What is upselling?
Upselling is a sales practice that encourages customers to spend more by purchasing an upgraded or premium version of a product. For example, a seller can suggest that a customer buys the newest version of an item instead of a current model. This technique allows a seller to increase the profit margin.
It’s easy to confuse upselling with
What is an example of upselling?
- Suggesting that a customer purchases a yearly subscription instead of a monthly one
- Offering a larger meal size instead of a standard size
- Offering a discount on a minimum order price. In this case, a customer may buy an extra item that they might not have previously considered.