What is landing page?
A landing page is a standalone web page, created for a marketing or advertising campaign with a single focused objective. It’s where visitors land when they click on ads.
Landing pages allow you to increase the conversion rates of your campaigns and lower your cost of acquiring a lead or sale.
The structure for a landing page usually consists of:
attention-gettingphrase or sentence that summarizes the problem
- A longer clarifying statement of the problem
- Introduction of your product/service as a solution to the problem
- Overcoming objections to buying or signing up
- Main call to action (there can be other CTAs scattered throughout the landing page)
- Recap, FAQ if necessary, and one last call to action.
Learn more: Building a Landing Page: Some Best Practiсes for Converting Traffic
Search for your term
A/B Testing Abandoned Cart Advertising Affiliate Marketing Amazon Average Order Value Average Time on Site B2C (Business to Consumer) Blog Branding Breadcrumb navigation Business License Business Plans Business to Business (B2B)
Call-to-Action Cart abandonment rate Chargeback CMS — Content Management System Conversion Conversion Funnel Conversion Rate Conversion Rate Optimization (CRO) Cookies Cross-selling Customer Lifetime Value (CLV) Customer Service Cyber Monday Digital Commerce Direct Mail Direct Marketing Discount Code Dropshipping eBay Ebook Ecommerce
Email Marketing Engagement Rate Entrepreneurship
Event-triggered email Evergreen Content Facebook Favicon Fixed Cost Fulfillment Giveaway Google Google Analytics Green Marketing Hashtag Human Resources (HR) Infographics Instagram Inventory Key Performance Indicator (KPI) Keyword Keyword stuffing Landing Page Lead LinkedIn Logistics Manufacturing Mobile Commerce (mCommerce) Mobile Marketing Monthly Recurring Revenue (MRR) Native Advertising Niche Niche Market Non-disclosure Agreement (NDA) Omnichannel Management Open Rate
Outdoor Advertising Outsourcing Partnership
Pay-per-click (PPC) Point-of-sale (POS) system Private Label Product Bundles Profit margins Purchase Order QR Code Quality assurance (QA) Recurring payment Reseller Retail Return on Investment (ROI) Sales Tax Search Engine Optimization (SEO) Small Business Social Media SSL Stock keeping unit (SKU) Tax Telemarketing Third Party Trademark Traffic Universal Product Code (UPC) Upselling Usability Venture Capital Viral Content Warehousing Wholesale WordPress XML Sitemap