we recommend a .com domain because it is the most popular and memorable.
Tudj meg többet: What a Domain Is & Why You Need It for Your Business
Here’s why you should buy a domain name for your business:
- It helps customers find you online. Customers type in a domain name in the browser to find your website.
- It makes your business look more professional. Having a domain name shows that you’re serious about your business and helps you build credibility with potential customers.
- It’s an important part of your branding. Businesses often use their brand name as the domain name, which helps with brand recognition.
How to Come Up with a Domain Name for Your Business
The domain name you choose will be the address of your website, so it’s important to choose one that’s easy to remember and type.
Here are some tips for coming up with a domain name:
- Keep it short and simple. A domain should be easy to spell, pronounce, remember and type
- Használjon kulcsszavakat. Keywords can help with your website ranking in the search results
- Avoid using hyphens. Hyphens can make it harder for people to find your website
- Use a familiar domain extension, such as .com, .org, .háló
- Try out domain name generators if you’re not sure what to name your site. Például, Lean Domain Search or DomainWheel
Generating domain name ideas with DomainWheel
Tudj meg többet: 8 Best Practices for Choosing a Domain Name
Where to Buy a Domain Name
To buy a domain name, you can use a domain registrar. It is a company that manages domain names and makes them available to the public.
There are many domain registrars to choose from, such as GoDaddy, Google Domains, Namecheap, Hover, or DreamHost. They all offer different extensions at different domain prices.
Olvassa el is: Google Domains: Mi az, and How Does It Work?
Understanding the Domain Buying Process
Once you’ve come up with a domain name, it’s time to see if it’s available, using a domain availability checker. Most registrars already have domain availability checkers on their websites.
You will run into one of the following scenarios:
- The domain name is available.
- The domain name is already registered.
- The domain name has expired.
Let’s see what you can do in each of those cases.
How to Buy a New Domain
If you run the domain name search on the registrar’s website and the name you came up with is available, the rest is easy. Add a domain name to a cart and proceed to the registrar’s checkout to buy it.
A registrar lets you know if the domain name is available
Gratulálunk! You now have a domain name for your business.
The Best Way to Buy a Domain for an Online Store
If you need both an online store and a custom domain, Ecwid by Lightspeed is the perfect option. It’s an ecommerce platform that also provides you with a custom domain for your online store.
Ecwiddel, you get a secure domain with a free SSL certificate and WHOIS privacy protection. Buying a domain via Ecwid takes minutes, and best of all, a domain is set up automatically. That means you don’t have to manually connect your domain to your online store!
Another perk of buying a custom domain via Ecwid is that it’s cost-efficient. Általában, you have to renew your domain once a year, and some registrars don’t miss the chance to raise a domain price when the period renews. Ecwiddel, there are no hidden fees or high price jumps when renewal comes around.
Learn more about buying a custom domain via Ecwid in this article:
What to Do If Your Domain Name Is Taken
Így, you run a domain availability check on the registrar’s website, and it turns out the domain name you want has already been registered by someone else. Though disappointing, this doesn’t mean the end of your domain dreams.
One way to deal is to come up with an alternative domain name. Néha, you don’t even need to change the name itself — just changing the domain extension can do the trick. Például, instead of awesomecakes.com you can go with awesomecakes.net.
Most domain registrars do the work for you and show the available alternative domain names if your preferred name is already taken.
Google Domains shows which extensions are taken and suggests alternative ones
If you don’t like the suggested domain alternatives, you can go back to the domain generators to come up with a new name. Általában, it doesn’t take too long to find a suitable option for your business. Akkor, the rest is pretty straightforward — add a domain name of your choice to the cart and proceed to payment.
Ritka esetekben, you can’t go with an alternative domain name. Például, if you have a very specific brand name that has already gained recognition and you can’t change it without confusing your existing customers.
Szerencsére, you can still get the domain of your dreams, even if it’s already taken.
How to Buy an Expired Domain Name
Every domain name is registered in one-year increments (minimum: one year, maximum: ten years). If the owner doesn’t renew the subscription at the end of the domain registration period, the domain becomes “expired.”
Once the domain owner fails to renew the subscription, it goes through the following stages:
- Expired: Usually lasts between 0 és 45 napok. The domain owner can renew the name during this period.
- Redemption Period: The owner can renew for a steep domain price. Usually lasts 30 napok.
- Pending Delete: Domain goes back to the registrar and cannot be renewed.
Once a domain exits the pending delete status, it doesn’t always become free to register. It can be snapped up by an expired domain auction site or a domain backordering service.
Let’s learn more about this.
Domain Backordering
Some domain registrars offer domain backordering services. That means that if the domain name you want is taken, you can place an order and pay for it. As soon as the domain expires and becomes available, the registrar will buy it on your behalf.
Dynadot shows domains available for backordering
azonban, there’s no guarantee that you’ll actually get the domain this way, as there might be other people interested in buying it.
When there are several people who backordered a name, it goes to a domain auction. Your backorder payment will be used to place the opening bid. You can continue to bid on the domain name until you buy it. If the domain price gets too high, you can move your backorder credit to another domain name.
Lejárt domain aukciós webhelyek és Drop Catching szolgáltatások
Ahelyett, hogy utólagos rendelési szolgáltatásokat kínálnának, egyes regisztrátorok egyszerűen eladják a lejáró domain neveket aukciós oldalaknak. Ez azt jelenti, hogy amint bármely regisztrált név lejár, átadják a domain aukciós oldalának. Itt, mások licitálhatnak a névre. Miután a domaint ténylegesen törölték, a legmagasabb ajánlatot tevőhöz kerül.
Íme néhány népszerű domain aukciós webhely: Név olcsó piac, GoDaddy aukciók, Sedo, SnapNames, NameJet.
Az aukciós oldalakon mindenféle domain megtalálható
Most high-value names will likely find plenty of bidders at any expired name auction. azonban, if there are no bidders for the name, it is released to the general pool. The moment when a domain name gets back on the market is called the ‘drop.’
This is where things get interesting: once the domain is released by the registrar, there is a virtual “free for all” to register it. You can try registering it yourself, but if you are not able to do that, you can use a domain drop catching service.
A drop catching service is essentially a domain registrar that will register a domain name once registration has lapsed, immediately after expiration.
You are usually charged a fee by a drop catching service. A legtöbb esetben, the fee is only payable if the registrar actually manages to register the name for you.
Some domain drop catching services are DropCatch, Dynadot, Nidoma, and Pool.
Steps to Buy an Expired Domain
The best way to get a domain is to place a backorder for it on the domain registrar or their auction partner. Ehhez, kovesd ezeket a lepeseket:
- Találja ki a domain regisztrátorát a Whois eszközzel. Írja be a domaint, és ellenőrizze a regisztrátor nevét.
- Nyissa meg a regisztrátor webhelyét, és keresse meg a kívánt webhely nevét. Regisztrátortól függően, vagy felajánlják maguknak egy domain utólagos megrendelését, vagy az aukciós partnerükhöz irányítják Önt.
- Adjon le egy utólagos rendelést, és fejezze be a fizetési folyamatot.
Hogy növelje az esélyét, hogy elkapja a nevet, több drop catching szolgáltatásra utólagos rendelést adhat le.
Ha a domain lejár, az alábbi dolgok egyike történhet:
- Ügy 1: The domain name has multiple backorders. Ebben az esetben, the name goes to a domain auction and is registered to the highest bidder.
- Ügy 2: The domain name is caught by the auction partner and has no bidders. If you have a backorder on the domain auction site, you’ll get it straight away. Másképp, it is caught by a drop-catching service.
You can place a backorder on as many services as possible. Since the fee is only payable if the name is successfully caught, you don’t stand to lose money on duplicate orders.
How to Buy an Existing Domain Name
Egyes esetekben, a kívánt domain nevet valaki más már regisztrálta.
Szerencsére, egyes domain regisztrátorok segíthetnek felvenni a kapcsolatot a tulajdonossal és ajánlatot tenni a kívánt domainre. Például, A NameCheap lehetővé teszi, hogy ajánlatot tegyen, és a partnerük, DomainAgents, segít elérni a tulajdonost és biztonságossá tenni a domaint.
Egyes regisztrátorok lehetővé teszik, hogy ajánlatot tegyen egy elfoglalt domainre
Ha regisztrátorai nem nyújtanak ilyen szolgáltatásokat, vagy inkább a barkácsolást részesítik előnyben, maga is megkeresheti a domain tulajdonosát, és kapcsolatba léphet vele.
A domaintől és tulajdonosától függően, esélye lehet olcsón megvenni. Az alább bemutatott lépéseket a tényleges, teljes munkaidőben foglalkoztatott domain kereskedők használják, hogy alkukat szerezzenek a domain nevekre.
Tudja meg, hogy a domain jelenleg használatban van-e
Első lépésként be kell írnia a domain nevet a böngészőjében, és látnia kell az eredményeket. A következő négy dolog egyike fog megtörténni, amikor ezt megteszi:
A. Egy üres oldalt látsz
Egyes esetekben, a tartomány egyszerűen üres oldalvá válik, vagy hibaüzenetet ad ki:
).
Ez általában jó jel. It means that the current owner is not utilizing the name. If you make them the right offer, you might be able to buy it.
B. You see an existing website
Sok esetben, the domain name will resolve to an existing website.
This may or may not be a good sign, depending on the site itself:
- Ügy 1: The site is heavily updated and supports an actual business.
- Ügy 2: The site hasn’t been updated in a while and houses a casual blog/info site.
In case 1, your chances of buying the name are virtually zero. Few businesses will let go of their domain name — and if they do, nem lesz olcsó.
In case 2, esetleg megvásárolhatja a domain nevet, ha a tulajdonos hajlandó eladni.
C. Parkolt oldalt látsz
Gyakrabban, mint nem, egy „parkolt” oldalon landol. Ezek egyszerű céloldalak, tele hirdetésekkel és minimális tartalommal. A domaintulajdonosok arra használják őket, hogy pénzt keressenek azzal, hogy az emberek közvetlenül beírják a nevet a böngészőbe.
Könnyű észrevenni egy parkolt oldalt. Általában csak hirdetéseket tartalmaz, a domainnel kapcsolatos „érdeklődésre” szolgáló linkkel együtt.
A parkoló oldal általában jó jel. It usually means that the domain owner wants to make money off the name and will be motivated to sell — at the right price.
D. You see a brokerage page
Néha, typing the name into the browser will take you to a domain brokerage landing page.
You can spot such pages thanks to the inquiry form on the page and the brokerage company’s name. Some domain brokerage companies are GoDaddy Domain Broker, MediaOptions, and Domain Holdings.
Landing on a brokerage page is not a very encouraging sign. It typically means that you are dealing with very motivated sellers who know the domain market inside-out. This significantly reduces your chance of getting the name for cheap.
Once you know what the domain is being used for, it’s time to look up the owner.
Find Out Who Owns the Domain Name
The next step is to find the domain’s owner. Not only should you know who owns the domain, but also how many domains they own. This will impact the price you pay for the name.
Start by searching for your domain name on the Whois website. Látni fogja a domain profilt, ahol megtalálhatja a domain regisztrálóját.
Látni fogja a regisztráló e-mail-címéhez társított domain nevek számát is. A regisztráló birtokában lévő domain nevek mennyiségét nagyon fontos tudni a domainvásárlási folyamat során:
- Ha az e-mailhez regisztrált nevek teljes száma nagyon magas (mond, felett 300), ez azt jelenti, hogy a regisztráló professzionális domain kereskedő, fejlesztő vagy nagyvállalkozás. Ez megnehezíti a jó alku megkötését.
- Ha az összes bejegyzett nevek száma alacsony (alatt 50), it may indicate an amateur owner who may not be aware of market domain prices. Ebben az esetben, you may be able to get a good deal.
Sok esetben, you’ll find that the registrant has millions of emails associated with its name. This usually happens when the domain owner has opted for Whois privacy. This hides the owner’s contact details.
Common Whois privacy services are Domains By Proxy, WhoisGuard, stb.. If the owner has opted for Whois privacy, it might be difficult to get in touch with them via email. Keep this in mind when you proceed to the next step.
Make an Offer for the Domain
If the domain is not owned by a large company, doesn’t house an existing business, and isn’t blocked by Whois privacy, you have a good chance of buying the name. Most, let’s go over how to buy a domain name from someone else. Ehhez, kovesd ezeket a lepeseket:
1. Study domain prices before making an initial offer.
Before you make an offer, it is a good idea to study recent domain sales so you get an idea of current market values. Például, check out Sedo’s Domain Market Trends or NameBio domain sales database.
Általában véve, domain prices follow these trends:
- Domain names using popular words with a .com TLD go for thousands of dollars.
- Shorter domains are more valuable than longer names.
- All 3 letter names (such as ABC.com) go for upwards of $10,000.
- .A nettó TLD-k a .com árak 1/10-1/20-át érik el.
Ha egyszer van egy ballpark alakod, folytassa az alábbi lépéssel.
2. Adjon vételi ajánlatot e-mailben.
Olyan e-mailt szeretne küldeni a domain tulajdonosának, amely egyszerre udvarias és határozott, amikor megpróbál nevet vásárolni. Használjon ehhez hasonló sablont:
Tantárgy: [DomainName.com]
Szia [Regisztráló neve],
Fejlesztő vagyok, és érdekel a domain neved [Domain név].
meg tudom ajánlani $200 érte.
Üdvözlettel
[A neved]
Ez az e-mail három dolgot valósít meg:
- A tárgysorból valószínűleg hiányzik a tulajdonos spamszűrője – és kiemelkedik a beérkező levelek közül.
- Rövid és lényegre törő.
- Az első ajánlat azt mutatja, hogy hajlandó fizetni a névért.
Javasoljuk, hogy alacsony ajánlattal kezdje (körül $100 nak nek $500, vagy több, ha nagy értékű névről van szó). Ha nem hall vissza, próbálja meg növelni még pár száz dollárral, vagy azzal, amit a költségvetése megenged.
Gyorsan összefoglalva:
- megvesz: Használatlan vagy parkolt domainek, amelyek nem professzionális domaintulajdonosok tulajdonában vannak.
- Elkerül: Domainbrókercégek tulajdonában lévő meglévő webhelyek/vállalkozások, professzionális domain tulajdonosok, és nagy vállalkozások.
Összefoglalva
Buying a domain name for your business is easy when it’s not already used — all you need is to come up with a domain name and purchase it on the registrar’s website.
If your domain name of choice is taken, that’s not a problem either. The simplest solution is to choose an alternative domain name by coming up with a new one, using domain name generators, or just using a different extension. Most domain registrars will help you out by offering available alternatives.
If an alternative domain won’t work for your business, you can always backorder the domain right on the registrar’s website. Ritka esetekben, you might need to turn to drop catching services or domain auctions to buy expired domains.
If all else fails, you can try contacting the domain owner directly and asking if they’re willing to sell it.
Amint látod, there are many options available. You’re sure to find a domain name that will work for your business. And once you have that, you’re one step closer to starting a new ecommerce store!
