6 Jednostavni koraci za povećanje prodaje uz Instagram priče

14 min read

You’re well aware that Instagram Stories are a great way to connect with your audience. But that’s not all—Instagram Stories can be very helpful in converting followers into customers. For online sellers, this is a huge opportunity to increase sales.

You can create many different types of stories, but not all are equally effective for generating orders for your online store. That’s why in this blog post, we will focus only on Stories that are great for converting followers into customers. If you’re ready to start selling more products online, keep reading!

Što su Instagram priče?

Instagram Stories are short pieces of content that appear at the top of your followers’ Instagram feeds. They last up to 60 seconds and can include videos, fotografije, gifs, music, or text.

Instagram Stories ima mnoštvo interaktivnih alata koje možete koristiti za interakciju sa svojim pratiteljima. Na primjer:

Napravite ankete ili kvizove kako biste dobili povratne informacije o svojim proizvodima, vijesti iz industrije, ili bilo što vezano za vaš posao i nišu.
Upotrijebite naljepnice s pitanjima kako biste saznali što bi vaši sljedbenici željeli saznati o vašim proizvodima i poslovanju.
Upotrijebite klizače za reakcije i gumbe kako biste omogućili pratiteljima da izraze svoje mišljenje o različitim proizvodima, vijesti, suradnje, itd.
Dodajte naljepnicu lokacije da pokažete gdje se nalazi vaša osobna trgovina.
Upotrijebite naljepnicu s hashtagom kako biste potaknuli kupce da pogledaju objave koje sadrže vaš brendirani hashtag.
Postavite tajmer za odbrojavanje do najava vaše sljedeće rasprodaje, darivanje, lansiranje proizvoda, uživo, i tako dalje.
Dodajte poveznice na vanjske web stranice kako biste privukli svoje sljedbenike u svoju online trgovinu, blog, partnersko mjesto, itd.

Isprobajte različite alate za priče kako biste zadržali zanimanje svojih pratitelja za svoj profil. Postupno ćete shvatiti koje vrste priča vaša publika voli i moći ćete ih uzdići kako biste dobili više angažmana.

Ankete su jednostavan način da privučete klijente svojim pričama

Instagram Stories pruža mnoge alate koji ga čine svestranom platformom koju tvrtke mogu koristiti za povezivanje sa svojim sljedbenicima, promovirati proizvode, i povećati prodaju. Tijekom eksperimentiranja s različitim alatima, možete stvoriti jedinstvene oblike sadržaja s Instagram pričama.

Na primjer, možeš:

Koristite priče za najavu i stvaranje uzbuđenja za nove proizvode, darivanja, ili suradnje.
Napravite FAQ o svojim proizvodima i spremite ih u Highlights kako bi pratitelji mogli lako pronaći važne informacije u vašem profilu.
Podijelite svoje objave u feedu, koluti, i živi za priče kako bi povećao doseg vašeg sadržaja.
Koristite priče za pokretanje darivanja i natjecanja.
Podijelite postove i priče koje su stvorili vaši klijenti, a koje ističu vaše proizvode i njihovo iskustvo korištenja istih.

Kao što vidiš, možeš promote your brand and engage with followers in many creative ways. Međutim, neke priče najbolje funkcioniraju za podizanje svijesti o vašim proizvodima, dok su druge najprikladnije za generiranje prodaje.

Prije nego što zaronimo u vrste priča koje generiraju prodaju, moramo razgovarati o alatu koji svaka tvrtka mora savladati kako bi prodala više: Kupovina na Instagramu.

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the Meta Business centar za pomoć.

Instagram priče koje se mogu kupiti

Instagram ima alat pod nazivom Instagram Shopping koji vam omogućuje stvaranje sadržaja za kupovinu na platformi. To uključuje i priče, feed postova, koluti, živi, i IGTV.

Evo kako to radi:

Kreirate Instagram priču koja sadrži vaš proizvod. Then you add a shopping tag or sticker to that story. When your followers tap on the sticker, they can view the product information and price without leaving Instagram. Then they can buy your product right in the app!

Customers can shop right from your stories

Using shopping tags reduces the friction of buying products online and makes it easier for your followers to complete the purchase. That’s why if you want to generate sales with Instagram Stories, you must first enable shopping tags for your Instagram profile.

With Instagram Shopping, you also get a dedicated Shop tab in your profile. Followers can view the entire range of products you’re selling on Instagram and buy products without ever exiting out.

The Shop Tab is right under the bio

To use Instagram Shopping, you need to connect your online store to Instagram to sync your product catalog with your Instagram profile.

Ecwid by Lightspeed is an ecommerce platform that allows you to enable Instagram Shopping for your online store quickly and effortlessly. Even if your online store has dozens of products, they’ll automatically be added to your Instagram Shop.

Štoviše, your online store and Instagram profile will be synced so you won’t need to update product information manually. Na primjer, if you set a new price for a product in your online store, it will automatically change in your Shop tab on your Instagram profile.

If you use Ecwid by Lightspeed, it’ll be very easy to start selling on Instagram and benefit from shoppable content.

After you enable Instagram Shopping for your profile, it’s time to leverage Stories to get more orders in your online store.

Saznajte više: Kako iskoristiti oznake proizvoda na Instagramu za povećanje prodaje

Korak 1: Catch Attention

Instagram users watch hundreds of stories daily, so your content needs to stand out in that never-ending stream.

Your first story needs to catch followers’ attention immediately. Trebalo bi biti kreirano na način da je nemoguće promašiti. Postoji nekoliko načina da se to postigne, Kao:

Učinite priču privlačnom i svijetlom. Kontrastne boje najbolje funkcioniraju. Na primjer, crno-bijelo ili žuto-ružičasto.
Koristite fotografije ljudi koje izražavaju emocije, kao što su sreća ili iznenađenje.
Dodajte zaraznu glazbu da upotpunite svoju priču, poput viralnih pjesama.

Ikea je pronašla pametan način da privuče pažnju pratitelja svijetlom slikom i anketom

Možete koristiti i tekst, ali treba biti kratak, uvjerljiv, zanimljiv, and relatable to your target audience. Something that debunks a common myth works excellently here. Na primjer, “Junk food doesn’t cause acne.”

Korak 2: State a Problem that Your Product Solves

When you’ve caught your followers’ attention, it’s time to introduce the problem that your audience can relate to and that your product solves. Na primjer, if you sell underwear, you can state that most women wear the wrong bra size without even knowing it.

Use reaction stickers to encourage followers to tap on them if they encounter the same problem. That’ll increase engagement and help increase your stories’ reach.

After introducing the problem your audience wants to solve, you need to give a powerful promise. Na primjer, “Here’s what actually works best for preventing premature aging,” or “Here’s a proof-fool way to identify scammers when buying an apartment.”

CeraVe states that skincare can be trickier in winter and promises a dermatologically-approved solution

Korak 3: Introduce a Solution

Once followers are hooked, it’s time to introduce how your product or service can help solve the problem.

The catch here is not to make it only about your product, so don’t jump into selling right away. Keep it educational to avoid users getting annoyed and leaving. Provide helpful advice on what people should do to tackle their problem. It won’t hurt to use statistics, istraživanje, or expert advice to confirm that the solution you offer works.

Your followers should understand that they received value from your stories, but there is more. Your product should be something that enhances the solution you’ve just presented or makes it even better.

Na primjer, let’s say you sell skincare and want to promote your sunscreen. Prvi, give dermatologist-approved advice on protecting skin from sunlight that doesn’t include using your product. Zatim, introduce your product to get the most out of the practices you’ve shared.

Olaplex presents their solution to damaged hair

Opet, don’t forget to add reaction stickers or sliders to stories to let followers express their opinion and boost engagement.

Korak 4: Overcome Objections

Now you can finally focus on your product. Don’t get too pushy, iako! You should use this part of the story sequence to anticipate objections people can have about buying your product.

Na primjer, if you sell raincoats, show your product in action: pour some water on it to demonstrate its water-proof capabilities. Photos and videos work better than text when you need to prove your product’s quality.

If you previously used Q&A stickers in stories, you can use them to help you gather customers’ doubts about your product. Na primjer, if you notice that many customers ask if they can use your raincoat in winter, you can address that doubt in this step.

It’s also a good idea to explain why your product is better than similar ones. You can do this by highlighting the unique features of your product. Na primjer, state that your raincoat has the highest temperature rating among popular alternatives.

Ikea anticipates customers’ questions such as “Are covers washable?”

Even when you’re tackling objections, keep your stories interactive. Use the questions sticker so people can ask their burning questions, or include a poll so they can vote on a particular topic.

Korak 5: Provide Social Proof

After you’ve presented your product, it’s essential to instill trust in the customer. Učiniti tako, pokažite im da su drugi ljudi isprobali vaš proizvod ili uslugu i da su zadovoljni njima.

Share customer svjedočanstva, fotografije, i videozapise vaših kupaca koji koriste vaše proizvode ili pokazuju rezultat korištenja vaše usluge. Na primjer, ako nudite tečajeve jezika, podijelite videozapis svog učenika kako govori na stranom jeziku koji je naučio zahvaljujući vama.

Također možete prikazati prije i poslije fotografije kupaca koji su zadovoljni svojom kupnjom. Na primjer, ako prodajete kutije za skladištenje, share before and after photos of customers who organized their messy wardrobes with your boxes.

This step helps instill trust and proves to your potential customers that your product actually solves their problems.

Rael highlights the most important parts of the review

Korak 6: Make It Easy to Buy

Remember shoppable stories? It’s time for them now!

Add a photo or video of your product and add a shopping tag to it. Followers can click on the tag to be redirected to your product page, where they can easily complete the purchase.

If your product has different options, don’t hesitate to show them off in this step. Naravno, don’t forget to add a shopping tag to each of them.

Always add a shopping tag to a product when featuring it in stories

Da sažmemo

This six-step guide on creating Instagram Stories will help you generate sales for your online store. Keep in mind the following:

Hook followers’ attention by introducing a relatable problem for your audience.
Provide value by sharing advice for solving the problem.
Introduce your product as one of the solutions to the problem.
Overcome objections by addressing doubts that customers may have.
Promote your business by sharing photos and videos of happy customers.
Najvažnije, add shopping tags to your stories to make it easy to buy.

Naravno, this is not the only way to get stories to start generating sales. Don’t be afraid to adjust the strategy to your business, proizvod, i ciljanu publiku. By experimenting with different types of stories, you’ll find the ones that work best for your online trgovina.

Prodajte online

With Ecwid Ecommerce, you can easily sell anywhere, svima - na internetu i diljem svijeta.

Započnite

Sell on Social Prodaj na Instagramu

Nov 24, 2022

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.