What is niche?
An
A niche product is a product targeting a specific section of a larger market.
Examples of niche products:
- Customizable products
- Specialty foods (for example, coffee of the highest quality)
- Clothes in sizes rarely presented in
mass-market stores Eco-friendly products
Benefits of selling niche products:
- Fewer competitors and more chances to become the industry expert
- It’s easier to sell the product that a specific audience is looking for rather than try to serve a mass audience.
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