Ecwid Ecommerce Glossary

Social Media

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What is social media?

Social media are forms of online communication that people use to create online communities where they share information, ideas, messages, and other content. For example, sites for social networking and microblogging.

The common social media platforms enable users to connect with friends, family, and various organizations. According to Statista, about 3.6 billion internet users are using social networks. 

Social networks differ a lot. Some platforms are focused on exchanges between friends and family. Other platforms are all about rapid communication. Some social networks focus on community; others display user-generated content. 

The most popular social media are:

  • Facebook
  • YouTube
  • WhatsApp
  • Facebook Messenger
  • WeChat
  • Instagram
  • TikTok

Small business owners can use social media to promote and sell their products or services. You can create a business account on most social media platforms, run ads, and even upload your product catalog to Facebook and Instagram.

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