Kao vlasnik malog poduzeća, ne podcjenjujte važnost online prisutnosti. Vaša web stranica često je prva točka kontakta između vas i vaših potencijalnih kupaca, tako da je ostavljanje dobrog dojma neophodno.
One of the essential elements of your website is your domain name. Jednostavno rečeno, this is the address your customers will type into their browser to find your ecommerce website.
This article will give you a crash course in all things domain-related. You’ll learn what a domain is, why you need one, and how to choose the perfect domain name for your business website.
What Is a Domain Name?
Prvi, let’s answer this important question: what does domain mean?
A domain is a unique reference that identifies a website. Jednostavno rečeno, it is the location of your website, or an address people type into their browsers to find your website online.
You can think of a domain name like your website’s street address. Just as your business has a physical address that customers use to visit you, your online store has a domain that helps your customers access it.
Na primjer, our domain name is ecwid.com. If you type it in your browser, you’ll be taken to our website.
The actual address of a website is a complex numerical IP address. Na primjer, the IP address of google.com is 172.217.3.196. Such strings of numbers are great for computers but are not very human-friendly. That’s where domain names come in — they connect to numeric IP addresses, making it easier for us to find the website we need.
The Difference Between a Domain Name and an URL
To avoid confusion, it’s essential to understand the difference between a domain name and an URL.
A domain name is the location of your website. A URL (uniform resource locator, also known as a web address) is a specific page on your website that someone is visiting.
Na primjer, our domain name is ecwid.com. The URL of this blog post is https://www.ecwid.com/blog/what-is-domain.html
ecwid.com is a domain name
A URL consists of the protocol, the domain name, and the path. Though you’re now familiar with the definition of a domain name, možda se pitate: “What does a protocol and path mean?”
A protocol is a method by which data is sent from one computer to another on the internet. A path refers to the exact location of a page, objaviti, or file.
Na primjer, in the URL https://www.ecwid.com/blog, “ecwid.com” is the domain name, “https” is the protocol, i “/blog” je put do bloga na web stranici.
Saznajte više: Vodič za URL: Dizajnirajte URL strukturu za najbolje SEO rezultate
Razumijevanje vrsta domena
Sada kada znate definiciju domene i razliku između domena i URL-ova, zaronimo u različite vrste domena.
Osnovni oblik naziva domene sastoji se od dva elementa:
- Sam naziv domene, kao npr “konj”
- Proširenje, kao što je ".com"
Ekstenzija domene je sufiks koji slijedi iza naziva domene u web adresi. It’s likely you’re already familiar with the most common domain extensions: .com, .neto, .org, .co.
To distinguish domains from one another, there is a hierarchy within the domain name registry. Let’s look into the most common domain levels.
Top-Level Domains
Top-level domains are the domain name extensions that represent the highest level in the Domain Name System hierarchy.
There are generic top-level domains. Na primjer:
- Domains used for general purposes: .com, .neto, .org, .info
- Domains used for their specific purposes: .pro, .biz, .Ime
- Domene koje koriste tvrtke određene industrije: .edu, .gov, .putovati
.edu domene obično koriste sveučilišta
Postoje i domene najviše razine za pojedine zemlje. Povezani su s određenim zemljama ili geografskim lokacijama. Na primjer, .au predstavlja Australiju, .ca za Kanadu, i .uk za Ujedinjeno Kraljevstvo.
Domene druge razine
Domene druge razine su domene koje slijede domene najviše razine. Na primjer, u “ecwid.com”, “ecwid” je domena druge razine vršne domene “.com”..
Obično, domene druge razine su naziv tvrtke koja je registrirala naziv domene kod registrara. To može biti naziv marke ili naziv tvrtke koji potencijalni kupci koriste za identifikaciju.
Domene treće razine
Domene treće razine slijede domene druge razine. Na primjer, “www” je najčešća domena treće razine.
Domene treće razine često se nazivaju poddomene. Velike tvrtke često koriste poddomene za razlikovanje odjela ili dijelova svoje stranice. Na primjer, tvrtka može ugostiti svoj blog na poddomeni poput “blog.web-mjesto tvrtke.com.”
Važnost domene za vaše poslovanje
Sada kada znate što je domena, možda se pitate: trebam li doista jednu za svoju poslovnu web stranicu? Odgovor je da!
Nekoliko je razloga zašto je posjedovanje domene neophodno za vašu malu tvrtku. Da spomenemo neke:
- Pomaže klijentima da pronađu vašu tvrtku na mreži. Naziv domene olakšava korisnicima da zapamte vašu web stranicu i traže je.
- Ono definira vaš brend. Naziv domene može podržati vaš brend, davanje do znanja kupcima tko ste i što prodajete. Jedinstveni naziv domene pomaže u povezivanju vašeg imena s vašim proizvodom.
- Pomaže optimizirati vaš SEO. Optimizacija za tražilice oslanja se na ključne riječi koje pomažu vašem rangiranju tijekom pretraživanja. Može biti korisno imati domenu koja sadrži ključnu riječ povezanu s vašim poslovanjem.
Umjetnici često koriste svoje ime kao svoj osobni naziv robne marke i naziv domene
Također: 8 Najbolji postupci za odabir naziva domene
Kako registrirati domenu
Prije nego svoje znanje primijenite u praksi, porazgovarajmo o registraciji domene.
Prije registracije domene, trebali biste smisliti naziv domene. Trebalo bi biti kratko, unique to your business, and easy to remember. It’s a good idea to choose a .com domain, as this is the most popular and recognizable domain extension.
And never forget about SEO! It’s important for your domain authority — this describes your website’s relevance for a specific subject area or industry. The higher your domain authority scores, the higher your domain ranks in search engines. You can check your domain authority using this tool.
Once you have an idea of what you want your domain name to be, you can check if it’s available using a domain availability checker tool. Na primjer, GoDaddy ili Ime both have easy tools for determining domain availability.
A domain availability checker shows that the domain is taken and offers an alternative
If the domain name you wanted for your business is taken, you can try a domain name generator tool to come up with some alternative domain name ideas. Na primjer, this one ili this one both can provide great results.
When you find an available domain, you then want to register it with a domain registrar. It is a business that sells domain names and handles the process of registering them.
Some of the most popular domain registrars are GoDaddy, eNom, Ime, NameCheap, Moniker, NetworkSolutions.
To buy a domain:
- Go to the domain registrar of your choice.
- Type in your domain into the search box and click Search Domain.
- Select the extension you need (na primjer, .com) and add the domain to your cart.
- Complete the registration and payment process.
Čestitamo, now you have a domain for your business!
Također: Kako kupiti savršeno ime domene za svoju trgovinu
Međutim, there’s an even easier way to buy a domain for your online store – read on to learn more.
How to Connect a Domain Name to Your Online Store
If you’re considering buying a domain name for your ecommerce business, you might be looking for an ecommerce platform too. Srećom, some platforms allow you to kill two birds with one stone.
Take Ecwid by Lightspeed, na primjer. When you sign up with Ecwid, you get a free ecommerce website with a built-in online store, also known as Instant Site. Ali to nije sve! You also get a free domain for your Instant Site too. The default domain name will consist of the ID of your store and .company.site, which is the Ecwid domain.
Naravno, you want to change the default domain name so that it better represents your business and makes it easy for the customers to find your store. You can easily customize the domain name in your store settings. Na primjer, you can choose to use your brand name instead of your store ID — coolbrand.company.site. Evo how to do that.
An example of a free domain for an ecommerce website made by Ecwid by Lightspeed
If you don’t want to have .company.site as your domain, svom Ecwid Instant Siteu možete jednostavno dati prilagođenu domenu. Napraviti to, možeš buy a domain name right in your Ecwid admin. It will automatically be set up for your online store, so you don’t have to do it yourself!
Zapravo, you can do everything domain-related right from your Ecwid admin. traži, buy, and set up — all in just a few clicks.
Koristiti ovaj vodič to buy a domain via your Ecwid admin in no time.
Another cool perk of buying a domain via Ecwid is that you get besplatni SSL certifikat za vašu trgovinu. This is extremely important when selling online. When customers share their private information while purchasing something from your store, your SSL certificate will keep sensitive data secure from hackers and data thieves.
To Summarize Your Domain Knowledge
A domain is important for your small business because it helps customers find you online, defines your brand, and supports your SEO efforts.
Now that you have a good understanding of what a domain is and are familiar with the domain structure, you can register a domain for your business website.
Učiniti tako, come up with a domain name, check if it’s available, and register it with a domain registrar of your choice. Zapamtiti, a domain name is an important part of your online presence, so choose one wisely.
