What is mobile marketing?
Mobile marketing is a digital marketing strategy aimed at reaching a target audience on their mobile devices, such as tablets and smartphones. Mobile marketing promotes products and services via websites, email, SMS and MMS, social media, push notifications, and apps.
Mobile marketing uses different mobile technology to create personalized promotion of products and services to consumers who are constantly connected to a network. For example, location services help to tailor marketing campaigns based on a consumer’s location.
Examples of mobile marketing strategies include:
- mobile ads that appear within mobile apps and games
- QR codes
- mobile search ads
- mobile image ads
- SMS marketing
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