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Ecwid Ecommerce Glossary

Niche

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What is niche?

An e-commerce niche is a segment of a market that sells a specific type of product with a unique differentiator. 

A niche product is a product targeting a specific section of a larger market. 

Examples of niche products:

  • Customizable products
  • Specialty foods (for example, coffee of the highest quality)
  • Clothes in sizes rarely presented in mass-market stores 
  • Eco-friendly products

Benefits of selling niche products:

  • Fewer competitors and more chances to become the industry expert
  • It’s easier to sell the product that a specific audience is looking for rather than try to serve a mass audience.

Learn how to find product niches for selling online.

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