Discover new and upcoming Ecwid tools to boost your success for the busy shopping season Learn more

What is KPI?
A key performance indicator, or KPI, is a measurable value that shows how effective a company is in achieving its key business objectives.
Companies use KPIs to evaluate their success at reaching their objectives. A good KPI helps a company to understand whether they’re taking the right path toward their strategic goals.
In
- Manufacturing (for example: cycle time, overall labor effectiveness, yield)
- Marketing (for example: time on site, social media engagement, PPC traffic volume, email open rate)
- Sales (for example: total sales by month, average order size, gross profit, customer lifetime value)
- Customer service (for example: customer satisfaction score, active issues, first response time, average resolution time)
- Project management (for example: hours worked, budget, return on investment).

Start selling online for free
Get started
no credit card required
Search for your term
A/B Testing Abandoned Cart Advertising Affiliate Marketing Amazon Asin number Average Order Value Average Time on Site B2C (Business to Consumer) Basekit Bigcommerce Blog Blogger BOGO Bounce rate Branding Breadcrumb navigation Business License Business Plans Business to Business (B2B) Call-to-Action Cart abandonment rate Chargeback Churn CMS — Content Management System Contao Content plan Conversion Conversion Funnel Conversion Rate Conversion Rate Optimization (CRO) Cookies Cost Per Action (CPA) Cost Per Click (CPC) Cross-selling Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Customer Service Cyber Monday Digital Commerce Direct Mail Direct Marketing Discount Code DIY Dropshipping Drupal eBay Ebook Ecommerce Email Marketing
Engagement Rate Entrepreneur Entrepreneurship Etsy Event-triggered email Evergreen Content Facebook Favicon Fixed Cost Fulfillment Giveaway Google Google Analytics Green Marketing Handmade Hashtag Human Resources (HR) Inc. Infographics Instagram Inventory Jamstack Key Performance Indicator (KPI) Keyword Keyword stuffing Landing Page Lead LinkedIn Local business Logistics Manufacturing Mobile Commerce (mCommerce) Mobile Marketing Modx Monthly Recurring Revenue (MRR) Native Advertising Niche Niche Market Ning Non-disclosure Agreement (NDA) Omnichannel Management Open Rate Outdoor Advertising Outsourcing Partnership Pay-per-click (PPC) Pinterest Podcast Point-of-sale (POS) system Private Label
Product Bundles Profit margins Purchase Order QR Code Quality assurance (QA) Recurring payment Reseller Retail Return on Investment (ROI) Sales Tax Search Engine Optimization (SEO) Shift4shop Small Business Snapchat Social Media SSL Stock keeping unit (SKU) Strikingly Supplier Tax Telemarketing Third Party Trademark Traffic Tumblr Universal Product Code (UPC) Upselling Usability User experience (UX) User interface (UI) Vendor Venture Capital Viral Content Visual search Voice search Volusion Voog Walmart Warehousing Webflow Webydo Weebly WhatsApp Wholesale Wish lists Woocommerce WordPress XML Sitemap Zen cart