What is open rate?
Open rate is an email marketing metric. It refers to the percentage of subscribers who open a specific email out of the total number of subscribers.
The average open rate depends on the industry. Open rates between 15% and 30% are common across most industries. However, you should also look at how your open rates are changing over time — improving or not.
How to increase email open rates:
- Keep subject lines short and to the point.
- Segment your audience. If a newsletter is relevant to a specific group, it has greater odds of being opened.
- Optimize emails for mobile.
- Regularly remove addresses that no longer exist from your email list. Emails sent to an address that no longer exists artificially decrease your open rate.
Learn more about email marketing.