Ecwid Ecommerce Glossary


Promo image

What is upselling?

Upselling is a sales practice that encourages customers to spend more by purchasing an upgraded or premium version of a product. For example, a seller can suggest that a customer buys the newest version of an item instead of a current model. This technique allows a seller to increase the profit margin. 

It’s easy to confuse upselling with cross-selling. Upselling involves trading up to a better version of a product or service. Cross-selling means offering the customer a related product or service.

What is an example of upselling?

  • Suggesting that a customer purchases a yearly subscription instead of a monthly one
  • Offering a larger meal size instead of a standard size
  • Offering a discount on a minimum order price. In this case, a customer may buy an extra item that they might not have previously considered.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.