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Ecwid Ecommerce Glossary

Keyword Stuffing

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What is keyword stuffing?

Keyword stuffing is the practice of shoving as many keywords onto a page as possible. Keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain a rank advantage in search engines. 

Keyword stuffing led to a terrible user experience because pages stuffed with keywords were largely devoid of useful content. That’s why search engines began filtering out keyword-stuffed pages. Such pages might get penalized, demoted in rankings, or even removed altogether.

Working SEO practices to try instead of keyword stuffing:

  • Start with finding search terms people are actually looking up. Then carry out a Competitive Analysis to see which topics are worth writing about. Create quality content and work on demonstrating your Expertise, Authoritativeness and Trust for Google. 
  • Learn more: A Highly Effective SEO Strategy To Increase Traffic
  • Learn what ranking signals Google takes into account and make sure your website follows Google’s recommendations for staying on top of the search results page.
  • Learn more: SEO in 2022: Following Google Recommendations

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