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Ecwid Ecommerce Glossary

Outdoor Advertising

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What is outdoor advertising?

Outdoor advertising refers to any advertising done outdoors that gets the word out about your products and services. 

Examples of outdoor advertising:

  • billboards
  • ads on street furniture, such as kiosks, bus benches, parking garages
  • business vehicles, buses, and taxis branded with advertiser logos
  • signage on the exterior of your own brick-and-mortar store
  • promotions in movie theaters.

Outdoor advertising works well for promoting your business in specific geographic areas. For example, billboards are more effective when located close to the company advertised. 

Outdoor ads are tailored to the format and their surroundings to make a bigger impact. For example, an ad for a company on the side of a bus will be different from an ad for the same company on a billboard.

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