Green Marketing

What is green marketing?

Green marketing is the practice of creating and marketing products based on their environmental friendliness.

The reduction of emissions from a product’s manufacturing process, or the usage of post-consumer recycled materials for a product’s packaging, are examples of green marketing. Some businesses may also promote themselves as environmentally aware organizations by donating a percentage of their sales profits to environmental causes, such as tree planting.

When a firm’s green marketing efforts are unconvincing by significant expenditures or operational adjustments, it may be accused of fraudulent or deceptive advertising. Greenwashing is another name for this method.