Mobile Commerce (M-commerce)

What is mobile commerce?

Mobile commerce, or m-commerce, refers to buying and selling of products and services through mobile devices such as smartphones and tablets. 

M-commerce allows customers to access online shopping platforms without needing to use a desktop computer. 

Examples of m-commerce include in-app purchasing, mobile banking, virtual marketplace apps, and digital wallets such as Apple Pay, Android Pay, and Samsung Pay.

Benefits of mobile commerce:

• customers can make purchases at any time, anywhere
• mobile payment options like Apple Pay make purchases more convenient
• businesses can leverage in-app push notifications to reach customers in real-time

Limitations of mobile commerce:

• customers are easily distracted by notifications, reminders, emails, etc.
• businesses have to make sure their websites are mobile-optimized and apps are user friendly

Learn more: What Is Mobile Commerce and How to Get Started With It