📣 New Ecwid tools to grow your ecommerce business in 2024. Learn more →

Ecwid Ecommerce Glossary

Return on Investment (ROI)

Promo image

What is ROI?

Return on Investment, or ROI, is the metric that shows the financial gain acquired from a specific marketing action, relative to its cost.

Put simply, the ROI shows what we get back from the investment — whether it was profitable or not.

How to сalculate ROI

To calculate your ROI, subtract the cost of the investment from the total gain on the investment and divide that by the cost of investment.

Use this simple formula to calculate your return on investment:
ROI = (Gains — Cost) / Cost

How to improve your online store ROI:

  • Make sure you know your audience to avoid too generic a content strategy (start with creating customer profiles)
  • Focus on getting qualified traffic — optimize your store for SEO and carefully segment your ad campaigns
  • Improve your product page conversion rate
  • Use cross-selling and upselling to increase the average checkout price.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”