Upselling

What is upselling?

Upselling is a sales practice that encourages customers to spend more by purchasing an upgraded or premium version of a product. For example, a seller can suggest that a customer buys the newest version of an item instead of a current model. This technique allows a seller to increase the profit margin. 

It’s easy to confuse upselling with cross-selling. Upselling involves trading up to a better version of a product or service. Cross-selling means offering the customer a related product or service.

What is an example of upselling?

• Suggesting that a customer purchases a yearly subscription instead of a monthly one
• Offering a larger meal size instead of a standard size
• Offering a discount on a minimum order price. In this case, a customer may buy an extra item that they might not have previously considered.