What is PPC?
One of the most popular forms of PPC is search engine advertising. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business.
How to create a successful PPC campaign:
- research and select the right keywords
- organize those keywords into campaigns and ad groups,
- set up PPC landing pages that are optimized for conversions.
Search engines reward advertisers who can create relevant,
Learn more about advertising for beginners.