Ecwid Ecommerce Glossary

Lead

Promo image

What is lead?

A lead is a person or a business that is currently not a client but may eventually buy your product or service. Leads also refer to the data that identifies someone as a potential customer of your product or service.

You can gain access to leads through various marketing efforts such as advertising, email marketing, social media campaigns, and so on.

What is lead generation?

Lead generation refers to the process of attracting and converting prospects into potential customers and getting them on the path to eventually making a purchase.

Here’s how a lead generation process looks like:

  1. People discover your website through one of your marketing channels.
  2. They click on your call-to-action that encourages them to take some sort of action.
  3. They land on a web page designed to capture their contact information in exchange for an offer (for example, an ebook, or a template.) 
  4. They fill out a form in exchange for the offer.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.