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Ecwid Ecommerce Glossary

Viral Content

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What is viral content?

Viral content is content that quickly achieves a high level of online exposure. Viral content spreads fast through website links and social sharing. Any media piece can go viral, be it a tweet, a Facebook video, TikTok trend, and so on.

What kind of content goes viral?

Content that generates lots of comments and shares can be very helpful for spreading brand awareness. And the thing that encourages interaction and discussion is emotion. 

Some emotions are seen more often in connection with viral content:

  • curiosity
  • amazement
  • interest
  • astonishment
  • uncertainty
  • admiration

As for negative emotions, they are less common in viral content.

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