What is mobile commerce?
Mobile commerce, or
Benefits of mobile commerce:
- customers can make purchases at any time, anywhere
- mobile payment options like Apple Pay make purchases more convenient
- businesses can leverage
in-apppush notifications to reach customers in real-time
Limitations of mobile commerce:
- customers are easily distracted by notifications, reminders, emails, etc.
- businesses have to make sure their websites are
mobile-optimizedand apps are user friendly