Landing Page

What is landing page?

A landing page is a standalone web page, created for a marketing or advertising campaign with a single focused objective. It’s where visitors “land” when they click on ads.

Landing pages allow you to increase the conversion rates of your campaigns and lower your cost of acquiring a lead or sale.

The structure for a landing page usually consists of:

• An attention-getting phrase or sentence that summarizes the problem 
• A longer clarifying statement of the problem
• Introduction of your product/service as a solution to the problem
• Overcoming objections to buying or signing up
• Main call to action (there can be other CTAs scattered throughout the landing page)
• Recap, FAQ if necessary, and one last call to action.

Learn more: Building a Landing Page: Some Best Practiсes for Converting Traffic