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Ecwid Ecommerce Glossary

Landing Page

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What is landing page?

A landing page is a standalone web page, created for a marketing or advertising campaign with a single focused objective. It’s where visitors “land” when they click on ads.

Landing pages allow you to increase the conversion rates of your campaigns and lower your cost of acquiring a lead or sale.

The structure for a landing page usually consists of:

  • An attention-getting phrase or sentence that summarizes the problem 
  • A longer clarifying statement of the problem
  • Introduction of your product/service as a solution to the problem
  • Overcoming objections to buying or signing up
  • Main call to action (there can be other CTAs scattered throughout the landing page)
  • Recap, FAQ if necessary, and one last call to action.

Learn more: Building a Landing Page: Some Best Practiсes for Converting Traffic

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