🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →

Ecwid Ecommerce Glossary

Visual search

Promo image

What is visual search?

Visual search is a way to find things online using pictures instead of words. Instead of typing in a search query, you submit an image, and the system uses technology to find similar or related images and information.

How does visual search work?

Visual search works by using computer vision and image recognition technology to analyze the content of images. When a user submits an image as a search query, the system breaks down the image into visual features like colors, shapes, and patterns. It then compares these features with a database of indexed images to find visually similar or related matches. The system then presents the user with search results based on the visual similarities, allowing them to discover relevant information, products, or content based on what they see.

Where is visual search applicable?

  • Eсommerce. Visual search is extensively used in online shopping platforms. Users can take a picture or upload an image of a product they want to buy, and the system will find visually similar products available for purchase.
  • Fashion and Style. Users can use visual search to discover clothing, accessories, or outfits that match their preferred style or the ones they’ve seen in images.
  • Art and Design. Visual search is beneficial for art enthusiasts, designers, and creatives to find similar artworks, designs, or creative inspiration based on visual cues.
  • Content Discovery. Visual search helps users find visually related content, such as images, videos, or articles, by using an image as a starting point.
  • Travel and Tourism. In travel apps, visual search can assist users in identifying landmarks, objects, or places captured through their camera to provide relevant information.
  • Home Decor. Users can use visual search to find furniture, decor items, or interior design ideas that match a specific style or theme.
  • Visual Assistance: Some mobile apps use visual search to provide information about objects, plants, or animals by analyzing images taken with the device’s camera.
  • Barcode and QR Code Scanning. Visual search technology is used to read barcodes and QR codes, enabling users to obtain product information or access specific content.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.