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Ecwid Ecommerce Glossary

Traffic

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What is traffic?

Website traffic refers to the number of visitors that a site receives. It is measured in visits. By analyzing traffic data, an online business can measure the effectiveness of attracting website visitors. For better results, traffic needs to be driven from various sources.

Though it’s important that your online store gets a lot of traffic, the amount of visitors isn’t the only thing you need to pay attention to. You need to attract people who are interested in your product or service and are ready to purchase it. For that, you need to target shoppers within your niche. 

To make sure you’re attracting the right audience, look at the following metrics:

  • Time on page indicates how long visitors stayed on your website 
  • Bounce rate is the percentage of visits that don’t convert into clicks onto more of your content. If you have a high bounce rate, it means that a lot of site visitors simply bounce back out of the site
  • Conversion rate refers to the percentage of visitors that made a purchase 
  • Customers Acquiring Cost and Cost Per Acquisition indicates how much it costs to bring in a visitor to your site. Some traffic is free, but online stores often attract paid traffic through PPC ads or affiliates.

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