What is lead?
A lead is a person or a business that is currently not a client but may eventually buy your product or service. Leads also refer to the data that identifies someone as a potential customer of your product or service.
You can gain access to leads through various marketing efforts such as advertising, email marketing, social media campaigns, and so on.
What is lead generation?
Lead generation refers to the process of attracting and converting prospects into potential customers and getting them on the path to eventually making a purchase.
Here’s how a lead generation process looks like:
- People discover your website through one of your marketing channels.
- They click on your
call-to-actionthat encourages them to take some sort of action.
- They land on a web page designed to capture their contact information in exchange for an offer (for example, an ebook, or a template.)
- They fill out a form in exchange for the offer.