What is omnichannel management?
Omnichannel management is monitoring and management of all inventory across all the channels you sell on. That can include your physical location, online store, app, social media platforms, marketplaces, and so on.
A website isn’t the only place to sell anymore. Now customers can discover your store without leaving their favorite social media platform. Or, find your products when looking for something specific on a marketplace. Some shoppers still prefer going to brick and mortar stores, others love markets.
Customers want a seamless shopping experience and selling across multiple channels allows you to provide that. However, handling each channel separately is inefficient. That’s why omnichannel management is important: it allows you to track inventory levels across these channels in a single platform.
With Ecwid Ecommerce, you can manage all your orders and stock in a single dashboard, no matter where you sell: on a website, social media,